Adobe Analytics Reviews & Product Details

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. Features: - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience. - Integrate and share insights, segments, and outputs from your data across other business applications.

Product Website

Seller

Adobe

Discussions

Adobe Analytics Community

Languages Supported

Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)

Overview by

Clay Warren

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Adobe Analytics Media

Analysis Workspace Training Tutorial

Attribution

Segment Comparison

Anomaly Detection

Alert Builder

Adobe Analytics Overview Video

Official Downloads

(1)

edit

Understanding the streaming subscriber journey

G2 reviews are authentic and verified.

Here's how.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/26/2017

"Difficult Integration"

3.5/5

What do you like best about Adobe Analytics?

Robust analytics reporting, and the API is powerful. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Sharing segments for targeting purposes across Adobe products is difficult. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Analytics:

Implementation can be time consuming and expensive, and Adobe support can be subpar, but you'll get a powerful product once it's up and running. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

Web analytics for site optimization and reporting. It's helped us respond to customer behaviors sooner. Review collected by and hosted on G2.com.

Andy R.

Product Manager

Religious Institutions

Enterprise (> 1000 emp.)

9/13/2017

"Great Information, but Poor Performance"

3.5/5

What do you like best about Adobe Analytics?

I love the flexibility of Adobe Analytics, and the opportunity to customize reports. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

Performance! Some pages take so long to load! Review collected by and hosted on G2.com.

Verified User in Religious Institutions

Enterprise (> 1000 emp.)

9/5/2017

"Great Tool"

4.5/5

What do you like best about Adobe Analytics?

I like how this product helps us understand how customers utilize our site. It allows us to make actionable decisions based on data and not instinct alone. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

This program has a lot of ins and outs and is overwhelming to learn at first. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Analytics:

Make sure there is someone in your organization who really understands how to use this program. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

This tool helps us understand how our customers use our site and where they frequent. It helps us make actionable decisions. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

9/15/2017

"Powerful but Beastly"

3.5/5

What do you like best about Adobe Analytics?

You can do and find absolutely anything. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The interface is not user friendly and you have to know how to find what you're looking for otherwise it takes you forever to figure out how to access what you know is there. Review collected by and hosted on G2.com.

Verified User in Newspapers

Mid-Market (51-1000 emp.)

1/10/2018

"A must for a data hero"

5/5

What do you like best about Adobe Analytics?

I like the new workspace to create reports in various file formats using my custom metrics to share with decision makers. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The tendency for the Excel add in to generate corrupted data when an Excel connected to Omniture data is used continuously. Review collected by and hosted on G2.com.

Herb R.

Production Support Lead

Automotive

Enterprise (> 1000 emp.)

10/5/2017

"Mobile App Analytics via Omniture"

3.5/5

What do you like best about Adobe Analytics?

The ability to setup several reports against a dashboard and view them upon login Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

The menu structure can be confusing and requires a lot of time to find specifically what you need to track a metric Review collected by and hosted on G2.com.

Verified User in Sports

Enterprise (> 1000 emp.)

10/25/2017

"Great site for traffic data"

4/5

What do you like best about Adobe Analytics?

Traffic data along with reports on next page flow, site entries/exits Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

If I need to update a date range along with other factors, I can only change one filter/field at a time. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Analytics:

There's a ton of potential reports available so just make sure you have a good sense of what your end goal is otherwise you can get lost. Review collected by and hosted on G2.com.

What problems is Adobe Analytics solving and how is that benefiting you?

We use this mostly for traffic/page view data along with page flow to learn visitor behavior. This helps us determine how well certain promotions are performing on certain pages. Review collected by and hosted on G2.com.

Prashanth A.

Lead Data Analyst

Internet

Enterprise (> 1000 emp.)

10/6/2017

"Easy of access"

5/5

What do you like best about Adobe Analytics?

Information availability , UI and data management Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I dont like few things which i dont no how to explain Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Enterprise (> 1000 emp.)

12/13/2017

"It gets the job done"

3.5/5

What do you like best about Adobe Analytics?

I like how user friendly it is with other adobe formats. It is nice how I can utilize all the adobe platforms within the program. Review collected by and hosted on G2.com.

What do you dislike about Adobe Analytics?

I feel like I constantly get updates that need to be added or things change and I cannot find where things are. Review collected by and hosted on G2.com.