User friendly , doesn't require much of tutorial to use this user friendly marketing tool. Also, analytics is easy to read, data is accurately captured. Review collected by and hosted on G2.com.

Price could have been bit less for the Indian market to be honest. Review collected by and hosted on G2.com.

We can get real time data for actionable insights. Review collected by and hosted on G2.com.

Need some more comprehensive tutorials to understand different features. Review collected by and hosted on G2.com.

Adobe's content management and B2B marketing automation help in organizing and streamlining marketing efforts. Review collected by and hosted on G2.com.

The UI. It could have had more clarity and fewer words. Review collected by and hosted on G2.com.

The best content marketing software that shares simple and easy way to understand. It is a User friendly Interface. It allows you to customize campaigns completely and maintains a record of every various operation performed. It is exceptionally efficient and provides practical functions. Review collected by and hosted on G2.com.

The tools are not much informative and do not have any pop-up information for better understanding;.; moreover, the customer support system of Adobe is also prolonged and not efficient as well which makes leaves the customer vulnerable. Review collected by and hosted on G2.com.

It's simple to engage with customers with this tool.

It's simple to create and manage personalized customers experience with this tool.

It's simple to send personalized messages to the right audience.

This tool enables me to manage customers data and profiles easily.

It's simple to create and run marketing campaigns with this tool. Review collected by and hosted on G2.com.

I haven't encountered any drawback when using this tool. Review collected by and hosted on G2.com.

I like how I can be creative and bring my marketing ideas to life! If you have past experience with using adobe products, you know that this is the best platform to design, edit and create! There is also many videos with pros helping you navigate the adobe products! Review collected by and hosted on G2.com.

If i could choose a dislike, it would be that it can be kind of advanced, which means it might take you a while to get the hang of some features. Review collected by and hosted on G2.com.

It's a fantastic platform that has given us all the tools we need to create and distribute advertising campaigns. Through a combination of web advertising, mobile devices, and email, we may extend the material to customers. To get all of the promised results from the application, however, trained staff are required. Review collected by and hosted on G2.com.

We have found some usability issues that we can't address, and their technical support system via e-mail is basically non-existent, and they take a long time to react.

Working appropriately with the application, we believe, is quite difficult because it necessitates technical understanding beyond that of marketing. Review collected by and hosted on G2.com.

I like the ease of use of the tool with the marketing teams who are not very technology friendly. Enough use cases catered for campaign management. Easy integration with the other third party applications. Review collected by and hosted on G2.com.

The customizations is slightly difficult. Need one time training atleast. Review collected by and hosted on G2.com.

Adobe Campaign is well adapted to build or design multi-channel campaigns for consumer marketing. This tool helps the marketing team to plan the marketing strategies, create them and run them. This tool provides a really innovative solution for the marketing team and that has made really positive impact on my organization's marketing team. Review collected by and hosted on G2.com.

To utilize this tool the user needs to have great marketing skill. Also, their customer support team should be improved so, whenever user needed help they would be available. This tool is pricey but it provides an innovative solution to marketing strategy, so I do not think that is a big deal. Review collected by and hosted on G2.com.

Compared to other platforms, I've found Adobe Campaign to be an excellent email marketing software that's easy to use with no big learning curve. There are ready-to-use templates, and we can hit our target audiences efficiently and effectively. Review collected by and hosted on G2.com.

The platform is a bit expensive compared to other platforms. I would say that the customer service is also lacking.

As a whole, though, there are no significant drawbacks. Review collected by and hosted on G2.com.