![Mervyn A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mervyn A.")
MA

Mervyn A.

Senior Vice President, Growth Marketing and Operations

Enterprise (\> 1000 emp.)

8/16/2017

"Show the Contribution of Marketing to the Business and Guide Investments"

5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

The set up was very easy and the ongoing support through the customer success team has been great. The product is very well thought out with it's integration to Salesforce and paid media channels. We have greater visibility of our marketing performance throughout the funnel. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

More integrations with vendors like LinkedIn and other ABM partners. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

Great company to work with. The purchase, on boarding and support experiences have been great. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

We traditional have looked at first and last touch attribution methods which gave us an skewed view of marketing performance across channels. Bizible has given a a better understanding of the channels most effective at demand generation and also the ability to measure value of our marketing spend across the buying cycle. Review collected by and hosted on G2.com.

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Rating Updated (3/21/2018)
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

See what 142 reviewers think of Adobe Marketo Measure (formerly Bizible)

4.7 out of 5 · Verified reviews from real users

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