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Adobe Customer Journey Analytics Reviews & Product Details

Verified User in Computer Software
CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

I love how Adobe has unified data which can be used throughout channels. Me and my team were able to understand our interactions with context. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

The price. I think Adobe's CJA is expensive for smaller businesses. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

My customer data was being soiled when it was coming in through various channels, namely, web, mobile and instore. CJA did a great job in unifying that. Review collected by and hosted on G2.com.

Adobe Customer Journey Analytics Overview

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: - Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. - Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. - Data Governance: Provide enterprise-wide access to customer intelligence while protecting privacy and adhering to evolving data policies. Built on Adobe Experience Platform, our extensible, patented data governance framework provides controls for establishing and maintaining compliance while meeting customer expectations for privacy and personalization. - AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. - Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. - Actionable Intelligence: Activation and integration tools let you quickly put insights to work improving customer experiences and maximizing ROI.

Adobe Customer Journey Analytics Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Adobe's cross-channel customer analytics solution helps you quickly understand your customers’ journeys — online and offline — giving you the insights to meet them with incredible real-time experiences at scale.

How do you position yourself against your competitors?

Adobe Customer Journey Analytics is used by the world’s leading brands across every industry. It is the comprehensive solution for ingesting, transforming and analyzing customer behavior across channels and touchpoints, designed to give organizations an end-to-end view of the customer journey. It stands out vs. competition with its easy to use data transformation capabilities and flexible data frameworks that enables real-time insights without data science expertise.


Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
974,326 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
Total Revenue (USD mm)
$19,410
Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.


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Recent Adobe Customer Journey Analytics Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"This is a very effecient tool"
It gives you great insights ana anlysis which makes it simpler to look out for new trends . It is also very easy to use, you can click and drag thi...
Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Seemless and centralized"
It's consolidation of all web, mobile, and product analytics in one place
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great Customer-based Analytical Tool - Saves Many Hours"
In terms of anaylzing potential customers and segmenting them, ACJA makes this much easier and streamlines the process. They provide valuable insig...
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Adobe Customer Journey Analytics Security
Get security information from Adobe Customer Journey Analytics to help you buy the right software. View Security Information
Adobe Customer Journey Analytics security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
PCI DSS (Payment Card Industry Data Security Standard)
ISO 27001 (International Organization for Standardization)

Adobe Customer Journey Analytics Media

Adobe Customer Journey Analytics Demo - Derived Fields in Adobe Customer Journey Analytics
Derived Fields in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Demo - Graph Based Stitching in Adobe Customer Journey Analytics
Graph Based Stitching in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Demo - Attribution Models in Adobe Customer Journey Analytics
Attribution Models in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Demo - Data Views in Adobe Customer Journey Analytics
Data Views in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Demo - AI Assistant in Adobe Customer Journey Analytics
AI Assistant in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Demo - Data Governance in Adobe Customer Journey Analytics
Data Governance in Adobe Customer Journey Analytics
Adobe Customer Journey Analytics Overview Video
Play Adobe Customer Journey Analytics Video
Adobe Customer Journey Analytics Overview Video

Official Downloads

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13 out of 14 Total Reviews for Adobe Customer Journey Analytics

3.9 out of 5
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Adobe Customer Journey Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Adobe Customer Journey AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Joshrup R.
JR
Implementation Specialist l
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

I like the specialized analytics that I can take from the data provided by the system, and how many filters I can apply. I have applied the system within my organization, and we are now using very often on a daily basis, more than other analytics systems like Google Analytics.

While challenging at first, we integrated the platform as if it was always meant to be, and it's unbearably easy to use it. It's customer support team it's not the best, as sometimes I end up waiting for almost 2 hours on the line.

It integrated very easily with our other systems. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

It crashes all the time, just like Adobe Premier studio. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

It helped me have a better understanding of the demographics that my client base consists of. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adobe Customer Journey Analytics?

It gives you great insights ana anlysis which makes it simpler to look out for new trends . It is also very easy to use, you can click and drag things easily which makes it very efficient to analyze data and information, which also helps in having access for group work. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

for cstart ups, maybe some companies would find it expensive. However, it's definetly worth it and is super efficient on longterm. Set up and integration could be a little confusing in the begininng but I don't think it's a major obstacle at all. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

It helps you find soulutions to problems but identifyin both online and offline insights into one specific platform, which supports the client or user path by creating actual legit analytics and speeds up the process of finding decisions when it comes to data and other factors. gement, and a stronger ROI. Review collected by and hosted on G2.com.

K L.
KL
Product Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

The tools are simple and intuitive. The onboarding guides and help documentation are easy to follow. The support staff are also very helpful and customer focused for making the customer journey essential for adopting these new tools Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

Pricing could be a little more competitive but you will notice a payback as it does provide a significant time saver. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

Click through rates, points of abandoment, identifying glitches and troubleshooting through errors Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adobe Customer Journey Analytics?

In terms of anaylzing potential customers and segmenting them, ACJA makes this much easier and streamlines the process. They provide valuable insights that really help out Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

It is somewhat expensive. For a startup company that does not have many excess funds, many people would look beyond purchasing ACJA and outsource using a different platform, or even do the work themselves. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

At first, it was somewhat complicated. However, it streamlined customer identification and data analytics, therefore saving me time to work on different projects. Review collected by and hosted on G2.com.

Ayushi R.
AR
Product/Data Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

User-friendly interface and different ways to create reports to get valuable insights. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

Frequency of use - limited opportunities for the Analysts Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

I used Adobe Customer Journey Analytics to streamline the marketing reports. It helped my team and I to make data- driven marketing stratigies and decisions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

Haven't used all sections of the applications and it's features but it does seem good so far. I enjoy how you are able to visualize data. This is very convenient becuase viewing just numbers can get overwhelming at times. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

A feature that I'm not sure if it's available is if there is a compare and contrast feature for the datasets. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

Visualizing data and focusing on the KPI's that matter most to my position. Review collected by and hosted on G2.com.

Verified User in Computer Games
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

customer level insights data which empowers my team to take effective user level decisions Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

a bit less functionality and extrapolation process Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

Target user audience to streamline our features and ads Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

I like how easy it is to navigate especially with unifying digital data (web, mobile etc). I mostly use it for tracking; such as tracking clicks and performance to get real time insights.. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

i actually enjoy using it . currrently i have no dislike. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

Mostly make you of it durung marketing campaign , whereby i need to do pre and post Analysis. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

It's consolidation of all web, mobile, and product analytics in one place Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

Not much, I'm very happy with the current setup Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

I wanted to know the performance of all my platforms in one place and I'm beneffiting as I dont have to go into each platform individually Review collected by and hosted on G2.com.

Verified User in Consulting
CC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Customer Journey Analytics?

The drag and drop interface is highly advantageous. This feature is not common on other platforms.

Unification of all data to a single profile. Review collected by and hosted on G2.com.

What do you dislike about Adobe Customer Journey Analytics?

Not compatible on all devices. There needs to be a structured list of compatible devices. Review collected by and hosted on G2.com.

What problems is Adobe Customer Journey Analytics solving and how is that benefiting you?

Adapting information into 1 profile and streamline the process for faster optimization. Review collected by and hosted on G2.com.