It is great source for marketing. It is also great when combines with other adobe softwares. The built-in-reporting and targeting features has helped us to spread knowledge of our private school that would otherwise go unnoticed. we are also a nonprofit and being able to reach a wide variety of people without having to email each and every person has helped not only our administrator, but our ability to remain open and help our students with financial aid and donations. Review collected by and hosted on G2.com.

It can be difficult for someone who doesn't have computer experience to use it. Being a small school, we are not able to afford a full time IT employee, this means we are very limited on who is able to help with this software since it is not New user friendly. Review collected by and hosted on G2.com.

Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notification and What's App Integration.

Now with the New Adobe Campaign V8 and it's architecture it had ability to reach 1 billion+ audience.

Also with the upcoming new UI/UX it's even more easy for marketers to use and customise the campaign. Review collected by and hosted on G2.com.

Nothing as such. It has all the capabilities available which any big organisation would need to reach out to it's customers with personalization and that too at scale. Review collected by and hosted on G2.com.

Some advantages of the Adobe Experience Cloud:

1. Comprehensive Suite

2. Seamless Integration

3. Robust Analytics

4. Personalization and Targeting

5. Content Management and Delivery

6. Advertising Optimization

7. Scalability and Flexibility Review collected by and hosted on G2.com.

Here are some potential drawbacks of the Adobe Experience Cloud:

1. Complexity and Learning Curve

2. Complexity and Learning Curve

3. Implementation and Integration Efforts

4. Customization Limitations

5. Dependency on Adobe Ecosystem

6. Support for Non-Marketing Use Cases

7. Continuous Upgrades and Updates Review collected by and hosted on G2.com.

We love that we can not only have multiple automated campaigns running at once, but that we can edit them in real time rather than having to stop a campaign and reset. Adobe Campaign allows for the process to continue moving. Review collected by and hosted on G2.com.

Creating one-time campaigns through a third party data lake can be very time consuming in the sense of audience building. I'm sure one day it'll be more seamless. It's certainly not hindering us from sending campaigns, but it can slow our process. Review collected by and hosted on G2.com.

In my experience this is one of the greatest marketing tools for deploying Digital Marketing Campaigns and email in bulk with specific Marketing purposes, also the analytics dashboard is very extensive and customizable. Review collected by and hosted on G2.com.

Sometimes when navigating trough tabs feels difficult and pricing model is quite expensive. Review collected by and hosted on G2.com.

Adobe Cloud offers an exceptional user experience that revolutionizes creative workflows. With its seamless integration across platforms, robust features, and reliable cloud storage, it empowers marketers to unleash their creativity and deliver impactful campaigns. Review collected by and hosted on G2.com.

I am yet to find a flaw, so till now, it has been a great experience. I Will update regularly if i find any defects , which iam not okay with and needs attention. Review collected by and hosted on G2.com.

It offers features like planning, scheduling, A/B testing etc. I can also design customer journeys and automate marketing workflows. I can engage customers and improve my conversion ratio. Review collected by and hosted on G2.com.

Complex to learn the features present in this platform takes time to learn. Its cost is very high as it comes with Adobe Experience Cloud suite. Review collected by and hosted on G2.com.

Adobe Campaign has facilitated email campaign management for my organization Review collected by and hosted on G2.com.

using adobe campaign does come with a bit of a learning cure Review collected by and hosted on G2.com.

Technical ability inside the platform is impressive. Review collected by and hosted on G2.com.

The learning curve is quite steep and UI of the platform is severely outdated. Review collected by and hosted on G2.com.

A ton of capabilities that can't be found in one marketing automation platform. Can set up various markets for global reach with various databases. Comes with a wealth of content management features. Goes without saying, admin, user management, programs, campaigns, workflows, dashboards, built-in-reporting, leads, targeting and segmentation, social, and more. Plus, integration capabilities, SMS, email, automation, web apps, forms, pages, funnels, and more. Review collected by and hosted on G2.com.

Like any complex software, it will take some time to learn and get around all of the features and benefits Adobe Campaign offers if you're not a certified marketing automation guru or tech-savvy rockstar. Review collected by and hosted on G2.com.