Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base. The drag and drop feature is great! I most like the marketing automation tool. It’s a great tool when we send product/solutions related outbound emails to customers/prospects.Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign. Review collected by and hosted on G2.com.

The user interface can be difficult to grasp for marketers. Includes full integration for other Adobe marketing software. Plenty of features need heavy customization for optimal performance. Adobe Campaign tends to be a little more complex to use compared to other automation tools. This requires more training for individuals on our team. Review collected by and hosted on G2.com.

Extent of customization that can be achieved with Adobe campaign is best in comparison to any other tool Review collected by and hosted on G2.com.

Lots of bugs, lack of proper documentation and tutorials makes it difficult for business users Review collected by and hosted on G2.com.

Our company is ever-growing, but our actual sales & marketing team is quite small. This program makes it easier to run large marketing campaigns when it is basically just one person behind the wheel. Review collected by and hosted on G2.com.

Its not like many programs I've used in the past, so it can seem like a lot to handle for one or a few people at times. Review collected by and hosted on G2.com.

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors. Review collected by and hosted on G2.com.

There is very little out of the box functionality and suffers from under-development over time. As a result, functionality from a deployment standpoint is ~10 years behind market leaders (despite some upsides with data management). Campaign is very clunky and too often requires 10x as many clicks as similar tasks in other platforms. We have experienced far too many errors as a result of this. Review collected by and hosted on G2.com.

Adobe Campaign is straight forward and easy to use for all end users. Review collected by and hosted on G2.com.

what I do not like about the Adobe Campaign product is the price tag associated with all of the Adobe products. Review collected by and hosted on G2.com.

The customization options of the program, it allows me to transform any picture I want into something amazing.Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors. Review collected by and hosted on G2.com.

It can be tricky at times, if the images are too large the program can lag here and there. There is so much great functionality, but there are some definite growing pains integrating with other Adobe products and external systems. So disappointing! Review collected by and hosted on G2.com.

I like that you can really make the products your own. There is a tremendous amount of room for personalization within this program. Further, simple campaigns are easy to execute once you have a basic understanding of Adobe products. Review collected by and hosted on G2.com.

This system has quite a few bugs that need to be fixed before it can operate at full capacity. It crashes occasionally, which makes working difficult. Further, this system isn't super user friendly. Review collected by and hosted on G2.com.

The ease of use and having everything in one place. Really enjoyed the automotive campaigns and the real-time management. It was helpful to be able to integrate several different profiles Review collected by and hosted on G2.com.

It wasn't very appealingly for a marketing team - I was expecting a little more from their UI.

The amount of customization needs to make data relevant to our team

Encountered a good amount of bugs throughout the system Review collected by and hosted on G2.com.

Adobe Campaign is a full-scale marketing automation solution that allows marketers to send communications across multiple channels such as email, SMS, and call center while also allowing marketers a fully integrated view of all customer touchpoints. Review collected by and hosted on G2.com.

It does require some technical knowledge to manage and operate on a daily basis. Review collected by and hosted on G2.com.

I can't think of any redeeming qualities. This is a horrible product. I have used many other MA tools on the market (such as Marketo, Pardot, etc.), and this is the worst of them. Review collected by and hosted on G2.com.

Where do I start. The product is a nightmare. It is designed for developers, so in order to use it properly, you need to know scripting, coding and SQL. Other tools (such as Marketo) do not require these types of technical skills. The user interface is non-existent, the system is buggy and regularly craps out, and support is essentially non-existent. If you are evaluating MA tools, run away from Adobe Campaign as fast as you can. It's a nightmare, and Adobe is not investing in the tool. Review collected by and hosted on G2.com.