It is very practical and intuitive for creating campaigns. We are a small company (less than 20 employees), but we have over 6,000 contacts that receive our newsletters. We don't have anyone specialized in marketing (our newsletters are legal updates), so we really appreciate that it is user friendly. Review collected by and hosted on G2.com.

Sometimes it is assumed that only marketing experts use this tool or that that all companies have a big IT department. Review collected by and hosted on G2.com.

ActiveCampaign is comprehensive but user-friendly. I don't use it as much as I should but there are always supporting resources to help me with what I want to do. It grows with your business, so I'm happy I'll never have to look at switching platforms . Review collected by and hosted on G2.com.

The pricing can be a bit high for smaller businesses. Review collected by and hosted on G2.com.

It is easy to use and makes managing email campaigns feel straightforward.

I like how reliable it is, especially when sending automated emails and follow-up sequences.

The automation features are really useful and save a lot of time.

It helps keep contacts organised, so it’s easier to send the right message to the right people.

The reporting and tracking tools are clear, which makes it simple to see what’s working Review collected by and hosted on G2.com.

The contact limits can feel restrictive unless you upgrade to a more expensive plan.

It would be useful to have more flexibility with the number of contacts included.

Some features become costly once your list starts to grow.

The pricing can rise quite quickly as you add more contacts. Review collected by and hosted on G2.com.

Robust functionality - great automations, sequences, etc. Review collected by and hosted on G2.com.

I was an ActiveCampaign user for 8 years, from 2017-2025. It was fantastic - the functionality was very robust - the most robust I've ever seen. To the point where I started relying on email marketing as the main revenue driver for my business.

So why am I giving it a 1-start review?

Because in late 2025, my account was shut down for no reason, and without warning. When I tried to log into my account, I just got an error message. I had to reach out to support to find out what happened.

At first, I thought it was an ActiveCampaign-wide problem. I waited a day, and tried again. No luck. I waited 2 days and tried again. Still no luck. After 3 days, I started to panic, and emailed customer support. It wasn't an ActiveCampaign problem. It was just my account.

When I emailed customer support, they said they're looking into it. When I asked for a deadline, they didn't commit to anything. They usually get back to me quickly, but another couple of days had passed by, I've already lost a lot of money because of this outage, and still no luck.

By this point, I started looking into other email marketing providers. By the time they got back to me, I already created an account at a different email marketing provider.

When they got back to me, they told me that they're taking so long because it's the holiday season. First of all, bad excuse. The number of days off during the holidays are two: Christmas and New Years.

Second of all, a lot of businesses (their customers) make the most sales during the holidays. This is not the time to work less hard on their end.

Another couple of days had passed by (I had already started using the other email marketing software), and they told me that it was a mistake on their end that my account was shut down automatically. They reinstated my account, but by then it was too late.

This was extremely poorly handled. If my account was shut down, I should have immediately received an email, explaining the situation, and something is being done about it. They should have also been a lot less casual about it.

For a business that relies heavily on email marketing, a mistaken shut down should have been top priority.

After everything was resolved, as a gesture, ActiveCampaign refunded me for one month of usage. Nice gesture, but I lost a lot more money than that, and I spent a lot more money than that on migrating everything from ActiveCampaign to the new email marketing software. Too bad that such a useful, robust, functional software treated a long-term customer like this, and messed up royally. Review collected by and hosted on G2.com.

I've been using ActiveCampaign for my nutritional consulting business for 5 years now, and it's played a critical role in my ability to turn prospects into clients and ability to serve clients once enrolled in my program. It has the features and reliability that I need to be able to set-and-forget automations, and its user-friendly interface means that I can usually figure out new functions with little effort. Review collected by and hosted on G2.com.

I only use the more basic features of AC and have a small list, so I find the price point a bit high for my needs and extent of usage of the platform. The last price increase was quite a large jump for a small business like mine that needs to keep expenses down to stay operational. Review collected by and hosted on G2.com.

ActiveCampaign is an all-in-one ecosystem that has allowed us to effectively manage lead data, customise email marketing and potential clients in our pipeline. The extensive automation triggers and custom fields are easy to use and do a good job. We also love how we don't have to use 3rd party integration tools for Meta ads, which now saves us extra costs Review collected by and hosted on G2.com.

It would be helpful if ActiveCampaign had accessibility to a 30min zoom call with a specialist for general support like what was previously offered when we first signed up Review collected by and hosted on G2.com.

It's an easy platform to use, very helpful from our side to contact leads and give them added value.

We integrate ActiveCampaing with Kommo as a CRM platform.

It's a really easy platform to use. Review collected by and hosted on G2.com.

Maybe the payment hehehe, but we really understand that this kind of platforms need sustaintability.

We get really good support online when needed Review collected by and hosted on G2.com.

Time savings and intuitiveness is making me and my team more productive. Its ease of implementation and its integrations are extremely intuitive. The on boarding process with their customer support team has been awesome. So much so, me and my team find us frequently using Active Campaign for workflows we did not know we needed. Review collected by and hosted on G2.com.

That I don't have enough time to learn everything it can do. Review collected by and hosted on G2.com.

It does what I want and need it to do. Once you understand how to set things up, it is great. However, there is a learning curve like all good autoresponders. Review collected by and hosted on G2.com.

Sometimes it isn't as intuituve as I would like and finding the email templates I created is a bit difficult. I need to remember where they are! Review collected by and hosted on G2.com.

Active Campaign's automations and templates make it easy to keep in touch with my customers, sharing helpful information and offers with them. I like that I can easily segment customers as well, so that they are only seeing topics relevant to them. Review collected by and hosted on G2.com.

Active Campaign costs more than some competitors, however, I feel that their features are worth it. Review collected by and hosted on G2.com.