![Tracy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tracy S.")
TS

Tracy S.

Member and Contributor

Mid-Market (51-1000 emp.)

1/11/2017

"Finally getting to calculate real meaninful ROI!"

5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

We implemented Bizible over a year ago and what I like about it is that we can actually measure to ROI of all of our online and offline marketing channels, especially social and online advertising. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

Nothing so far. It's a forgiving piece of software and flexible. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

I've heard of big brands maintaining spreadsheets for attribution, especially social attribution and you don't need to do that with Bizible. If you want to know if social, for example, impacted a sale, you simply look at the touchpoints associated to that account in your CRM. It records all touchpoints throughout the sale, even tracks anonymous up until the point they are converted. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs. Review collected by and hosted on G2.com.

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