Adobe Analytics Pros and Cons

The Adobe Experience Cloud is something I like the most because it just brings everything together. By integrating marketing, analytics, and content management tools seamlessly, this makes it very effective and user-friendly. I love that it goes deep into customer habits so that I can create my own customized marketing campaigns. This is a game-changer in terms of real-time data analytics and automation functions which help me to make better decisions about my marketing efforts. Review collected by and hosted on G2.com.

These are the things I hate about Adobe Experience Cloud; it is too expensive and complicated. The numerous options can be confusing, particularly towards people who are not very conversant with technology. The learning curve is steep, and you will find that a lot of time and effort go into getting to grips with all the tools available here. Further, there is the issue of cost which might become a challenge especially for smaller businesses or start-ups operating on limited budgets. Investing in setup, training and other ongoing support work could quickly accumulate to tons of cash. On top of this, it would be nice if there existed more pocket-friendly pricing plans or scaled-down versions of these products meant for small ventures. Review collected by and hosted on G2.com.

It is very easy to intigrate and implement, it will trcak the accurate data when compared to other analytic platorms like google analytics etc. This one widely used analytic tool now a days. It will be very helpful optimising the Performance of the campaigns throuth its accurate data insights. Review collected by and hosted on G2.com.

In Adobe Analytics Due to attribution difference, meta data is not that much accurate when compared google ads data. Review collected by and hosted on G2.com.

Its simple and attractive user interface makes the analysis very easy and can easily be managed bh non-Tech teams and thus reduce the user dependency on IT experts. It also allow users to perform and create a live and custom dashboard which help them to gain deep insights and define data-driven strategies. Also, it allow users to communicate and work collaboratively on any project. Review collected by and hosted on G2.com.

It does not provide any platform to share feedback regarding functionality of Adobe Analytics which restricts them to optimise this product according to user review. Also, it does not provide adequate storage which restricts users to work on long-term project. Review collected by and hosted on G2.com.

The best thing about Adobe Analytics is it offers the real time insights to make business decisions quickly and it has some great feautures like user-friendly, more helpful tool for large enterprises who are seeking detailed actionable insights. Review collected by and hosted on G2.com.

Had some issues with the steep learning curve which can be a big challange to the new users. Review collected by and hosted on G2.com.

Adobe analytics has the best feature of Multichannel attribution which help to Marketer to take key descisions while managing multiple platforms. Review collected by and hosted on G2.com.

Complexity with the data reports, requires proactive management & cost. Review collected by and hosted on G2.com.

Indepth data points to get more insights Review collected by and hosted on G2.com.

Interface is my dislike. Should be easier to use Review collected by and hosted on G2.com.

Adobe Analytics is an effective and powerful tool for data analytics with tremendous features of getting data insights in several forms. Also addition to this its ability to provide a good dashboard to make it easy to understand the data and map it based on our own requirements is quite impressive. Apart from this, there is some learning curve but that gives ease of Integration to the developers. Review collected by and hosted on G2.com.

Adobe Analytics is a good analytics tool but comes with some down times in terms of costing. But I would say for the large-scale industry that really wants to gather their User information and wants to work towards User retention, in that case for them it is an investment. Review collected by and hosted on G2.com.

Best thing about Adobe Analytics is the real time data tracking which is very important for create correct visualisations and dashboards, we can import data from multiple data sources which makes it very convinient to create the ETL workflow. Review collected by and hosted on G2.com.

I think the price of the product is relatively high and also I would like to point out that its take relatively longer time when we connect it with other websites. Review collected by and hosted on G2.com.

The simplicity this platform provides me to understand user behaviors is paramount to the sucess I've seen in my role. Review collected by and hosted on G2.com.

Sometimes the data to process is rather manual, but still saves me a TON of time. Review collected by and hosted on G2.com.

*Adobe Analytics is valuable for businesses

*it provides in-depth insights into website and application performance.

*robust reporting analysis and optimization

* customizable dashboards,

It gives comprehensive data analytics , Users can access real-time data , marketing to specific audience , advance data visualisation . Review collected by and hosted on G2.com.

1. Expensive specialy for small businesses

2. Implementation is time consuming

3. Need a separate resource to handle

4. Complexity user interface

5. Data privacy concerns in different regions Review collected by and hosted on G2.com.