![Nichole M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nichole M.")
NM

Nichole M.

Growth Consultant

Mid-Market (51-1000 emp.)

11/16/2016

"Marketing Attribution Powerhouse"

5/5

What do you like best about Adobe Marketo Measure (formerly Bizible)?

Bizible allows us to see the effectiveness of our marketing channels using multiple attribution models. With thousands of website pages and multiple channels, Bizible makes it easy to collect the information. In addition, the ability to tie offline campaigns through Salesforce.com integration ensures that we are capturing all touchpoints. Having the information that Bizible provides allows me to answer questions from our exec team with minimal time pulling reports from multiple sources. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Measure (formerly Bizible)?

I would like to have bBetter ability to tie to our lead funnel and unique definitions of leads, opportunities, etc. They have added some functionality and are continuously working on this. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Marketo Measure (formerly Bizible):

You still have to have the right processes in place to get value out of the product. The work is well worth it! Review collected by and hosted on G2.com.

What problems is Adobe Marketo Measure (formerly Bizible) solving and how is that benefiting you?

How do our marketing channels perform compared to others? What assets are most effective at driving revenue? Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

See what 142 reviewers think of Adobe Marketo Measure (formerly Bizible)

4.7 out of 5 · Verified reviews from real users

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