What problems is Adobe Experience Manager solving and how is that benefiting you?
AEM is the main factor that keeps all the website content in one place which is very helpful for our team to maintain the site in a more orderly way. It is a great tool for solving the issue of inconsistent updates as the editor ensures that everything is kept structured and organized. In addition to that, we can also say that it helps us in publishing content at a much faster rate as developers are not required for every change. One more advantage of the system is that brand assets become consistent as we use the same approved images and layouts throughout the entire website.
Moreover, AEM has brought great changes in our workflow as now more than one person can work on the pages, review the changes, and publish them without any confusion. The embedded analytics along with the personalization options are the factors that give us a deeper insight into visitors and thus, we can adjust the content accordingly. Additionally, the system also saves time through the reuse of components instead of building from scratch.
As a result, it largely contributes to the efficient management of a big website and is the reason why we can deliver updates without any delays. Review collected by and hosted on G2.com.