---
title: Adobe Experience Manager Reviews
meta_title: 'Adobe Experience Manager Reviews 2026: Details, Pricing, & Features |
  G2'
meta_description: Filter 691 reviews by the users' company size, role or industry
  to find out how Adobe Experience Manager works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 691
  scale: '5'
date_modified: '2026-08-06'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---

# Adobe Experience Manager Reviews
**Vendor:** Adobe  
**Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 691
## About Adobe Experience Manager
Adobe Experience Manager (AEM) is an agentic content system built for the agentic era, when brands must be discovered, cited, and trusted across human visitors and AI agents simultaneously. Unlike headless-only content management systems that solve for content availability (storing content and delivering it via API), AEM is architected for brand visibility: ensuring content performs once it reaches every surface, from web and mobile to LLMs and emerging agentic channels. What Adobe Experience Manager Is Experience Manager combines structured content management, digital asset management, agentic workflows, enterprise governance, and edge delivery in a single, natively integrated platform. Most enterprises already use AEM as a headless system of record powering mobile apps, multi-site experiences, and connected channels, while also gaining the presentation, delivery, and optimization layers that headless-only systems require customers to build or buy separately. Agentic CMS: The Foundation for AI Discovery AEM is designed as an agentic content management system. Structured, governed, fast content is what AI systems surface, cite, and trust. AEM&#39;s agent capabilities — including the Brand Experience Agent, Brand Governance Agent, and Content Advisor Agent — bring intelligence and automation across the content lifecycle: accelerating creation and migration, enforcing brand and compliance governance, and continuously optimizing experiences for both human and agentic traffic. Key Capabilities Experience Manager Sites: A modern decoupled architecture for creating and delivering personalized web and app experiences at scale, serving both headless (Content Fragments via GraphQL/REST) and full experience delivery needs. Experience Manager Assets:&amp;nbsp;A digital asset management system to govern and activate assets, with native AI trained on a brand&#39;s data, voice, and creative DNA across regions and geographies. Experience Manager Forms:&amp;nbsp;End-to-end digital enrollment integrated with back-end systems of record. AEM Sites Optimizer:&amp;nbsp;Continuous optimization of performance, SEO, and discoverability (requires AEM Sites). LLM Optimizer:&amp;nbsp;Purpose-built visibility into agentic traffic using real CDN signals, with brand-aware recommendations to improve how content is surfaced and cited by AI systems. Edge Delivery Services:&amp;nbsp;Sub-second content delivery with personalization applied at the edge, built for agentic workflows where content is assembled and served in milliseconds. Experience Manager Guides&amp;nbsp;and Learning Manager:&amp;nbsp;Scalable component content management for documentation, knowledge, and support content, and an integrated learning management system. Differentiators Content + decisioning in one event loop:&amp;nbsp;AEM integrates with Adobe Journey Optimizer and Real-Time CDP, making content decisions on unified customer profiles that draw on behavioral, transactional, and engagement signals, not on CRM records alone. Generative creation in the workflow:&amp;nbsp;Adobe Firefly and generative content capabilities are embedded inside AEM&#39;s authoring environment as native capabilities, not adjacent integrations. Enterprise governance at scale:&amp;nbsp;Multi-site, multi-brand, multi-language support with role-based access control, workflow approvals, and audit trails built in. Proven Results Brands using Adobe&#39;s optimization capabilities have seen measurable gains in AI-era visibility, including significant increases in LLM citation rates and AI-referral traffic, alongside improvements in page performance and organic visibility.



## Adobe Experience Manager Pros & Cons
**What users like:**

- Users value the **ease of use** of Adobe Experience Manager, streamlining content management and enhancing overall efficiency. (160 reviews)
- Users value the **efficient content management** capabilities of Adobe Experience Manager, enhancing productivity and user experience significantly. (141 reviews)
- Users value the **efficiency and seamless integration** of Adobe Experience Manager, enhancing content management across channels. (122 reviews)
- Users value the **customization capabilities** of Adobe Experience Manager, enabling tailored solutions for diverse marketing needs. (97 reviews)
- Users value the **seamless integrations** of Adobe Experience Manager, enhancing efficiency and personalization across channels. (85 reviews)
- Easy Integrations (68 reviews)
- Asset Management (66 reviews)
- User Interface (61 reviews)
- Flexibility (59 reviews)
- Intuitive (59 reviews)

**What users dislike:**

- Users struggle with the **steep learning curve** , making it difficult for new authors to quickly adapt and setup. (119 reviews)
- Users find the **complex usability** of Adobe Experience Manager challenging, particularly for non-technical individuals and new authors. (113 reviews)
- Users find the **learning curve too steep** , making the initial setup and mastery of Adobe Experience Manager challenging. (111 reviews)
- Users find the **high costs** and steep learning curve of Adobe Experience Manager challenging, especially for beginners. (81 reviews)
- Users find the **steep learning curve** daunting, making initial setup and customization challenging for non-technical individuals. (77 reviews)
- Complexity (69 reviews)
- Cost Issues (61 reviews)
- Slow Performance (51 reviews)
- Pricing Issues (47 reviews)
- Integration Issues (38 reviews)

## Adobe Experience Manager Reviews
  ### 1. User experience friendly

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mar B. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

What I consider the most important is the easy management and friendly with the user, from the beginning.

**What do you dislike about Adobe Experience Manager?**

In dislike this it's not always dynamic.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

The problems AEM help with is makin final experience easier.

  ### 2. AEM practitioner

**Rating:** 5.0/5.0 stars

**Reviewed by:** marcin k. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Very powerful tool, for bigger companies that allow to make personalized content.

**What do you dislike about Adobe Experience Manager?**

A bit heavy entry point for beginners, maybe document based authoring will be better with this

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Deliver content into multple countries, and languages

  ### 3. Global Reusability

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

With Adobe Experience Manager I can quickly spin up experiences that matter, and then utilizing native AEM features I can roll these out to a distributed team for a fully orchestrated experience. I also love how easily it integrates with Adobe Target to provide personalized experiences.

**What do you dislike about Adobe Experience Manager?**

The flexibility of AEM is Both a benefit and a potential downfall, as each implementation is unique.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Manage customer, and partner experiences to nurture and convert.

  ### 4. Very good, working on team adoption and operative model

**Rating:** 4.5/5.0 stars

**Reviewed by:** paulo a. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Speed for the creatives. And we are just beggining.

**What do you dislike about Adobe Experience Manager?**

We are int the implementation cycle. Understand best practices would help a lot to change culture and methodology.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

speed to deliver campaigns and assets management

  ### 5. A robust platform for scale

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rahul T. | Senior Manager - Data &amp; AI, Transformation Lead, NA, Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Looking to scale fast especially if you have multiple sites in different languages

**What do you dislike about Adobe Experience Manager?**

It might be a little expensive as compared to other players

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Ability to scale content across different languages an d markets

  ### 6. Tims review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim F. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Scalable and extremely customizable for all use cases

**What do you dislike about Adobe Experience Manager?**

It is not java 21 ready. Currently limited to Java 11th (I see 17 is almost supported)

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Content management is our CMS used world wide

  ### 7. Technology Leader

**Rating:** 4.0/5.0 stars

**Reviewed by:** Claude D. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Very easy to use and intuitve. Great value for the money.

**What do you dislike about Adobe Experience Manager?**

Integrations are not as easy and can be cumbersome to setup.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Serves as enterprise-wide solution and allows for consistent brand experience

  ### 8. AEM Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Experience Manager?**

AEM allows us to manage multiple websites with a small, nimble team. We are able to easily author and publish website experiences that meet our business goals.

**What do you dislike about Adobe Experience Manager?**

It's a great tool that is expensive. I wish Adobe would bake more innovative functionality that they are releasing under new product names/SKUs into AEM.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Healthcare data privacy, Multi site management, multi lingual websites, diverse audiences that need tailored customized online experiences.

  ### 9. AEM is very niche and good tool to adapt

**Rating:** 3.5/5.0 stars

**Reviewed by:** reema G. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

number of feature, its easy integration having good customer support

**What do you dislike about Adobe Experience Manager?**

you have to have backend knowledge to develop things on aem

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

conten management, giving unified exp for content author

  ### 10. I have assisted streaming clients with managing assets needed to go live in programmatic campaigns.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ryan A. | Digital Marketing Coordinator , Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 20, 2025

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager has a clean user interface, making imports/export seamless and easy to implement in campaigns in various DSPs.

**What do you dislike about Adobe Experience Manager?**

One downside of Adobe Experience Manager is the platform tends to lag when using the bulk upload method.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It keeps all digital assets secure and in one place. Working in streaming, security is an important asepct.

  ### 11. NEW UI DEV SHOP

**Rating:** 2.5/5.0 stars

**Reviewed by:** josh B. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

fragments and ease of use.  Ability to share content

**What do you dislike about Adobe Experience Manager?**

challenges around CICD and complexity API integration

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Simplification of our digital footprint and reducing complexity across tech stack

  ### 12. AEM Fan

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

AEM is easy to use and is great for our website! Lots of functionalities and it integrates very easily with other the other Adobe products that we have (such as Adobe Analytics).

**What do you dislike about Adobe Experience Manager?**

Certain workflows take too long and there can be glitches.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM and the DAM helps with our digital asset management and clean organization. It's relatively easy to find everything with the structure.

  ### 13. Sites Implementaiotn

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dinesh K. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Support for the taxonomy and ease of implementaiton

**What do you dislike about Adobe Experience Manager?**

The product is changing a lot over the last few years

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Implementation of multi site experience globally

  ### 14. AEM developer

**Rating:** 4.0/5.0 stars

**Reviewed by:** xia g. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

AEM helps authors to build web site quickly.

**What do you dislike about Adobe Experience Manager?**

AEM takes lot of time for developer to maintain/update codes.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

custom components,
custom java code based components.

  ### 15. enterprise tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** alejandro m. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

global enterprise content delivery and management

**What do you dislike about Adobe Experience Manager?**

nothing actually it is a robust and mature platform

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Building and distributing enterprise content across different countries and regions

  ### 16. Smooth and easy to create the websites

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Easy enough to plan and create a website by placing the component right on the screen

**What do you dislike about Adobe Experience Manager?**

Workflow based delegation - more options should be created for delgation to a specific user group

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Easy to manage a content management system with selected coponents limiting the agency to ensure the creation of every site delivers with seamless customer experience across different brands and markets.

  ### 17. Adobe Experience Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jama I. | UX Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

The organizing of assets, automation of data

**What do you dislike about Adobe Experience Manager?**

Lack of additional design features and interaction experience

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It helps organizing large media files and manage assets

  ### 18. Great for building sites. The authoring studio could be richer in experience though

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ajit S. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Template based, flexibility, Adobe product integration

**What do you dislike about Adobe Experience Manager?**

Integration between other products such as Campaign needs works

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Consoliding and standardizing across digital properties

  ### 19. AEM

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

The multi authoring model and ease of governance and tagging

**What do you dislike about Adobe Experience Manager?**

How hard it is to update content and move pages without having it break urls. WIsh it would use a doc I'd model

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It allows us to easily have a shared authoring model with a simple way to showcase and communicate our firm's strategy internally

  ### 20. Adobe Experience Manager might be worth it

**Rating:** 2.5/5.0 stars

**Reviewed by:** Saruga R. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2024

**What do you like best about Adobe Experience Manager?**

I like how  I can use it to manage multiple website across websites across different languages easily. It can  be used easily with other adobe tools such as analytics and is a one stop shop for all resources needed.

**What do you dislike about Adobe Experience Manager?**

The issue is the high upfront cost and licensing fees

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It easily helps me organize all my images, videos and documents so that my team has access to the version of the content they need to work on without diving into multiple online storage drives.

  ### 21. The best in class when it comes to content management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

The authoring experience is one of the best in the market with an intuitive marketing focused user interface that allows to generate experiences very quickly

**What do you dislike about Adobe Experience Manager?**

The user interface is getting a bit old and should be restyled

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It helps generating contents and orchestrate experiences across different channels making the user experience seamless

  ### 22. A powerful content management system for enterprises to power marketing team

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kali Charan R. | Assistant Vice President of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 15, 2024

**What do you like best about Adobe Experience Manager?**

Adobe experience manager known as AEM is one of the most powerful CMS. we are using it from last 3 years. It saves a lot of time of marketing team to create and deployment of content. It is easy to use as assets, forms and content can be managed saprately. Adobe has  permium support service which meet their SLA to resolve issues according to priority. You need a expert implementation team to start with it as it enterprise grade and need expert to set the architecture. It gives you freedom to integration it from differnt marketing tools to empower your customer experience and data.

**What do you dislike about Adobe Experience Manager?**

AEM should have some plan for SMEs to use the power their experiences. Currently it is enterprise grade.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM is powerful content management system to deliver seamless customer experience. You can deliver personalized experience to your customer to make sure they can connect to your brand on each touchpoint. It has lots of integrations solutions like Analytics, target, and CDP to deliver CX like never before. It has reduced my content supply chain to deliver quickly.

  ### 23. Great solution to source web landing pages

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Ability to develop components for standardization and publish landing pages abiding to SEO best practices, and integrations with other Adobe solutions

**What do you dislike about Adobe Experience Manager?**

UI can be challenging to navigate for new users

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Creating and publishing landing pages at scale with clean organization and up to date best practices for web engagement

  ### 24. AEM - Unified platform for marketing operations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Experience Manager?**

The unified Portal to manage all applications. One stop shop.

**What do you dislike about Adobe Experience Manager?**

navigation between applications is a little confusing at times. for beginners it can be a maze.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Great way to do creatives and easier way to manage the content without having to jump off into another platform.

  ### 25. AEM Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about Adobe Experience Manager?**

Easy to use, easy to launch content online very quickly , great customer support and easy to integrate with backend systems

**What do you dislike about Adobe Experience Manager?**

putting dynamic content may be challenging

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It's helping us to launch the marketing content quickly to our consumers

  ### 26. Adobe Experience Manager

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

AEM provides structure for creating your website and follows close to SDLC

**What do you dislike about Adobe Experience Manager?**

Deploying to environments takes more steps than it should and involves too many code movements

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Enables our company to be self sufficient, handling our own code changes

  ### 27. Best solution to create and manage forms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mayur V. | Scholar Trainee, Enterprise (> 1000 emp.)

**Reviewed Date:** October 09, 2024

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager Forms are very easy to create and manage. It also features responsive design, ensuring form looks great on any device. We can create as many form we want very easily.

**What do you dislike about Adobe Experience Manager?**

Since there are a lot of features, new users can find it difficult to navigate.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Adobe Experience Manager Forms responsive and dynamic forms engance user experience and makes form accessible on any kind of device. Automated workflows and intergration with other systems improve efficiency.

  ### 28. Great at streamlining managing multiple websites

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Being able to manage multiple websites in different languages with a small team.

**What do you dislike about Adobe Experience Manager?**

Migrating websites from old to newer versions requires a heavy lift.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Allows to manage multiple websites with a small but mighty team.

  ### 29. Good Tool with High Potential

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 16, 2025

**What do you like best about Adobe Experience Manager?**

To me honestly it would we zero code platform and potential scalability that makes it an overall good experience.

**What do you dislike about Adobe Experience Manager?**

I think the user experience and design of the platform needs a revamp to match the market competition with more fancy tools and user-frienndliness and more features.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Zero code platform usuabilty with the team to develop custom management systems for internal use

  ### 30. Its very Useful to View , print and Comment on PDF Documents

**Rating:** 5.0/5.0 stars

**Reviewed by:** Raisa  F. | LAP - Product Support - Deputy Associate Manager, Financial Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2024

**What do you like best about Adobe Experience Manager?**

Experience Manager Forms has features like pre-filled data and the ability to interact with forms across devices without losing any information

**What do you dislike about Adobe Experience Manager?**

Adobe needs to offer more third-party integrations. The file upload option works but can be slow for large files.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Its easy to use and can perform multiple task like storing customers data, perform analytics etc.

  ### 31. Best content management tool I have worked on

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Best way to create content and use it on Web

**What do you dislike about Adobe Experience Manager?**

Integrating with other products might mess up sometimes

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves with content management compare to other tools

  ### 32. AEM EDS is the future

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Document based editing is the easiest method to manage content.

**What do you dislike about Adobe Experience Manager?**

The old version is too bloated and dated.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Speed to market and customer ease of use.

  ### 33. Poor User Interface, difficult to administister

**Rating:** 2.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** March 18, 2025

**What do you like best about Adobe Experience Manager?**

Dynamic Media and Smart Crop functionalities.

**What do you dislike about Adobe Experience Manager?**

User Interface and no dashboard in the in-prem version.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Rights management, creating different renditions, integration with our CSM.

  ### 34. AEM experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Very dynamic and helps authoring content

**What do you dislike about Adobe Experience Manager?**

There isn't anything in particular that I dislike

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Web content management across different geographies 
Localisation
DAM management

  ### 35. Good and useful for almost everything

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 19, 2025

**What do you like best about Adobe Experience Manager?**

Ease of use and applicability in different systems

**What do you dislike about Adobe Experience Manager?**

Still needs customization on important components

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Use by interface with any systems and applications.

  ### 36. I think its the best option for those who works with design and content creation.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vinicius F. | Marketing Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 08, 2024

**What do you like best about Adobe Experience Manager?**

In my opinion, 100% Digital Screen. Since i work with omminichannel, its the best feature by far. The implementaion is easy, and i'm using with kind a frequency.

**What do you dislike about Adobe Experience Manager?**

Customer Support is slow. I think the time response could be better.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

We could better find our ICP with Adope Experience Manager. Now our business revenue is increasing.

  ### 37. Enhancing user engagement with robust forms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sai Nikhil Chakravarthy N. | SAP Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2024

**What do you like best about Adobe Experience Manager?**

User friendly experience and dynamic functionalitys and good & easy to create reports and uses for analytics

**What do you dislike about Adobe Experience Manager?**

Its little chalanging for the new users and Costely compared with the other tools. and is little complecated with integrations

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It solves me the problem of collecting data from the different users and analyse the data at the same place and it helps me to save a lot of time.

  ### 38. Thanks to Adobe Experience Manager my website is amazing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Viviana H. | Email Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2024

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager is the easiest way to create an excellent web page without knowledge of web development. It helps me improve my website, which also impacts my customer experiences, using tools I manage daily.

**What do you dislike about Adobe Experience Manager?**

I have nothing wrong to say about the platform so far

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I don't know how to create an appealing website, I don't know how to use the platforms to make them, nor do I manage programming languages, and I still can have a fantastic and engaged web page for my customers.

  ### 39. One of the best CMS out there!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ankit M. | Account Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 08, 2024

**What do you like best about Adobe Experience Manager?**

the usability!! as well as managining multiple portfolios makes it amazing.

**What do you dislike about Adobe Experience Manager?**

It is a little expensive especially when monitoring smaller clients

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

I think the main is inconsistent user experince across different platforms and making it more accessible and centralized.

  ### 40. It is reliable, fully featured but not organized so well

**Rating:** 4.0/5.0 stars

**Reviewed by:** Matt E. | Senior QA Engineer and Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** June 26, 2024

**What do you like best about Adobe Experience Manager?**

I like the breadth of features, the ease of making quick content changes and publishing to the web service, picked up on the website.

**What do you dislike about Adobe Experience Manager?**

I don't like the way content types are organized. It's not intuitive, so other it's not named well or not categoriazed well.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

With things set up, we can easily manage content for hundreds of pages and and make updates very quickly.

  ### 41. Template based and less coding

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhigyan S. | Knowledge Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2024

**What do you like best about Adobe Experience Manager?**

It is less code based application with more drag and drop future which is the best thing about it

**What do you dislike about Adobe Experience Manager?**

Cannot be customised anything and everything as per your want

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Initially Microsoft Sharepoint was the sole crm for content and ui ux design but now with Adobe it is much better.

  ### 42. Effective and easy way of cms management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Narendra B. | Junior System Administrator, Enterprise (> 1000 emp.)

**Reviewed Date:** October 07, 2024

**What do you like best about Adobe Experience Manager?**

Adobe has introduced AEM portal for best experience of cms management, it's allows users to update description &images features.

**What do you dislike about Adobe Experience Manager?**

There is any issues with AEM portal, it help users to inhance details update.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

We have collobrative issue with application function however AEM provide best solution for it.

  ### 43. Easy friend Solution to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Antonio B. | Strategic Account Executive - Rio de Janeiro_Minas Gerais, Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2024

**What do you like best about Adobe Experience Manager?**

Ease of Use and very realible. for me it's the best one of the market

**What do you dislike about Adobe Experience Manager?**

there is nothing that need to improve. O strong believe that is perfect

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

followup docs

  ### 44. Managing content easily and in one place

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 07, 2024

**What do you like best about Adobe Experience Manager?**

Adobe Experience Manager saves time/energy/human error.

**What do you dislike about Adobe Experience Manager?**

There really isn't much I can say I dislike about it.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Having all assets in a centralized repository is crucial.

  ### 45. Adobe Experience

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2024

**What do you like best about Adobe Experience Manager?**

I really like how Adobe Experience Manager integrates so well with other Adobe products and makes content management super smooth, especially for handling complex workflows and multi-site projects.

**What do you dislike about Adobe Experience Manager?**

I'd say the learning curve can be a bit steep, and sometimes it feels a bit heavy for smaller projects. Also, the cost can be a consideration for some businesses

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

AEM makes managing content across different platforms really easy, saving me a lot of time. Plus, its personalization features help create more engaging experiences for our audience, which has been a big win for us.

  ### 46. "Unlocking Customer Insights: The power of Adobe Experience Manager Forms"

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2024

**What do you like best about Adobe Experience Manager?**

User like the ability to create dynamic forms with conditional logic,making it easy to adapt to user inputs and create personalized experiences.

**What do you dislike about Adobe Experience Manager?**

It is bit expensive,some users find the platform complex and challenging to master,especially for those without prior experience.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It streamlines form creation,streamlines processes, and enhances user experiences,benefitting users by reducing complexity,increasing efficiency and improving customer engagement and satisfaction

  ### 47. Good enough

**Rating:** 3.5/5.0 stars

**Reviewed by:** Luciano E. | GTM AI Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2024

**What do you like best about Adobe Experience Manager?**

Easy to use, you learn how to use it in less than an hour. Adobe training is also useful.
When we had a problem they solved it quickly.

**What do you dislike about Adobe Experience Manager?**

Our company is still a startup so it's a bit expensive.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Identifying spam and maintaining a good reputation and user experience

  ### 48. Aem is best cms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tripti S. | System Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 03, 2024

**What do you like best about Adobe Experience Manager?**

Dam management. Renditions of asssets. Dam workflows. 
Target integration with aem
Wysiwyg feature enables author to see their changes live on the go without need for a developer

**What do you dislike about Adobe Experience Manager?**

Heavy loading times
Sometimes crx changes are not easy. 
Single page application is tough to develop

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

Live page for the website  where user can jnteract with business

  ### 49. Best form experience across all digital touchpoints

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 03, 2024

**What do you like best about Adobe Experience Manager?**

I like the responsive behaviours and auto population of the contents. It is absolutely time saver for the business and as well as for the customers.

**What do you dislike about Adobe Experience Manager?**

UI could have been better. The overall look and feel I did not like.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It has been used for content management solutions for an omnichannel experience

  ### 50. I have a good experience with Adobe Experience Manage, help me in some projects.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Virgilio M. | Product Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2024

**What do you like best about Adobe Experience Manager?**

It help me to optimize the different process to maintain the web page

**What do you dislike about Adobe Experience Manager?**

In my experience, I didn't have an issue with the tool.

**What problems is Adobe Experience Manager solving and how is that benefiting you?**

It help us to update the different platforms of the company.


## Adobe Experience Manager Discussions
  - [Can I use this to create responsive forms?](https://www.g2.com/discussions/can-i-use-this-to-create-responsive-forms) - 1 comment, 1 upvote
  - [How to reduce the reindex time for large index](https://www.g2.com/discussions/how-to-reduce-the-reindex-time-for-large-index) - 1 comment, 1 upvote
  - [What is the best way to use](https://www.g2.com/discussions/51966-what-is-the-best-way-to-use) - 1 comment, 1 upvote
  - [What is Adobe Experience Manager used for?](https://www.g2.com/discussions/what-is-adobe-experience-manager-used-for) - 1 comment
  - [Who uses Adobe Experience Manager?](https://www.g2.com/discussions/who-uses-adobe-experience-manager) - 1 comment

- [View Adobe Experience Manager pricing details and edition comparison](https://www.g2.com/products/adobe-experience-manager/reviews?page=8&section=pricing&secure%5Bexpires_at%5D=2026-08-06+19%3A39%3A25+-0500&secure%5Bsession_id%5D=c1451ec6-edf0-4c31-837d-cf2587c27c49&secure%5Btoken%5D=d185dcd02678dd8990b119a39850149de1044318f659d305a25928fafe1a980b&format=llm_user)
## Adobe Experience Manager Integrations
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)
  - [Adobe Creative Cloud](https://www.g2.com/products/adobe-creative-cloud/reviews)
  - [Adobe Experience Cloud](https://www.g2.com/products/adobe-experience-cloud/reviews)
  - [Adobe Firefly](https://www.g2.com/products/adobe-firefly/reviews)
  - [Adobe GenStudio for Performance Marketing](https://www.g2.com/products/adobe-genstudio-for-performance-marketing/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  - [Adobe Learning Manager (formerly Adobe Captivate Prime)](https://www.g2.com/products/adobe-learning-manager/reviews)
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [BrightEdge](https://www.g2.com/products/brightedge/reviews)
  - [Docusign](https://www.g2.com/products/docusign/reviews)
  - [Dynamics](https://www.g2.com/products/dynamics/reviews)
  - [Dynatrace](https://www.g2.com/products/dynatrace/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Gigya Customer Identity Management Platform](https://www.g2.com/products/gigya-customer-identity-management-platform/reviews)
  - [GlobalLink](https://www.g2.com/products/globallink/reviews)
  - [hCaptcha](https://www.g2.com/products/hcaptcha-hcaptcha/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [OneTrust Consent &amp; Preferences](https://www.g2.com/products/onetrust-consent-preferences/reviews)
  - [OneTrust Privacy Automation](https://www.g2.com/products/onetrust-privacy-automation/reviews)
  - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews)
  - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews)
  - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Splunk Enterprise](https://www.g2.com/products/splunk-enterprise/reviews)
  - [Wix](https://www.g2.com/products/wix/reviews)
  - [Workfront](https://www.g2.com/products/workfront/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Adobe Experience Manager Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics
- Reporting/Analytics

**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository
- SEO Management
- eCommerce Management
- Forms Management
- Campaign Management
- Media Management
- Drag & Drop Editor
- Audio Editor

**Content Creation**
- Content Creation Tools
- Content Curation
- Buyer Personas
- Content Management
- Campaign Management
- SEO Management
- Workflow Management
- Template Management

**Monitoring**
- Digital Media Monitoring
- Compliance Monitoring

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation
- Activity Tracking
- Reporting/Analytics

**Channels**
- Multi-Channel Coverage
- Open Listening
- Physical Media

**Content Creation**
- Content Management

**Visual UGC**
- Campaign Customization
- Widget Customization
- Widget
- Media Library

**Agentic AI - Content Experience Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Optimization**
- SEO
- A/B Testing
- Dashboards & Reporting
- Audience Targeting
- ROI Reporting

**Administration**
- User, Role, and Access Management 
- Policies and Controls
- Security
- Reporting

**Content Management**
- Customizable Templated Workflows
- Asset Management
- Portals and Sites
- SEO Management
- Campaign Management
- Metadata Management
- Calendar Management
- Audio File Management
- Asset Lifecycle Management
- Content Management
- Brand Management
- Document Management
- Template Management

**Design**
- Communications Strategy Development
- Create Content
- Personalization
- Inbound Identification
- Regulatory Compliance
- Batch Communications
- Multi-Channel Communication
- On-Demand Communications
- Interactive Content

**Optimization**
- ROI Reporting

**Integrations**
- Social Media
- Content Creation
- Marketing Automation
- Rights Management
- UGC Request Automation
- Influencer Relationship Management
- Feedback Management
- Contest Management
- Campaign Management
- Workflow Management
- Social Media Integration

**Media Types**
- Video
- Audio
- Images

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API / Integrations

**Logistics**
- Customizable Templated Workflows
- Internal Communication
- Version Control
- Editing and Approval Tools
- Distribution Features
- Integrations & APIs
- User, Role, and Access Management
- Approval Process Control

**Standards**
- Brand Design Consistency 
- SEO Standards
- Internationalization
- Web Accessibility

**Design & Development**
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities

**Support**
- Onboarding
- 24/7 Client Support

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Additional Functionality**
- Chat/Messaging
- Customer Database
- Customizable Branding
- Call Recording
- Autoresponders
- IVR
- Email Management
- Template Management
- SMS Messaging
- Surveys & Feedback
- Content Management
- Knowledge Base Management
- Compliance Management
- Multi-Language
- Interaction Tracking
- Third-Party Integrations
- Social Media Integration
- Workflow Management
- Customer History
- Activity Dashboard
- AI Copilot
- Video Support
- CRM
- Inbox Management
- API
- Alerts/Notifications
- Feedback Management
- Reporting & Statistics
- Collaboration Tools
- Activity Tracking

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software
- CMS Integration
- Document Management
- Content Management
- User Management
- Metadata Management
- Video Management
- File Management
- Configurable Workflow

**Performance**
- UGC Analytics
- Lazy-Loading

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction
- Social Media Integration

**Agentic AI - Digital Governance**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integration

**Additional Functionality**
- AI/Machine Learning
- Reporting/Analytics
- Collaboration Tools
- Image Editing
- Website Publishing Options
- Chatbot
- Content Publishing Options
- Text Editing
- Access Control
- Website Accessibility Tools
- Content Delivery
- Content Personalization
- Configurable Workflow
- Generative AI
- Alerts/Notifications
- Video Editing
- AI Copilot
- Performance Testing
- Activity Monitoring
- Multi-Channel Distribution

**Additional Functionality**
- Sentiment Analysis
- Alerts/Notifications
- Mobile Access
- Access Controls/Permissions
- Collaboration Tools
- For Creative Agencies
- For eCommerce
- ROI Tracking
- Post Scheduling
- Segmentation
- Activity Dashboard
- Marketing Calendar
- Search/Filter
- Hashtag Tracking
- Influencer Discovery
- AI/Machine Learning
- Referral Tracking
- Online Payments
- Engagement Tracking
- Customer Surveys
- Ratings/Reviews
- Content Delivery
- AI Copilot
- Personalization
- Keyword Tracking
- Approval Process Control
- UGC Collection
- Generative AI
- Loyalty Program
- Influencer Tracking
- Customer Advocacy
- Video Editing

**Additional Functionality**
- Search/Filter
- AI Copilot
- Commenting/Notes
- Content Publishing Options
- Reporting & Statistics
- Content Library
- Document Classification
- Drag & Drop
- API
- Multi-Channel Distribution
- Customizable Templates
- Customizable Forms
- Alerts/Notifications
- A/B Testing
- Generative AI

**Additional Functionality**
- Alerts/Notifications
- Publish Scheduling
- Email Marketing
- Content Library
- Conversion Tracking
- Generative AI
- AI Copilot
- Social Promotion
- Data Visualization
- Editorial Calendar
- Drag & Drop
- Campaign Analytics
- Campaign Planning
- Multi-Channel Campaigns
- Engagement Tracking
- Customizable Templates
- Reporting & Statistics
- Customizable Branding
- Categorization/Grouping
- Data Import/Export
- Filtering
- Activity Tracking
- Social Media Monitoring

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Additional Functionality**
- Generative AI
- File Conversion
- Mobile App
- API
- Collaboration Tools
- Search/Filter
- Asset Sharing
- Automatic Transcription
- AI Copilot
- Asset Library
- Video Support
- File Transfer
- Asset Categorization
- Image Recognition
- Drag & Drop
- Customizable Templates
- Customizable Branding
- Tagging
- Watermarking
- Commenting/Notes
- Natural Language Processing
- Document Storage
- Access Controls/Permissions
- Version Control
- Image Library

## Top Adobe Experience Manager Alternatives
  - [Contentstack](https://www.g2.com/products/contentstack/reviews) - 4.3/5.0 (335 reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,141 reviews)
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