--- title: Adobe Campaign Reviews meta_title: 'Adobe Campaign Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 347 reviews by the users' company size, role or industry to find out how Adobe Campaign works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 347 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Adobe Campaign Reviews **Vendor:** Adobe **Category:** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 347 ## About Adobe Campaign Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. ## Adobe Campaign Pros & Cons **What users like:** - Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. (4 reviews) - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. (3 reviews) - Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. (3 reviews) - Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. (3 reviews) - Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. (2 reviews) - Users value the **automation capabilities** of Adobe Campaign, enabling swift campaign deployment and efficient batch processing. (2 reviews) - Comprehensive Tools (2 reviews) - Content Creation (2 reviews) - Users appreciate the **ease of deploying campaigns** and quickly testing emails with Adobe Campaign. (2 reviews) - Users value the **ease of A/B testing** in Adobe Campaign, allowing for quick and efficient email campaign deployment. (1 reviews) **What users dislike:** - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. (3 reviews) - Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. (3 reviews) - Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. (2 reviews) - Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. (2 reviews) - Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. (1 reviews) - Complex Usage (1 reviews) - Users face **dependency issues** with Adobe Campaign, relying heavily on the wider Adobe ecosystem for functionality. (1 reviews) - Users often struggle with the **complexity and steep learning curve** of Adobe Campaign, making it challenging to master. (1 reviews) - Difficult Setup (1 reviews) - Users report **email issues** due to a buggy interface, especially for Mac users requiring a VPN. (1 reviews) ## Adobe Campaign Reviews ### 1. Robust platform with a learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2018 **What do you like best about Adobe Campaign?** It's very powerful, with a high degree of customization possible. **What do you dislike about Adobe Campaign?** It can be a bit cumbersome at the same time - there's an incredible amount of complexity to the platform, which can make finding a particular feature, or dialing in a particular campaign, quite difficult. **What problems is Adobe Campaign solving and how is that benefiting you?** Our Email remarketing efforts were struggling a bit before. Via Adobe, we've been able to do a lot more with our remarketing. ### 2. Amazing functionality for the technically skilled **Rating:** 4.5/5.0 stars **Reviewed by:** Mihai F. | Manager Projects CRM, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Adobe Campaign?** The new client UI looks great. Workflow functionality can handle any journey you can imagine. Out of the box channels (email, SMS, Direct Mail) gives you short deployment timeline. Another great thing is the flexibility of data modelling. You can easily customize your customer/prospect database from the UI. **What do you dislike about Adobe Campaign?** The UI even with the new style it's not yet appealing enough to marketers. Functionality for tracking delivery and responses need a lot of customization to make relevant data available. Integration with other Adobe Marketing Cloud apps is not quite "native" yet. **Recommendations to others considering Adobe Campaign:** Make sure you get the right skilled people involved in the implementation and BAU. **What problems is Adobe Campaign solving and how is that benefiting you?** We are deploying large multi-step campaigns across email, SMS and Direct Mail channels. Since we started to use one tool for all channels we are able to attribute the campaign ROI in a more precise manner. Also, the experience of the customer has improved due to message consistency across channels. ### 3. Great marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Kali B. | Sales and Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Campaign?** I like how integrated this software is. There are so many different things you can do maximize your campaign and create custom content. **What do you dislike about Adobe Campaign?** Although there are a decent amount of templates, I still feel that it is slightly lacking in that department but I do believe they are working on it. **Recommendations to others considering Adobe Campaign:** I think this software is certainly one worth exploring! **What problems is Adobe Campaign solving and how is that benefiting you?** I am able to effectively communicate with my database and then track and analyze the success of these campaigns. ### 4. A system that SHOULD work well but doesn't **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Adobe Campaign?** The capability for deep segmentation and personalization. Additionally, once you understand the basics of how Adobe works, you can execute simple campaigns pretty easily. I also like visual format of how they display metrics. The data is presented in a way that is clean and easily digestable which is nice. **What do you dislike about Adobe Campaign?** The system is insanely buggy, customer service in the face of these bugs is horrible, and it is so fragile it crashes all the time. It is not at all user friendly, which is a shame because the system could be very powerful. The workflows error all the time and the error messages are not easily understandable, so it is hard to troubleshoot things on my own. Adobe customer support is horrible - there is very little training available online for new users, and the ticketing system is not very good for fast solutions. I wish there was a chat option or something of that nature for quicker turnarounds in getting the help that I need. **Recommendations to others considering Adobe Campaign:** If you need a super powerful system and have clean data, Adobe Campaign might be right for you. However, be aware that the system is NOT user friendly and you will dedicate a lot of time to educating users and troubleshooting problems, glitches and errors. **What problems is Adobe Campaign solving and how is that benefiting you?** We use Adobe Campaign for major batch campaigns and it is helpful for that. We are trying to become more sophisticated in our usage of the system, and hopefully will be able to solve more problems in the future. ### 5. Great database management tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Adobe Campaign?** Adobe campaign was crucial when working with a client with a medium sized customer datapool. Super useful for organizing segments for email campaigns **What do you dislike about Adobe Campaign?** Overall it was the perfect system for what we needed. I would say the only area for improvement would be response time for troubleshooting. Luckily we never had an issue near an email send **What problems is Adobe Campaign solving and how is that benefiting you?** Our client had their customer database already existing with adobe campaign so when they switched over to our firm we had to learn the system and integrate it with our processes. It’s a straightforward enough software that we were able to pick up and use pretty quickly ### 6. Everything you need in the Adobe Family **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Campaign?** I love all the adobe products. I like that you can seamlessly use them -- and this is no different, but you get even more with this. It is a great social marketing tool that allows you to get even closer to your client with ease. I loved how this program helps you design something that is great on all platforms, and looks so professional from the customer standpoint. **What do you dislike about Adobe Campaign?** Nothing. This is really a one-stop-shop. You can get everything you need, including a discount if you already use the adobe suite. **Recommendations to others considering Adobe Campaign:** If you want to get even closer to your customer and look great, I highly recommend using this. If you have Adobe for other things, this will just polish your marketing effort that much more. **What problems is Adobe Campaign solving and how is that benefiting you?** Unfortunately, now we have outsourced this to a local contractual company. They are great, as well, and cheaper. So I guess the price was the biggest problem. I can't talk about how much I like the Adobe Campaign and hope to switch back in the future. ### 7. Made using multiple platforms simple **Rating:** 3.5/5.0 stars **Reviewed by:** Bradley K. | Director of Operations - Strategic Initiatives, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Adobe Campaign?** The advanced analytics options that allow me to ensure our efforts are hitting their mark and how to modify in the event they are not. **What do you dislike about Adobe Campaign?** We had connectivity issues in the initial setup process in getting our various modes of communication to cooperate. **Recommendations to others considering Adobe Campaign:** Ensure you have proper administrative rights to all levels of communication to ensure seamless integration from the outset. **What problems is Adobe Campaign solving and how is that benefiting you?** Integrating our outreach across platforms and achieving consistency in our messaging. ### 8. Great Software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Adobe Campaign?** The Adobe Suite has a great selection of programs complement any type of design business. I enjoy begin able to subscribe to only the products I need. **What do you dislike about Adobe Campaign?** The programs are very powerful, but there is a significant leaning curve on how to use everything. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe Acrobat allow the correction and manipulation of PDFs the fly, which is a great benefit. ### 9. Great Program **Rating:** 5.0/5.0 stars **Reviewed by:** Preena P. | Account Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2017 **What do you like best about Adobe Campaign?** I really liked all of the features of Adobe. I like that there are so many features that you can use. Adobe is a great program to use for all people with different experience levels. i think that it is a very simple and easy program to navigate. **What do you dislike about Adobe Campaign?** I wish there was a tutorial for new users. I would really like to see a tutorial for new Abobe uses. i feel like since there are so many cool and different features that Abobe offers, it would be really nice to see a tutorial so users did not miss out on any useful or unique feature. **Recommendations to others considering Adobe Campaign:** I would recommend using Adobe Campaign. It's a really simple interface that users can create a lot of different programs in. **What problems is Adobe Campaign solving and how is that benefiting you?** We are using Adobe to help create marketing tools for our clients. ### 10. Hockey Use **Rating:** 4.0/5.0 stars **Reviewed by:** Erica S. | Marketing Intern, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2018 **What do you like best about Adobe Campaign?** The range of services provided to meet needs. **What do you dislike about Adobe Campaign?** The system is not easy to navigate or know which button is which **Recommendations to others considering Adobe Campaign:** It is a great service that is applicable to many firms. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing use for social media advertising ### 11. Great Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2018 **What do you like best about Adobe Campaign?** I love the ease of use with this product. Super easy to get around and manage apps. **What do you dislike about Adobe Campaign?** Not too much that I don't enjoy. Maybe the length it take to load each program. I have a brand new computer so it shouldn't be due to my electronic. **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing campaigns, photo editing, and poster/ event information ### 12. Love it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2018 **What do you like best about Adobe Campaign?** Im a photographer and i use photoshop and lightroom on a dauly basis! **What do you dislike about Adobe Campaign?** Sometimes lightroom will freeze up and kick me out. **Recommendations to others considering Adobe Campaign:** Get it! **What problems is Adobe Campaign solving and how is that benefiting you?** Its speed benefits my photo editing. It also keeps all my photos consistent. ### 13. Analyzation for Marketing Outcomes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2018 **What do you like best about Adobe Campaign?** I like that you are able to target customers individually and really market towards a certain type of consumer. **What do you dislike about Adobe Campaign?** The amount of information you can get out of one person is great, but also shocking, so as a consumer it is a bit daunting and intimidating how much companies get know you from your online interactions. **What problems is Adobe Campaign solving and how is that benefiting you?** I really can target customers to get them to purchase my product even when they have been on the edge before or may be on the fence. It is a really easy and streamlined way to improve your company's marketing strategies. ### 14. Adobe makes campaigns easy and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Adobe Campaign?** I like the ease of use of Adobe Campaign. Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also really like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective. I like that we can also easily send and track email campaigns to large lists. This Adobe product is a great asset to the rest of the adobe products. I would highly recommend Adobe Campaign for all your email campaign and analytical tracking needs. **What do you dislike about Adobe Campaign?** While the software overall is easy to use, some of the set-up menu's can be confusing. It can be challenging to find the right tools as every campaign program works differently and we have used many over the years. It can be challenging to learn this program at first, but like any program with time it gets much easier. Setting up the specific email with the tools takes time to learn, but is effective. **Recommendations to others considering Adobe Campaign:** We use Adobe products for most of our design and marketing and this is another great adobe tool to have and use. **What problems is Adobe Campaign solving and how is that benefiting you?** We are able to send better campaigns out to customers and dealers through Adobe Campaign. We can customize the campaigns to suit our specific needs. The benefits of using Adobe Campaign are that they have great analytic tracking systems. We can make more effective campaigns through analyzing the data, making our marketing plans more effective as a whole. ### 15. for large campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Adobe Campaign?** I like that you can analyze large amounts of customer data **What do you dislike about Adobe Campaign?** I don't like that it's not a quick simple setup, nor is it for simple campaign management. **What problems is Adobe Campaign solving and how is that benefiting you?** email template creation and HTML, very beneficial ### 16. Adobe Campaign- Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Adobe Campaign?** The interface is very user-friendly, and I love how helpful the software is. There's on time delivery, effective implementation of use cases, good support from Adobe, and there's a good relationship between vendor and systems integrator. **What do you dislike about Adobe Campaign?** The user interface can be difficult to grasp for marketers, it needs to include full integration for other Adobe marketing software and plenty of features need heavy customization for optimal performance. **Recommendations to others considering Adobe Campaign:** Adobe Campaign allows me to efficiently define audience targets, pull data from my data warehouse to make targeting definition and create lists for direct mail and/or create/deploy emails. I would recommend it! **What problems is Adobe Campaign solving and how is that benefiting you?** I've been able to solve a lot of problems I experience working in marketing. I've benefitted by reducing stress and increased efficiency of workflow within my sector. ### 17. Adobe Fun **Rating:** 4.0/5.0 stars **Reviewed by:** Christopher W. | Program Assistant, Building Safety, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Adobe Campaign?** I like how easy it is to correspond to people via messaging. Its reliable and my users always seem to get the responses fast and quick in order to give me a response back. Adobe has been a great product for me for many years and I will continue to buy their products. **What do you dislike about Adobe Campaign?** I dont like how much the product cost because of the free products out there. **What problems is Adobe Campaign solving and how is that benefiting you?** Emailing between interfaces. Very simplified. ### 18. Consistent with other adobe products **Rating:** 4.0/5.0 stars **Reviewed by:** Gina F. | Digital Marketing Intern, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Adobe Campaign?** This product is straight forward, good UX/UI. Easy to navigate if you experience with other Adobe products. **What do you dislike about Adobe Campaign?** Not sure this was necessary for my business. Wouldn't recommend for smaller businesses **What problems is Adobe Campaign solving and how is that benefiting you?** We used campaign to try and save time by automating - but I am happy with Mailchimp's automation system. ### 19. Unparralled to other software in the graphic space. **Rating:** 5.0/5.0 stars **Reviewed by:** Ron G. | Strategic Opportunity Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about Adobe Campaign?** The software is very user friendly and even beginners can pick it up quickly. Integrating marketing campaigns is made a breeze with this tool. **What do you dislike about Adobe Campaign?** If I was paying for this personally, the cost is something that I would have trouble with. But the value it brings to the table, is something you would have to weigh as well. **Recommendations to others considering Adobe Campaign:** Great tool for users of all different skill levels. **What problems is Adobe Campaign solving and how is that benefiting you?** Integrating marketing campaigns. Mainly personalizing cross-channel campaigns that way there is no confusion internally. ### 20. Useful Campaign Push tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Adobe Campaign?** I love that I can customize anything and create powerful campaigns absolutely anywhere for any type of reason or occasion. I love being able to view the cross-channel performance whenever I want and gauge it's success. **What do you dislike about Adobe Campaign?** It requires a little more knowledge of technical design and detail than most of me or my staff was used to and could be a little tough at sometimes. **Recommendations to others considering Adobe Campaign:** If you have slight issues with using tech software than make sure to be patient and don't expect this to be CRM replacement. **What problems is Adobe Campaign solving and how is that benefiting you?** The ease of marketing automation and better email campaigns was solved with Adobe and it really was a great tool to use in the office. ### 21. Adobe Campaign Gets the Job Done **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Adobe Campaign?** I have used adobe in previous job roles and have found it to be a great system that offers a lot. The cross-channel campaign management is some of the best I've used. It truly simplifies marketing automation. **What do you dislike about Adobe Campaign?** It was a bit pricey for the specific company I was working for (very small and did not need everything that it offered) **Recommendations to others considering Adobe Campaign:** I would say evaluate the size of your business and understand your specific needs. This program offers a lot but it may be too much for a smaller sized operation. **What problems is Adobe Campaign solving and how is that benefiting you?** Solved a lot of email marketing campaign issues that we previously had without any cross channel campaign management software previously to deal with. ### 22. Very Handy for critical documents. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2017 **What do you like best about Adobe Campaign?** I like the fact that Adobe Campaign is easy to work with. It is readily available to buy. I have used it at my workplace to make sure that some documents cannot be repeated/copied by other people. It was easy to send those documents through emails and interact with others without any problems. You can easily analyze what the customers in the company are receiving and sending. The reports are analyzed automatically by Adobe Campaign. **What do you dislike about Adobe Campaign?** I have to say that I don't dislike anything about it specifically, even overall I don't dislike anything. But if there is one thing that I can say is a little hard to deal with is, is to teach someone new at your company about how Adobe Campaign works. It contains a lot of information and so sometimes it can be hard for a newbie to understand how it really works. . **Recommendations to others considering Adobe Campaign:** none **What problems is Adobe Campaign solving and how is that benefiting you?** The major issue that is being solved by Adobe Campaign is the fact that it saves plenty of time. You don't have to analyze each subject individually, Adobe Campaign does that for you. It works fast and is very convenient. ### 23. Good and pro **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Adobe Campaign?** Easy friendly and very professional. Customer service is great too **What do you dislike about Adobe Campaign?** I like everything so I don't have something negative to say **What problems is Adobe Campaign solving and how is that benefiting you?** Online support ### 24. Email Marketing and Customer Interacting **Rating:** 4.0/5.0 stars **Reviewed by:** Victoria T. | Correctional Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Adobe Campaign?** Easily send out our messages to all of our clients. Semi easy to use templates and to customize to make your own. Can be used for marketing as well, but we mostly use it to interact with current customers. Easy to grow your contact list. Relatively easy to use if you are tech savvy. **What do you dislike about Adobe Campaign?** I have found other email marketing templates easier to use. Other than that, no complaints. **What problems is Adobe Campaign solving and how is that benefiting you?** Reaching a large audience ### 25. Necessary program -- sometimes overly complicated. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2018 **What do you like best about Adobe Campaign?** What I like best is the name and the branding...you know with Adobe you are getting uniform, accepted software. I know I will have great customer service and I know if something fails there will be a resolution. **What do you dislike about Adobe Campaign?** Adobe tends to over complicate some of the products unnecessarily. Obviously I will continue with the service, because of the branding, but I will utter nastiness under my breath while I cruise the internet trying to find sound solutions. **Recommendations to others considering Adobe Campaign:** Be patient. Once you figure it out you will feel like you have conquered the world. But patience is key. **What problems is Adobe Campaign solving and how is that benefiting you?** Creating concise, consistent campaigns across multiple channels. The best part? It works amongst all devices and browsers quite simply. ### 26. Adobe: Strong Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2017 **What do you like best about Adobe Campaign?** I truly like the editing skills that come with Adobe - you can turn any document into whatever is needed! It is very easy to use and you're able to make a very quick campaign that is very appealing to an audience (especially in the business world today). **What do you dislike about Adobe Campaign?** Nothing significantly that I don't like - the only benefit that would make it even better is if it was a more user friendly platform. There are many options and sometimes, hard to find. Having a search that would run through all options would be very very beneficial. **Recommendations to others considering Adobe Campaign:** The biggest recommendation to someone considering Adobe Campaign is that the more you research and truly learn the program, the more you will be able to get out of it - the higher your ROI is for your investment in Adobe. There are many things that Adobe makes easier for all parties, those need to be found. I highly recommend taking or having your team take a session on it to get to know the product at its best. **What problems is Adobe Campaign solving and how is that benefiting you?** We build everything through our Adobe. From proposals to simple brochures. We also are very driven to make power points and interactive PDF's through adobe. The business world today is very driven by eye appeal and any adobe program will be able to help generate what is needed to get the business done, just like it has for my current employer and former. ### 27. The Adobe Campaign Builder works seamlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Adobe Campaign?** I love Adobe Campaign in addition to my other software's used among several marketing clients because it's easy to import settings and platforms already created with other sister programs in the creative cloud suite. **What do you dislike about Adobe Campaign?** I have a feeling that anyone would dislike the constant emails flooding our inboxes about changes and updates. Even from a marketing guy, it's a little much. **Recommendations to others considering Adobe Campaign:** Pay attention to their suggestions. It's almost as if Adobe can read your mind to a degree. **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe Campaign allows me to address the clients web analytics which is what I really like about. In addition to the automation attributes. ### 28. The best PDF file reader **Rating:** 4.0/5.0 stars **Reviewed by:** Tigran S. | Financial Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Adobe Campaign?** Safety of all documents. I can make passwords to my documents and noone can change them ory copy them **What do you dislike about Adobe Campaign?** Sometimes I need finereader to change documents which were made with older versions **What problems is Adobe Campaign solving and how is that benefiting you?** I can make my price lists, my documents, which I want send to client ### 29. Lover of Adobe **Rating:** 4.0/5.0 stars **Reviewed by:** Meghan K. | Associate Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Adobe Campaign?** I am a huge fan of Adobe and love all of the features it offers and different softwares you can use. The advanced email delivery is the top of the top and ensures email deliver and allows to pass through spam. **What do you dislike about Adobe Campaign?** Learning how to use these softwares and features was a bit hard, but after a bit of time I understood it. **What problems is Adobe Campaign solving and how is that benefiting you?** I think increasing customer loyalty is important and making the software easy to learn would be helpful as well. ### 30. Pricey but intuitive marketing & data analytics tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Adobe Campaign?** The interface of Adobe Products and Adobe Campaign in general make it easy to pick up on the software for data analytics tools. **What do you dislike about Adobe Campaign?** I don’t like the monthly subscription route that Adobe makes you take, instead of the one-time fee they used to offer. **Recommendations to others considering Adobe Campaign:** If you aren’t bothered by the monthly subscription model, this will help you track your advertisements and emails efficiently. **What problems is Adobe Campaign solving and how is that benefiting you?** Tracking your marketing data is a breeze with Adobe Campaign. It makes it easy to see trends and patterns for your company and allows you to create better marketing plans. ### 31. Adobe Campaign Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Adobe Campaign?** The system really does a lot. There are many features that a lot of other businesses do not use. It is pretty easy to use and provides much storage . **What do you dislike about Adobe Campaign?** Nothing massive. There is sometimes too much. Sometimes less is more and I feel like it gives you so much to figure out and look at that you don't really need. **Recommendations to others considering Adobe Campaign:** Make sure you do the trial run first. You have to put the time into learning the system and figuring out what works the best for you. **What problems is Adobe Campaign solving and how is that benefiting you?** It saves so much time in the long run! It does the hard stuff for you. Being able to create campaigns to is a fantastic business tool as well. ### 32. Analytics Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about Adobe Campaign?** the ability to create journey, behavior-based campaigns **What do you dislike about Adobe Campaign?** I didn’t support campaigns using adobe campaign in prod but sounds like you need to manipulate the data before it feeding into campaign. **What problems is Adobe Campaign solving and how is that benefiting you?** Journey based campaigns that enables relevant content to be delivered to customers at the right time based on where they are in their purchase/brand engagement lifecycle. ### 33. Very Helpful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Adobe Campaign?** The biggest benefit is being able to track our customer's traffic patterns & have a greater understanding of how our new conceptualized categories are performing. Furthermore, what digital assets are driving the customer to the point of conversion. **What do you dislike about Adobe Campaign?** I just wish I knew more and how to best utilize the software. **What problems is Adobe Campaign solving and how is that benefiting you?** The biggest business problems we are solving is to understand which of our digital assets are compelling and driving our customers to engage with. This has been helpful to understand how our customer is searching and converting online. We've been able to take this data and create categories that help resonate with our customers. ### 34. Adobe Campaign Review **Rating:** 3.5/5.0 stars **Reviewed by:** Justin S. | Marketing Optimization Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Adobe Campaign?** The interface is appealing and the product is easy to pick up. **What do you dislike about Adobe Campaign?** The support from Adobe is lacking. Perhaps it would've been better with a larger contract. **What problems is Adobe Campaign solving and how is that benefiting you?** I think Adobe makes sense for all sizes of companies. Once you get past the training, you can really get the ball rolling as a user. ### 35. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Elias "Eli" A. | Student Development Specialist and Executive Director, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about Adobe Campaign?** The mutiple options and flexibility of items **What do you dislike about Adobe Campaign?** Some items are definitely not user friendly. **What problems is Adobe Campaign solving and how is that benefiting you?** Easier marketing skills ### 36. Easy to moitor campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Caressa O. | Assistant Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2017 **What do you like best about Adobe Campaign?** I like the fact that adobe campaign helps me to monitor my campaigns all in once place. its pretty easy to use and understand. The multilingual factor makes it very desirable. **What do you dislike about Adobe Campaign?** Sometimes when using the multilingual feature, things can get messed up. Cause context can be very different **Recommendations to others considering Adobe Campaign:** Use it. Its easy to use and meets very difficult standards. For us however it was not for us. We currently use mailchimp and are very happy with it. **What problems is Adobe Campaign solving and how is that benefiting you?** Less time designing campaigns and remembering to send them out. Benefits were that our campaigns were sent out on time. ### 37. Great **Rating:** 3.5/5.0 stars **Reviewed by:** Gustavo M. | Jefe de marketing de ventas, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2017 **What do you like best about Adobe Campaign?** Provide brief answers or links to where you can find detailed information in the Adobe Campaign documentation that creates an account with the same rights. **What do you dislike about Adobe Campaign?** However, users still can not implement the offers to make them Live; only people with administrator rights can do this. There is no way to recover the deleted folders and their contents. The exception can be if the contents within the folder are deliveries, in which case they will go to the deleted deliveries folder **Recommendations to others considering Adobe Campaign:** I like software, and I want to continue to do so **What problems is Adobe Campaign solving and how is that benefiting you?** Marketing Content Control ### 38. Ok - Not Good Though **Rating:** 2.0/5.0 stars **Reviewed by:** Zachary C. | Customer Service & On-Boarding Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 25, 2017 **What do you like best about Adobe Campaign?** Campaign was a decent tool when we used it.It was great to have the entire campaign originate and be stored in the Cloud. **What do you dislike about Adobe Campaign?** Extensive challenges with setup and training new folks in its use and how to pull results. VERY frustrating at times! **Recommendations to others considering Adobe Campaign:** VERY carefully compare your needs with what Campaign can provide. Also, consider double time in training new users. **What problems is Adobe Campaign solving and how is that benefiting you?** Integration of data from multiple campaigns easily compared. ### 39. Comprehensive Campaign Orchestration Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2017 **What do you like best about Adobe Campaign?** The over all campaign orchestration using Adobe Campaign is the best thing I like about this tool. The seamless integrations with the other Adobe Offerings in the Digital marketing space like AEM, Adobe Target and Adobe Analytics, just helps complete the entire story and create a tightly coupled digital eco-system along with the campaign attribution model **What do you dislike about Adobe Campaign?** The campaign flowchart creation process is not as intuitive as some of the other tools like IBM UNICA. **Recommendations to others considering Adobe Campaign:** Adobe Marketing Suite / Adobe Campaign is one of the market leaders in terms of quality of the product, functionality and cost. I strongly recommend Adobe Campaign for its ease to integrate with the other adobe products constituting the entire Digital Marketing Ecosystem **What problems is Adobe Campaign solving and how is that benefiting you?** As the SI, we implement Adobe Campaign for customers. We are implementing the campaign suite for a customer in order to automate the digital campaigns, track ROMI and using the feedback, optimize the campaigns ### 40. very slow **Rating:** 3.5/5.0 stars **Reviewed by:** Christine S. | Marketing Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Adobe Campaign?** great for gathering data for banners running on sites **What do you dislike about Adobe Campaign?** the system runs extremely slow more often than not **What problems is Adobe Campaign solving and how is that benefiting you?** gathering and comparing data from good to great campaigns ### 41. A Consistent Marketing Staple **Rating:** 5.0/5.0 stars **Reviewed by:** Amy G. | Marketing Assistant, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2017 **What do you like best about Adobe Campaign?** Consistency and it's compatibility with other applications **What do you dislike about Adobe Campaign?** Wish they had user friendly tips and more access to support **What problems is Adobe Campaign solving and how is that benefiting you?** Adobe helps create ad campaigns, as well as, internal and external documents ### 42. Adobe Campaign Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 23, 2015 **What do you like best about Adobe Campaign?** Adobe campaign gives me complete control over my marketing initiatives across email and direct mail channels **What do you dislike about Adobe Campaign?** The learning curve is quite steep & tool default error messaging tends to be somewhat cryptic . **Recommendations to others considering Adobe Campaign:** this tool is a great addition to the marketplace. Adobe Campaign addresses the much needed multi-channel marketing messaging that has been missing in the marketplace for a long time. **What problems is Adobe Campaign solving and how is that benefiting you?** Targeted marketing against large data. Adobe does a great job of selecting and segmenting on exsiting data. ### 43. Easy to use . **Rating:** 3.5/5.0 stars **Reviewed by:** Heather P. | Training Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Adobe Campaign?** Super easy to personalize it and someone is always avalible for one on one help **What do you dislike about Adobe Campaign?** Sometimes the server is a little slow. With all the processing going on **What problems is Adobe Campaign solving and how is that benefiting you?** We market organic skincare. Usuing this has helped us get he word out there effectively and efficently ### 44. Efficient and User Friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2018 **What do you like best about Adobe Campaign?** Adobe is the most efficient and user friendly system out there for reviewing, approving, and editing creative projects! **What do you dislike about Adobe Campaign?** Adobe does tend to crash somewhat often and unexpectedly on my Mac. **What problems is Adobe Campaign solving and how is that benefiting you?** Our team is easily able to review creative content using Adobe. ### 45. Love Adobe **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Adobe Campaign?** I like adobe because of illustrator and how easy it is to build things. **What do you dislike about Adobe Campaign?** I wish it was more user friendly not so complex. **What problems is Adobe Campaign solving and how is that benefiting you?** The ability to create marketing pieces in house. Allows faster response time to new product launches. ### 46. Adobe wins again **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2018 **What do you like best about Adobe Campaign?** As always, Adobe has great support and app integration. It’s a quality service you can count on. **What do you dislike about Adobe Campaign?** there’s not a lot I would change. Adobe knows what they’re doing. **What problems is Adobe Campaign solving and how is that benefiting you?** I like how easy it is to use the campaign tools with already created products from adobe. ### 47. Too Complicated **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** March 27, 2018 **What do you like best about Adobe Campaign?** I'm not a fan of this product. It's REALLY complicated and hard to learn. **What do you dislike about Adobe Campaign?** We are on version 6, but it looks old, it's complicated to use and there are no easy way to pull reports **Recommendations to others considering Adobe Campaign:** Consider an easier platform **What problems is Adobe Campaign solving and how is that benefiting you?** We use it to send out emails ### 48. Adobe Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Supermarkets | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2018 **What do you like best about Adobe Campaign?** The Adobe program helped us with our long scale marketing campaign. The tools are very useful when marketing to our audience. It helped us create a more efficient campaign. **What do you dislike about Adobe Campaign?** The program responded differently on a tablet. **Recommendations to others considering Adobe Campaign:** Read the instruction manual **What problems is Adobe Campaign solving and how is that benefiting you?** Content is customizable based on customer interactions and preferences. ### 49. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Gaby P. | Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Adobe Campaign?** Great designing capability that allows for you to work efficiently **What do you dislike about Adobe Campaign?** Nothing! It’s a great softwarethat I would highly recommend **What problems is Adobe Campaign solving and how is that benefiting you?** It allows us to effectively carry out our campaigns ### 50. Nothing else compares. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2018 **What do you like best about Adobe Campaign?** Adobe products set the standard for the industry. I am always amazed at how the products work together so seamlessly and do so much, but they never feel cluttered. **What do you dislike about Adobe Campaign?** I think it can be confusing to use at times. **What problems is Adobe Campaign solving and how is that benefiting you?** I use Adobe products for graphic design, video editing, web design, and more! It's so intuitive. ## Adobe Campaign Discussions - [Hardware & Software Requirements for Adobe Campaign?](https://www.g2.com/discussions/hardware-software-requirements-for-adobe-campaign) - 1 comment, 1 upvote - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [View Adobe Campaign pricing details and edition comparison](https://www.g2.com/products/adobe-campaign/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+20%3A02%3A13+-0500&secure%5Bsession_id%5D=9f9a38d9-8e58-4f43-aed7-6e0738978e93&secure%5Btoken%5D=d722228366f60412964cc0b8030faf16f8b4595ae8a87fcf7099830972650a83&format=llm_user) ## Adobe Campaign Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Platform Basics** - Dynamic Segmentation - Journey Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Adobe Campaign Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (611 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,205 reviews)