Adobe Customer Journey Analytics Pros and Cons

I like the specialized analytics that I can take from the data provided by the system, and how many filters I can apply. I have applied the system within my organization, and we are now using very often on a daily basis, more than other analytics systems like Google Analytics.

While challenging at first, we integrated the platform as if it was always meant to be, and it's unbearably easy to use it. It's customer support team it's not the best, as sometimes I end up waiting for almost 2 hours on the line.

It integrated very easily with our other systems. Review collected by and hosted on G2.com.

It crashes all the time, just like Adobe Premier studio. Review collected by and hosted on G2.com.

It gives you great insights ana anlysis which makes it simpler to look out for new trends . It is also very easy to use, you can click and drag things easily which makes it very efficient to analyze data and information, which also helps in having access for group work. Review collected by and hosted on G2.com.

for cstart ups, maybe some companies would find it expensive. However, it's definetly worth it and is super efficient on longterm. Set up and integration could be a little confusing in the begininng but I don't think it's a major obstacle at all. Review collected by and hosted on G2.com.

The tools are simple and intuitive. The onboarding guides and help documentation are easy to follow. The support staff are also very helpful and customer focused for making the customer journey essential for adopting these new tools Review collected by and hosted on G2.com.

Pricing could be a little more competitive but you will notice a payback as it does provide a significant time saver. Review collected by and hosted on G2.com.

In terms of anaylzing potential customers and segmenting them, ACJA makes this much easier and streamlines the process. They provide valuable insights that really help out Review collected by and hosted on G2.com.

It is somewhat expensive. For a startup company that does not have many excess funds, many people would look beyond purchasing ACJA and outsource using a different platform, or even do the work themselves. Review collected by and hosted on G2.com.

User-friendly interface and different ways to create reports to get valuable insights. Review collected by and hosted on G2.com.

Frequency of use - limited opportunities for the Analysts Review collected by and hosted on G2.com.

Haven't used all sections of the applications and it's features but it does seem good so far. I enjoy how you are able to visualize data. This is very convenient becuase viewing just numbers can get overwhelming at times. Review collected by and hosted on G2.com.

A feature that I'm not sure if it's available is if there is a compare and contrast feature for the datasets. Review collected by and hosted on G2.com.

customer level insights data which empowers my team to take effective user level decisions Review collected by and hosted on G2.com.

a bit less functionality and extrapolation process Review collected by and hosted on G2.com.

I like how easy it is to navigate especially with unifying digital data (web, mobile etc). I mostly use it for tracking; such as tracking clicks and performance to get real time insights.. Review collected by and hosted on G2.com.

i actually enjoy using it . currrently i have no dislike. Review collected by and hosted on G2.com.

I love how Adobe has unified data which can be used throughout channels. Me and my team were able to understand our interactions with context. Review collected by and hosted on G2.com.

The price. I think Adobe's CJA is expensive for smaller businesses. Review collected by and hosted on G2.com.

It's consolidation of all web, mobile, and product analytics in one place Review collected by and hosted on G2.com.

Not much, I'm very happy with the current setup Review collected by and hosted on G2.com.