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Adobe Analytics Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Adobe Analytics Media

Adobe Analytics Demo - Analysis Workspace Training Tutorial
Analysis Workspace Training Tutorial
Adobe Analytics Demo - Attribution
Attribution
Adobe Analytics Demo - Segment Comparison
Segment Comparison
Adobe Analytics Demo - Anomaly Detection
Anomaly Detection
Adobe Analytics Demo - Alert Builder
Alert Builder
Adobe Analytics Overview Video
Play Adobe Analytics Video
Adobe Analytics Overview Video
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Adobe Analytics Reviews (1,152)

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Reviews

Adobe Analytics Reviews (1,152)

View 1 Video Reviews
4.2
1,152 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Adobe Analytics for its deep insights and customizable reporting, which enable detailed analysis of user behavior and effective decision-making. The platform's ability to handle large datasets and provide real-time data is highly valued, making it a powerful tool for businesses. However, many note a steep learning curve that can be challenging for new users.

Pros & Cons

Generated from real user reviews
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"AI-Enhanced Photography Insights with User-Friendly Setup"
What do you like best about Adobe Analytics?

I appreciate Adobe Analytics for its ability to provide insights into enhancing the effectiveness of pictures. This feature is incredibly valuable for my creative projects, as it helps in generating creative pictures using various tools. I also enjoy the AI-generated logos and AI-assisted enhancements which allow me to apply image technology effectively and recreate designs through prompts. It’s a testament to Adobe Analytics' innovative approach to integrating AI in boosting creativity and design. Furthermore, I find the platform to be highly adaptable and user-friendly, which simplifies the setup process and makes it accessible for my production team, who have also made the switch from Canvas Pro to Adobe Analytics because of these reasons. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Nope as of now Review collected by and hosted on G2.com.

AC
Instructional Designer
Enterprise (> 1000 emp.)
"Analyze and understand your customers' preferences and needs with Adobe Analytics features."
What do you like best about Adobe Analytics?

Adobe Analytics is a great system for analyzing the data and shopping preferences of your current and new customers, making it easier to collect digital data to develop better business strategies.

In addition, Adobe Analytics syncs effectively with your operating systems and work applications to ensure a professional and personalized experience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I have no negative comments about the digital features and resources of Adobe Analytics, I think it is a great digital work system. Review collected by and hosted on G2.com.

JF
Senior Design Engineer
Mid-Market (51-1000 emp.)
"Transforms Complex Data into Actionable Insights."
What do you like best about Adobe Analytics?

Adobe Analytics is a powerful advanced digital analytics tool that helps us understand user behavior on our digital platforms. Its main focus is to transform complex data into actionable information to optimize strategies. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Its interface and complex functions may require extensive training before achieving the desired results, so it is necessary to spend extra time learning how to use it. Review collected by and hosted on G2.com.

Nevil Y.
NY
I'm a one man band
Small-Business (50 or fewer emp.)
"Very Extensive, But Takes Time to Understand"
What do you like best about Adobe Analytics?

Helps with gaining data on our customer jouneys so we can increase the effiencey of our application. Allowing us for a greater user experience through out the application. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Adobe Analytics has lots of brilliant features which is of course is great but can take time to effectively use. It takes time to understand all the features Review collected by and hosted on G2.com.

RW
Design Engineer Director
Enterprise (> 1000 emp.)
"Real review for web analytics."
What do you like best about Adobe Analytics?

This software is the best I have tried for analyzing the web. It provides valuable data and analysis for understanding how visitors interact and behave on a website. This system offers multiple data sources for traffic. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Although Adobe Analytics offers several integrations, some features may require additional development to integrate with existing platforms, this may be a disadvantage for some users. Review collected by and hosted on G2.com.

Ahmed E.
AE
Founder
Small-Business (50 or fewer emp.)
"Deep Digital Interaction Insights with Flexible Reporting and Predictive Clarity"
What do you like best about Adobe Analytics?

Understand what’s really happening in every digital customer interaction. With deep analysis, flexible reporting, and smart predictive insights, you get the clarity you need to create better, more meaningful experiences for your customers. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

There's room for improvement with every company but I feel like this product is just fantastic and doesn't have anything negative that I would commend on. Review collected by and hosted on G2.com.

JS
Senior Engineer
Small-Business (50 or fewer emp.)
"Adobe Analytics review"
What do you like best about Adobe Analytics?

Adobe analytics is a powerful website analysis tool that provides a wealth of valuable information about visitors and their online behavior. Its interface is easy to use, and its advanced features allow you to perform detailed analyses to better understand the audience. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

It is complex to implement, and configuring Adobe Analytics can be complicated and requires specialized knowledge in data analysis, and the cost is limited for the small companies. Review collected by and hosted on G2.com.

Sidra C.
SC
Freelance Data Analyst
Small-Business (50 or fewer emp.)
"Powerful Analytics and Deep Segmentation for Enterprise Insights"
What do you like best about Adobe Analytics?

like the depth of data and strong segmentation features. It helps me understand user behavior in detail and learn how enterprise teams use analytics for decision-making. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

One challenge I’ve noticed with Adobe Analytics is that its interface and reporting setup can be complex for new users, which sometimes makes it harder to quickly extract insights. However, once you’re familiar with its structure and features, it’s very powerful for tracking and understanding user behavior. Review collected by and hosted on G2.com.

AP
Mid-Market (51-1000 emp.)
"User-Friendly Interface, Slow Performance"
What do you like best about Adobe Analytics?

I infrequently use Adobe Analytics to analyze data across different marketing channels, and I like its interface and how user-friendly it is. It allows me to segment data in a way that lets me make informed strategic decisions. I like the drag and drop and self-service options. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Sometimes it can be quite slow running, but that could just be my Wi-Fi. Review collected by and hosted on G2.com.

"Reliable Data Source with Consistent API Connections"
What do you like best about Adobe Analytics?

I appreciate Adobe Analytics for providing a consistent API connection and well-ingested data column names. As an analytics engineer with time-sensitive runs, it's crucial for the API to push data every 15 minutes, and so far, Adobe Analytics has not experienced any outages. I also find that the initial setup wasn't too much effort. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Sometimes it is difficult to make proper bundle SKUs. Review collected by and hosted on G2.com.

Questions about Adobe Analytics? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Adarsh J.
AJ
Adarsh Jayan
Last activity over 3 years ago

How I do?

Rob R.
RR
Rob Robinson
Last activity about 2 years ago

What Software Reports Google Shopping Search Term Attribution?

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

16 months

Average Discount

10%

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Adobe Analytics Features
Sessions - Digital Analytics
Engagement
Entry and Exit Pages
Real-Time Reporting
Trending
Retroactive Reporting
User Data
Campaign Tracking
Performance and Reliability
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Adobe Analytics