--- title: Adobe Campaign Reviews meta_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 347 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Campaign Reviews **Vendor:** Adobe **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 347 ## About Adobe Campaign Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. ## Adobe Campaign Pros & Cons **What users like:** - Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. (4 reviews) - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. (3 reviews) - Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. (3 reviews) - Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. (3 reviews) - Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. (2 reviews) - Users value the **automation capabilities** of Adobe Campaign, enabling swift campaign deployment and efficient batch processing. (2 reviews) - Comprehensive Tools (2 reviews) - Content Creation (2 reviews) - Users appreciate the **ease of deploying campaigns** and quickly testing emails with Adobe Campaign. (2 reviews) - Users value the **ease of A/B testing** in Adobe Campaign, allowing for quick and efficient email campaign deployment. (1 reviews) **What users dislike:** - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. (3 reviews) - Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. (3 reviews) - Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. (2 reviews) - Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. (2 reviews) - Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. (1 reviews) - Complex Usage (1 reviews) - Users face **dependency issues** with Adobe Campaign, relying heavily on the wider Adobe ecosystem for functionality. (1 reviews) - Users often struggle with the **complexity and steep learning curve** of Adobe Campaign, making it challenging to master. (1 reviews) - Difficult Setup (1 reviews) - Users report **email issues** due to a buggy interface, especially for Mac users requiring a VPN. (1 reviews) ## Adobe Campaign Reviews ### 1. Great tool for smaller busineses **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Adobe Campaign?** I like that the platform offers different tools under one creative suite. **What do you dislike about Adobe Campaign?** Lack of transparency to the average user. **What problems is Adobe Campaign solving and how is that benefiting you?** Campaign creation and targeting. ### 2. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2018 **What do you like best about Adobe Campaign?** Pretty great software. I believe that the program is very useful **What do you dislike about Adobe Campaign?** Nothing really, it seems that everything is a solid match **What problems is Adobe Campaign solving and how is that benefiting you?** Mass email marketing ### 3. Efficient Effective **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Adobe Campaign?** Creates more efficiencies to be able to implement more campaigns. **What do you dislike about Adobe Campaign?** Learning curve, takes an investment to understand as a lot of information is not intuitive. But worth the time **Recommendations to others considering Adobe Campaign:** I would recommend this if your using mulptiple uses for it, otherwise its very expensive if you don't use in it entirety. **What problems is Adobe Campaign solving and how is that benefiting you?** Organization ### 4. Adobe is great! **Rating:** 5.0/5.0 stars **Reviewed by:** bri f. | Lead Photographer , Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2017 **What do you like best about Adobe Campaign?** I really enjoy all the capabilities that Adobe offers. **What do you dislike about Adobe Campaign?** I don't like how pricey Adobe can sometimes be. **Recommendations to others considering Adobe Campaign:** It is great **What problems is Adobe Campaign solving and how is that benefiting you?** I've been able to really personalize my business. ### 5. Love adobe products! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2017 **What do you like best about Adobe Campaign?** Just like all other adobe products, this one is awesome! Lots of detailed data. **What do you dislike about Adobe Campaign?** Could be a bit more user friendly! Sometimes It’s not easy to telling where things are located. **What problems is Adobe Campaign solving and how is that benefiting you?** Ability to view campaign data in a different view. ### 6. Adobe Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Affairs | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2017 **What do you like best about Adobe Campaign?** I love Adobe Campaign because it allows me to be creative and have fun with my work. **What do you dislike about Adobe Campaign?** I dislike that there are so many updates and if someone sends you something from a later version of the program, you can't open it in the earlier version of the program. **What problems is Adobe Campaign solving and how is that benefiting you?** I am solving creative outreach problems by using Adobe Campaign. The benefits of Adobe Campaign are that I am able to reach out to the community in a creative way. ### 7. Great! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2017 **What do you like best about Adobe Campaign?** Really helps me with my campaigns. Then again, I was coming at this from with zero experience so I have little to compare it to. **What do you dislike about Adobe Campaign?** Tough to learn. It took me a while to understand exactly how to use this system. **What problems is Adobe Campaign solving and how is that benefiting you?** Sending out sub-rights catalogues. ### 8. Overall, a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2018 **What do you like best about Adobe Campaign?** I like the flexibility Adobe Campaign provides, and its multiple integration possibilities, including Adobe Analytics. **What do you dislike about Adobe Campaign?** Adobe Campaign may require too much resources for maintenance and administration. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing automation ### 9. Best Marketing Tool Out THERE!! **Rating:** 5.0/5.0 stars **Reviewed by:** Abbey S. | President, Music, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2016 **What do you like best about Adobe Campaign?** Adobe Campaign is the best marketing tool for your business whether you are a huge enterprise, small business owner or Entrepreneur. I've been using it for many years and I couldn't imagine using another program to help market my business. I give it 5 stars and refer it to anyone looking to help market and promote their business of any size. It is so helpful to you and your business and will have you and your business in every way possible. You will be so happy with this product and what it can do to help your business. **What do you dislike about Adobe Campaign?** I think it could have more features and it could be a little easier to use. More user friendly in the sense that you can change the options quickly and accurately and understand the process of the program in and out. Also they should be more ad ons and ways you can learn more about your business and what is working and not working of your business. **Recommendations to others considering Adobe Campaign:** Make it a little more easy to use for the users **What problems is Adobe Campaign solving and how is that benefiting you?** We are trying to gain more eyes and ears on our business and the benefits of using Adobe Campaign is helping optimize our business to get our likeness to the masses. The benefits of using this program is you can utilize the assets of your business to help your business get out there to as many people as possible. You can find out what people are interested in and what works what doesn't work and use what is best for your company. ### 10. Need a little <3 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2017 **What do you like best about Adobe Campaign?** I like the fast loading reports, and agile creation of workflows. I like the folder structure, and even the possibility to change the folder icon, whether its for sub diving the whole operation in country, and sub extending up to a campaign level. **What do you dislike about Adobe Campaign?** It could use a title love on the design. I mean it´s totally functional, but the Interface, colors, font size, makes you feel in the 90´s again. **Recommendations to others considering Adobe Campaign:** It´s not the best looking nor the more intuitive, but it´s fully functional. **What problems is Adobe Campaign solving and how is that benefiting you?** We mainly used for Massive marketing campaigns for ecommerce in a MRO. As well as new branchs openings to only one group of the database based on its location. ### 11. Adobe review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Adobe Campaign?** Ads are revised and used through adobe campaign. Keeping track of ads **What do you dislike about Adobe Campaign?** Nothing I can say that I really dislike at this time **What problems is Adobe Campaign solving and how is that benefiting you?** Delivering campaigns across multiple platforms ### 12. Adobe **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2017 **What do you like best about Adobe Campaign?** I like that everyone needs adobe and that it works well with the adobe suite **What do you dislike about Adobe Campaign?** It's a little pricey and sometimes can be a little hard to teach others to use. **What problems is Adobe Campaign solving and how is that benefiting you?** Campaigns can be scheduled out and emails can be created. The marketing automation is what we really like. ### 13. Adobe Campaign Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Adobe Campaign?** I love Adobe campaign as it is a one stop shop for cross platform emails. **What do you dislike about Adobe Campaign?** I feel as if this was built for developers and not marketers. **What problems is Adobe Campaign solving and how is that benefiting you?** It has enhanced our email marketing to our clients ### 14. ease of use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Adobe Campaign?** The ease of use and the way in which the set up was installed. **What do you dislike about Adobe Campaign?** There isn't much to dislike. nice product. **What problems is Adobe Campaign solving and how is that benefiting you?** productive and campaigns with a high ROI ### 15. Worth a look **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2017 **What do you like best about Adobe Campaign?** Adobe campaign is a great way to organize and track campaigns. I have used this for about a year and would say it’s one of my top three that I’ve used. **What do you dislike about Adobe Campaign?** I’m getting more used to it but there was a big learning curve for me. **What problems is Adobe Campaign solving and how is that benefiting you?** I like being able to have the same campaigns across different platforms. ### 16. My Adobe Review **Rating:** 4.0/5.0 stars **Reviewed by:** Louie R. | Segment Producer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Adobe Campaign?** I enjoy the creative workflow this adobe campaign allows. Built by those in the industry who know what people want. **What do you dislike about Adobe Campaign?** Pricing and constant updates. Our company edits mostly with avid, so I wish there was better synergy between those two softwares. **What problems is Adobe Campaign solving and how is that benefiting you?** Mostly with After Effects and Adobe Illustrators. We're providing our clients with top end visuals and motion graphics to enhance the videos we produce/edit for them. ### 17. Easy to manage **Rating:** 4.5/5.0 stars **Reviewed by:** Gileana C. | Financial Counselor, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Adobe Campaign?** It was easy to learn to use, and manage. **What do you dislike about Adobe Campaign?** Uploading takes a while sometimes but none of the data gets lost. **What problems is Adobe Campaign solving and how is that benefiting you?** More promotion for companies. It allows a lot more exposure. ### 18. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Talia O. | Director of Social Justice and Engagement, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2017 **What do you like best about Adobe Campaign?** I love using Adobe it is very user friendly **What do you dislike about Adobe Campaign?** Sometimes it is hard to navigate all the extra things you can use, but the basics is very user friendly **What problems is Adobe Campaign solving and how is that benefiting you?** It really helps with our one to one messages ### 19. Really powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Adobe Campaign?** Sophisticated and customizable automated sequence workflows and strong email deliverability capabilities. Great integration with other Adobe products. **What do you dislike about Adobe Campaign?** Some users may need to train to learn how to use it. Others may already be tech savvy, and sometimes the analytics and reporting aren't accurate. **What problems is Adobe Campaign solving and how is that benefiting you?** Customizing and automating our sales and marketing processes by leading customers through the buyers journey and automatically nurturing these leads along the way. ### 20. Adobe is life. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2017 **What do you like best about Adobe Campaign?** As a photographer and blogger, I use many of the adobe products on a daily basis. They are incredibly complex tools, and make it possible for you to create whatever you have in mind. **What do you dislike about Adobe Campaign?** If the products were slightly more user friendly, it would be helpful, and I wouldn't have to waste as much time researching. **Recommendations to others considering Adobe Campaign:** None. **What problems is Adobe Campaign solving and how is that benefiting you?** Creative freedom and quality output. ### 21. Best Program for Programs **Rating:** 5.0/5.0 stars **Reviewed by:** Tonya C. | Data Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Adobe Campaign?** We love using adobe because it helps up bring all the documents we have to life. **What do you dislike about Adobe Campaign?** The only thing we do not care for with adobe is sometimes you cannot edit a document and file the information into the adobe docuement **What problems is Adobe Campaign solving and how is that benefiting you?** We are solving the communication problem by being able to get the information to the students electronically. ### 22. Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Adobe Campaign?** The ability of personalization as well as how the data is presented. Very clean and easy to read. **What do you dislike about Adobe Campaign?** Customer service could be more helpful. **What problems is Adobe Campaign solving and how is that benefiting you?** Able to use this for multi-step campaigns ### 23. A journalism student dream. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Adobe Campaign?** I love the ability to self-teach the products. **What do you dislike about Adobe Campaign?** I dislike the acceptability. I've very expensive. **What problems is Adobe Campaign solving and how is that benefiting you?** It's really been great for creating quality flyers and graphics for work. ### 24. Easy to use platform, but missing key features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Adobe Campaign?** Platform is intuitive and easy to use right from the get-go **What do you dislike about Adobe Campaign?** The platform lacks key features that can be found on The Trade Desk & DBM **What problems is Adobe Campaign solving and how is that benefiting you?** Launching campaigns for programmatic buys ### 25. Adobe Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Adobe Campaign?** I love all the Adobe products. They are up-to-date, have the latest cutting edge technology and the average user can use them. **What do you dislike about Adobe Campaign?** Currently, I do not have any dislikes for regarding the product. **What problems is Adobe Campaign solving and how is that benefiting you?** Email marketing and marketing automation. ### 26. overly confusing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Adobe Campaign?** granular analytics for our websites and email campaigns **What do you dislike about Adobe Campaign?** termonlogy and site flow sometimes it's hard to find what you're looking for due to the lack of intuitive design in the dashboard **What problems is Adobe Campaign solving and how is that benefiting you?** measuring conversion from our websites ### 27. Works flawlessly! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2017 **What do you like best about Adobe Campaign?** Adobe campaign is best for large institutions who are wanting to get in touch with their consumers. It is used by the marketing team as a campaign management tool for CRM activities, automated and ad hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers and this product makes it so easy. **What do you dislike about Adobe Campaign?** Adobe Campaign should be operationalized, architected and run by a central team. Proper user training and on boarding support is provided. This training can take some time but is definitely worth it so that your marketing team is using the product properly. I also hope that they remove the limitation of Windows-Only for running AC Client Console. **What problems is Adobe Campaign solving and how is that benefiting you?** Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports. The analytics are great with this product! ### 28. Great integration **Rating:** 5.0/5.0 stars **Reviewed by:** Sakena W. | Digital Content Manager, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2017 **What do you like best about Adobe Campaign?** It integrates well and is user-friendly. **What do you dislike about Adobe Campaign?** Cluttered interface (too many icons, menu bar) **What problems is Adobe Campaign solving and how is that benefiting you?** It helps market a number of university campaigns. ### 29. Adobe Campaign Experience **Rating:** 3.0/5.0 stars **Reviewed by:** Jusika M. | Account-Based Marketing Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Adobe Campaign?** This tool is highly flexible to meet different needs for different types of users & different types of businesses. It has many features and capabilities that, quite frankly, not every business will use. Neolane is the solution for those who are looking for a complete email and automation solution that's able to also integrate social and mobile. During the selection process, it's key to know your own objectives and what you want from your system and which features are the most important to your business. The application Integrates easily with CRM, has large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple. **What do you dislike about Adobe Campaign?** The analytic part is also useful and powerful as well but I still use other software to fill the gaps, it's not for everyone. Not everyone is using this platform. **Recommendations to others considering Adobe Campaign:** Remember that it's not for everyone if it doesn't fit your style or you find it difficult to use try to find another campaign program. **What problems is Adobe Campaign solving and how is that benefiting you?** Time-saving with the automated campaign ### 30. Adobe Campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Hallie J. | Social Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2017 **What do you like best about Adobe Campaign?** Being able to use multiple channels at once is helpful. Great management tool. **What do you dislike about Adobe Campaign?** A little user-unfriendly at first. Takes some time to get used to it. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing automation - it definitely keeps everything in order. Can potentially seem too automated though if you don't switch it up and keep things interesting. ### 31. Adobe Campaign Fairness **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Adobe Campaign?** I like that there is a comprehensive tool used to help consolidate campaign items and marketing materials. **What do you dislike about Adobe Campaign?** It is not easy to use, like many Adobe suite products. The user experience/interface is not pleasant. **Recommendations to others considering Adobe Campaign:** Make the ease of use better. **What problems is Adobe Campaign solving and how is that benefiting you?** Campaign management and tracking, specifically for email marketing and automated marketing. ### 32. Adobe Camp Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Adobe Campaign?** The UI has improved drastically, user friendly, and lots of options **What do you dislike about Adobe Campaign?** Interactions or connections with other adobe products l **What problems is Adobe Campaign solving and how is that benefiting you?** Record keeping analytics. ### 33. Adobe Campaign Must Use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2017 **What do you like best about Adobe Campaign?** Allows marketers like myself to calculate, measure, analyze and dissect marketing performances in a very comprehensive simple platform **What do you dislike about Adobe Campaign?** Though the platform is much simpler as a marketing all in one solution, the learning curve took longer than I wanted for my staff **What problems is Adobe Campaign solving and how is that benefiting you?** The overspecialization in measuring and analyzing data that wasn't measured or known about prior by my company ### 34. Adobe is UI Friednly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Adobe Campaign?** I Like Adobe because it's good quality product. **What do you dislike about Adobe Campaign?** Nothing so far i like all features about Adobe **What problems is Adobe Campaign solving and how is that benefiting you?** More robust software development ### 35. Adobe review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2017 **What do you like best about Adobe Campaign?** Adobe is reliable, quick, and easy to work with **What do you dislike about Adobe Campaign?** Adobe can have some glitches in the system **What problems is Adobe Campaign solving and how is that benefiting you?** I can organize my files and it really helps with time management ### 36. Great editing marketing software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2017 **What do you like best about Adobe Campaign?** Impressed with the software very easy to edit content and pages and share for marketing **What do you dislike about Adobe Campaign?** I don't dislike anything I like everything about it **What problems is Adobe Campaign solving and how is that benefiting you?** My favorite software for handling PDF documents. Easy to alter and modify the pages and content ### 37. Adobe Campaign offers the easiest campaign management out there **Rating:** 5.0/5.0 stars **Reviewed by:** Abigail B. | Program Coordinator, Institute for Computational Science and Materials Science and Engineering, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2017 **What do you like best about Adobe Campaign?** Adobe Campaign helped our Institute successfully manage our first email newsletter campaign -- I loved the cross platform management to convey the same content for all audiences. The built in analysis is also a huge plus. **What do you dislike about Adobe Campaign?** I honestly do not have any complaints about Adobe Campaign. **What problems is Adobe Campaign solving and how is that benefiting you?** Reaching multiple customer profiles easily, and analyzing our audience after a campaign is launched. ### 38. Awesome Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2017 **What do you like best about Adobe Campaign?** It's user friendly, easy to navigate, simple, but allows you to accomplish a lot. **What do you dislike about Adobe Campaign?** The updates are exhausting. It feels like very day it needs to be updated with something. I would much prefer one or two large updates every other month than once a week. **Recommendations to others considering Adobe Campaign:** Again, beware of constant updates. **What problems is Adobe Campaign solving and how is that benefiting you?** We're realizing that we can centralize a lot of projects into one program instead of trying to utilize many. ### 39. Robust system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Adobe Campaign?** Provides lots of functionality and features **What do you dislike about Adobe Campaign?** Requires significant configurations and tech support **What problems is Adobe Campaign solving and how is that benefiting you?** Need to send targetted emails ### 40. Helps create marketing tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Adobe Campaign?** Increase customer loyalty, user friendly **What do you dislike about Adobe Campaign?** Rigidity of interface. No mobile application **What problems is Adobe Campaign solving and how is that benefiting you?** Urgent need for mass email solutions. ### 41. Adobe Campaign for Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2017 **What do you like best about Adobe Campaign?** Overall, I really enjoy using Adobe Campaign for planning seasonal campaigns at the business I work at. We are in the food industry, so staying relevant is a must. The unique cross-platform aspect allowed us to strategically plan and reach our target audiences. **What do you dislike about Adobe Campaign?** I think the only thing I dislike is the subscription that is required. **Recommendations to others considering Adobe Campaign:** Try it! **What problems is Adobe Campaign solving and how is that benefiting you?** I work in marketing, so this has definitely helped streamline our efforts in making our business know to our community. ### 42. Good service **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Adobe Campaign?** easy to use and great cusomter service **What do you dislike about Adobe Campaign?** cost to much and the reps are mean but i like **What problems is Adobe Campaign solving and how is that benefiting you?** awarness and i am able to connect better with my customers ### 43. Nothing Tops Adobe! **Rating:** 5.0/5.0 stars **Reviewed by:** Lexi J. | Social Media / PR Coordinator, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2017 **What do you like best about Adobe Campaign?** I love everything to do with Adobe! Their programs are complex but also easy to use for small projects. **What do you dislike about Adobe Campaign?** I dislike the price. I think a price based on a certain number of programs should be implemented. **Recommendations to others considering Adobe Campaign:** I recommend watching a few tutorials before starting so you have a good understanding of the program. **What problems is Adobe Campaign solving and how is that benefiting you?** Helps me personalize and deliver campaigns across my online and offline channels and simplifies campaign management. ### 44. Adobe Campaign is a fantastic tool for online strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2017 **What do you like best about Adobe Campaign?** It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing. **What do you dislike about Adobe Campaign?** It's a little slow to load and crashes every now and then. **What problems is Adobe Campaign solving and how is that benefiting you?** It gives you the information that you need and helps you determine your next steps. ### 45. Recommended software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2017 **What do you like best about Adobe Campaign?** i think the graphics are part of the best things to it. **What do you dislike about Adobe Campaign?** sometimes it takes a while to load and there have been some technical issues. **Recommendations to others considering Adobe Campaign:** yes **What problems is Adobe Campaign solving and how is that benefiting you?** none currenlty ### 46. Adobe is great! **Rating:** 4.5/5.0 stars **Reviewed by:** Ana G. | Communications Coordinator, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Adobe Campaign?** The amount of options that are available are great to have on hand. **What do you dislike about Adobe Campaign?** The amount of time it takes to learn the software can be daunting at times. **What problems is Adobe Campaign solving and how is that benefiting you?** Designing and creating flyers, programs, invitations, media and marketing graphics. ### 47. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Alona B. | Talent Management, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2017 **What do you like best about Adobe Campaign?** How easy it is to use. It's is the best marketing tool for your business whether you are a huge enterprise, small business owner or Entrepreneur. I've used it for many years and I couldn't imagine using another program to help market my business. It is so helpful to you and your business . **What do you dislike about Adobe Campaign?** The learning curve is pretty involved for groups of people. It requires pretty involved group teaching to bring some up to speed on its abilities. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing. ### 48. Great bidding platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Adobe Campaign?** The AMO bid strategies, even for large accounts, is very accurate and continuously updated with new features and auto optimization **What do you dislike about Adobe Campaign?** Slower and lacks a user friendly interface for copy and bulk optimizations **What problems is Adobe Campaign solving and how is that benefiting you?** Proper budget allocation and ROI bidding ### 49. easy to use and integrated **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Adobe Campaign?** Adobe is easy to use and nicely integrated. **What do you dislike about Adobe Campaign?** they are very good at online, but it's not connected to the offline side. **What problems is Adobe Campaign solving and how is that benefiting you?** online data ### 50. Pretty simple **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2017 **What do you like best about Adobe Campaign?** I like the smooth interface and it is pretty self explanatory. If you are not able to figure out what you are needing to do, there is easy help access within. It is very simply structured and easy to use. **What do you dislike about Adobe Campaign?** Sometime it does crash but that may be certain computers and not the application itself. **What problems is Adobe Campaign solving and how is that benefiting you?** One on one email messages and reviewing customer profiles. ## Adobe Campaign Discussions - [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) - 1 comment, 1 upvote - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [View Adobe Campaign pricing details and edition comparison](https://www.g2.com/products/adobe-campaign/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+04%3A49%3A43+-0500&secure%5Bsession_id%5D=651e5af3-57b8-4c3e-b123-bfab91c6b946&secure%5Btoken%5D=00234604ec720e1a3cb7f3ddb04d346062b988993ca19dd077f630b098ab6e5d&format=llm_user) ## Adobe Campaign Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Campaign Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (611 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,206 reviews)