![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/21/2017

"Bizible is a lifesaver."

4.5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

I can now track back ROI on marketing campaigns by channel without even leaving salesforce. This is crucial in being able to make decisions around optimizing our spend by channel. We know we are investing in programs that drive qualified prospects and revenue. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

It still has some flaws as an emerging technology but the benefits far outway the small quirks and support has always been very helpful. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

Understanding our most profitable and underperforming marketing channels so we can optimize investment in programs that drive revenue. We can track back ROI to specific marketing channels which helps us justify investments and resource allocation. Review collected by and hosted on G2.com.

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Rating Updated (10/30/2017)
Validated ReviewerSource: Organic

See what 142 reviewers think of Adobe Marketo Measure (formerly Bizible)

4.7 out of 5 · Verified reviews from real users

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