NS
Nathanael S.
Creative Director
Mid-Market (51-1000 emp.)
"User-Friendly Interface That Stands Out"
4/5
What do you like best about ActiveCampaign?

The design interface is much more user friendly than other interfaces. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Our usage of ActiveCampaign began through a third party partner consultant. That made getting support from ActiveCampaign difficult at times than if we had originated the relationship with them. Review collected by and hosted on G2.com.

Himraj M.
HM
Himraj M.
Chief System Architect
Small-Business (50 or fewer emp.)
"Keeps Work Aligned and Runs Smoothly, Though There’s Room to Improve"
3.5/5
What do you like best about ActiveCampaign?

I love the visual workflow builder. It lets me map out complex, event-driven logic to automate personalized customer journeys at scale. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The pricing scales aggressively by contact count, which penalizes database growth. Also, the native reporting tools lack the advanced analytics needed for deep workflow optimization. Review collected by and hosted on G2.com.

Matthew M.
MM
Matthew M.
CEO
Small-Business (50 or fewer emp.)
"Easy Patient Follow-Ups, but Emails Sometimes Land in Junk"
3.5/5
What do you like best about ActiveCampaign?

Easy to use. My assistant is able to keep in touch with patients with minimal work. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

There seems to be some difficulty with emails going to junk mail. Not easy to get through that. Review collected by and hosted on G2.com.

Kristina T.
KT
Kristina T.
Marketing Manager
Mid-Market (51-1000 emp.)
"An awesome tool for a reasonable price"
5/5
What do you like best about ActiveCampaign?

ActiveCampaign helps us keep our lists segmented so that we make sure we send the right communications to the right clients. The platform is super easy to use and their customer service has been extremely valuable when we needed it. I would highly recommend their product - and do so often! Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I wish the mobile version of emails was editable so that we could customize rather than it automatically pulling from the desktop version. Sometimes photos are in odd places or text looks a bit wonky. Review collected by and hosted on G2.com.

NK
nirmal k.
Project engineer
Information Technology and Services
Mid-Market (51-1000 emp.)
"Smart automation that brings clarity and consistency to every communication flow."
4.5/5
What do you like best about ActiveCampaign?

ActiveCampaign brings me clarity to communication workflows. It automates my follow-ups and keeps messaging consistent which is a major time saver. I really value the automation builder, it feels intuitive almost like mapping out a project process flow. Once i set up a sequence, i know the system will take care of routine touchpoints so i can focus on higher value technical tasks. The UI is very clean, the templates are easy to follow and adapt and i never feel left alone with the tool to get something basic done. It makes a noticeable difference in keeping projects moving smoothly. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

there is nothing to dislike about activecampaign, all good stuff in my experience. Review collected by and hosted on G2.com.

Brett M.
BM
Brett M.
Business Owner
Small-Business (50 or fewer emp.)
"Easy-to-Use Email Tool with Predictive Send and Smart AI Suggestions"
4/5
What do you like best about ActiveCampaign?

They are easy to use and offer many tools and insights to improve the quality of your emails. I like predictive send when they send emails based on the best time for each recipient, increasing open rate. Have recently started using their AI software that gives me suggestions based on performance of recent campaigns. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

The only complaint is that I've found it to be expensive and difficult to downgrade my plan, but to be fair I also don't use all the tools it offers and have not compared price and value with other similar services. Review collected by and hosted on G2.com.

Kristen R.
KR
Kristen R.
Digital Director
Small-Business (50 or fewer emp.)
"Easy to Use - Marketing Automation & Email Marketing"
4/5
What do you like best about ActiveCampaign?

The entire system is very WYSIWYG and easy to use. We've been using them for 7+ years and are overall still happy with using them as our email marketing platform. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

Since adding their AI functions, it seems like many other functions are breaking or not working properly - small things like the image library, auto save, etc. Review collected by and hosted on G2.com.

TL
Thomas L.
Operations Manager
Mid-Market (51-1000 emp.)
"My ideal Analytics and Automation Platform with end to end visibility that improves decision making"
4.5/5
What do you like best about ActiveCampaign?

I like Activecampaign that it brings together automation, CRM functionality and customer communication in one single platform. The basic reporting tools are very surprisingly robust. I can quickly pull pre-built dashboards to see leads by source, campaign or month and the email and landing page performance reports give my team immediate insight into what's resonating and what's not. The ROI analytics are a big highlight. I can finally compare marketing investments across channels in a meaningful way, linking spend to actual leads, opportunities and revenue. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

I haven't run into any blockers that impact my day to day work. It has been a strong fit for my team and my workflows. Review collected by and hosted on G2.com.

Teun v.
TV
Teun v.
CEO
Small-Business (50 or fewer emp.)
"Easy-to-Set-Up Automation Workflows That Deliver"
5/5
What do you like best about ActiveCampaign?

The automation workflow. It is really easy to use and set up. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

It is a bit overwhelming at first, and therefore it makes it difficult to navigate if an new update to the layout happens, Review collected by and hosted on G2.com.

Verified User in Outsourcing/Offshoring
AO
Verified User in Outsourcing/Offshoring
Small-Business (50 or fewer emp.)
"Solid platform for email campaigns and lead generation."
4/5
What do you like best about ActiveCampaign?

What I like most about ActiveCampaign is the automation capability and how easy it is to manage customer communication in one place. The email workflows, segmentation features, and CRM integration help streamline follow ups and improve engagement with leads and clients.

The platform is flexible enough for growing businesses and saves a lot of manual work through automation. I also found the dashboard clean and relatively easy to navigate after spending some time with it. Overall, it has been useful for improving marketing efficiency and organizing customer interactions more effectively. Review collected by and hosted on G2.com.

What do you dislike about ActiveCampaign?

One thing I dislike about ActiveCampaign is that some advanced automation and CRM features can feel slightly overwhelming at the beginning, especially for new users without prior experience in marketing automation tools.

The platform has a lot of functionality, which is great in the long run, but the initial setup and learning process can take some time. I also feel that certain integrations and reporting sections could be made more intuitive and easier to configure. Review collected by and hosted on G2.com.