# Top 10 ActiveCampaign Alternatives & Competitors **Average Rating:** 4.4/5 **Total Number of Reviews:** 14,702 Research alternative solutions to ActiveCampaign on G2, with real user reviews on competing tools. Marketing Automation Software is a widely used technology, and many people are seeking user friendly, powerful software solutions with online behavior tracking, social listening, and event / webinar marketing. Other important factors to consider when researching alternatives to ActiveCampaign include email marketing and marketing campaigns. The best overall ActiveCampaign alternative is Klaviyo. Other similar apps like ActiveCampaign are Brevo Marketing Platform, HubSpot Marketing Hub, Constant Contact Advanced Automation, and Agentforce Marketing (formerly Salesforce Marketing Cloud). ActiveCampaign alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [Email Marketing Software](https://www.g2.com/categories/email-marketing) or [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents). ## Best Paid & Free Alternatives to ActiveCampaign - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Freshsales](https://www.g2.com/products/freshsales/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Braze](https://www.g2.com/products/braze/reviews) ## Top 10 Alternatives to ActiveCampaign Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how ActiveCampaign stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, E-Learning, and Information Technology and Services, and find the best product for your business. ### 1. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,355 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to ActiveCampaign, Klaviyo is: - More expensive - Easier to admin - Easier to set up Categories in common with ActiveCampaign: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder) **Compare:** [ActiveCampaign vs Klaviyo](https://www.g2.com/compare/activecampaign-vs-klaviyo) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-klaviyo) - [Klaviyo vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Klaviyo vs Freshsales](https://www.g2.com/compare/freshsales-vs-klaviyo) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Klaviyo vs Ontraport](https://www.g2.com/compare/klaviyo-vs-ontraport) - [Klaviyo vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo) ### 2. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) By Brevo **Average Rating:** 4.5/5 **Total Reviews:** 2,573 Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Reviewers say compared to ActiveCampaign, Brevo Marketing Platform is: - More usable - Easier to set up - Easier to admin Categories in common with ActiveCampaign: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [CRM](https://www.g2.com/categories/crm), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder) **Compare:** [ActiveCampaign vs Brevo Marketing Platform](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform) **Compare Brevo Marketing Platform with other alternatives:** - [Brevo Marketing Platform vs Klaviyo](https://www.g2.com/compare/brevo-marketing-platform-vs-klaviyo) - [Brevo Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/brevo-marketing-platform-vs-hubspot-marketing-hub) - [Brevo Marketing Platform vs Constant Contact Advanced Automation](https://www.g2.com/compare/brevo-marketing-platform-vs-constant-contact-advanced-automation) - [Brevo Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Freshsales](https://www.g2.com/compare/brevo-marketing-platform-vs-freshsales) - [Brevo Marketing Platform vs Dotdigital](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) - [Brevo Marketing Platform vs Ontraport](https://www.g2.com/compare/brevo-marketing-platform-vs-ontraport) - [Brevo Marketing Platform vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Brevo Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-brevo-marketing-platform) ### 3. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,818 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to ActiveCampaign, HubSpot Marketing Hub is: - Slower to reach roi - More expensive - More usable Categories in common with ActiveCampaign: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Pop-Up Builder](https://www.g2.com/categories/pop-up-builder), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders) **Compare:** [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [HubSpot Marketing Hub vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Freshsales](https://www.g2.com/compare/freshsales-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Ontraport](https://www.g2.com/compare/hubspot-marketing-hub-vs-ontraport) - [HubSpot Marketing Hub vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) ### 4. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) By Constant Contact **Average Rating:** 4.4/5 **Total Reviews:** 960 Constant Contact Advanced Automation is a unified sales and marketing platform designed to help businesses get more leads, close faster, and deliver results. Reviewers say compared to ActiveCampaign, Constant Contact Advanced Automation is: - Better at support - Easier to do business with - Easier to admin Categories in common with ActiveCampaign: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [CRM](https://www.g2.com/categories/crm), [Email Template Builder](https://www.g2.com/categories/email-template-builder), [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders) **Compare:** [ActiveCampaign vs Constant Contact Advanced Automation](https://www.g2.com/compare/activecampaign-vs-constant-contact-advanced-automation) **Compare Constant Contact Advanced Automation with other alternatives:** - [Constant Contact Advanced Automation vs Klaviyo](https://www.g2.com/compare/constant-contact-advanced-automation-vs-klaviyo) - [Constant Contact Advanced Automation vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs HubSpot Marketing Hub](https://www.g2.com/compare/constant-contact-advanced-automation-vs-hubspot-marketing-hub) - [Constant Contact Advanced Automation vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation) - [Constant Contact Advanced Automation vs Freshsales](https://www.g2.com/compare/constant-contact-advanced-automation-vs-freshsales) - [Constant Contact Advanced Automation vs Dotdigital](https://www.g2.com/compare/constant-contact-advanced-automation-vs-dotdigital) - [Constant Contact Advanced Automation vs Ontraport](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ontraport) - [Constant Contact Advanced Automation vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/constant-contact-advanced-automation-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Constant Contact Advanced Automation vs Braze](https://www.g2.com/compare/braze-vs-constant-contact-advanced-automation) ### 5. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,627 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Reviewers say compared to ActiveCampaign, Agentforce Marketing (formerly Salesforce Marketing Cloud) is: - Slower to reach roi - More expensive Categories in common with ActiveCampaign: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Conversational Marketing](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders) **Compare:** [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Klaviyo](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-klaviyo) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Brevo Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-brevo-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Constant Contact Advanced Automation](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-constant-contact-advanced-automation) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Freshsales](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-freshsales) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Dotdigital](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Ontraport](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ontraport) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) ### 6. [Freshsales](https://www.g2.com/products/freshsales/reviews) By Freshworks **Average Rating:** 4.5/5 **Total Reviews:** 1,234 Freshsales is a sales CRM built to help you stop juggling between multiple tools. It’s ideal for small businesses and refreshing for enterprises. Reviewers say compared to ActiveCampaign, Freshsales is: - More usable - Easier to set up - Easier to admin Categories in common with ActiveCampaign: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [CRM](https://www.g2.com/categories/crm), [Sales Engagement](https://www.g2.com/categories/sales-engagement), [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Sales Analytics](https://www.g2.com/categories/sales-analytics) **Compare:** [ActiveCampaign vs Freshsales](https://www.g2.com/compare/activecampaign-vs-freshsales) **Compare Freshsales with other alternatives:** - [Freshsales vs Klaviyo](https://www.g2.com/compare/freshsales-vs-klaviyo) - [Freshsales vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-freshsales) - [Freshsales vs HubSpot Marketing Hub](https://www.g2.com/compare/freshsales-vs-hubspot-marketing-hub) - [Freshsales vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-freshsales) - [Freshsales vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-freshsales) - [Freshsales vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-freshsales) - [Freshsales vs Ontraport](https://www.g2.com/compare/freshsales-vs-ontraport) - [Freshsales vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/freshsales-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Freshsales vs Braze](https://www.g2.com/compare/braze-vs-freshsales) ### 7. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,216 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Reviewers say compared to ActiveCampaign, Dotdigital is: - More usable - More expensive - Better at support Categories in common with ActiveCampaign: [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Email Deliverability](https://www.g2.com/categories/email-deliverability), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder) **Compare:** [ActiveCampaign vs Dotdigital](https://www.g2.com/compare/activecampaign-vs-dotdigital) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-dotdigital) - [Dotdigital vs HubSpot Marketing Hub](https://www.g2.com/compare/dotdigital-vs-hubspot-marketing-hub) - [Dotdigital vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-dotdigital) - [Dotdigital vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-dotdigital) - [Dotdigital vs Freshsales](https://www.g2.com/compare/dotdigital-vs-freshsales) - [Dotdigital vs Ontraport](https://www.g2.com/compare/dotdigital-vs-ontraport) - [Dotdigital vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Dotdigital vs Braze](https://www.g2.com/compare/braze-vs-dotdigital) ### 8. [Ontraport](https://www.g2.com/products/ontraport/reviews) By Ontraport **Average Rating:** 4.5/5 **Total Reviews:** 224 Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite. Reviewers say compared to ActiveCampaign, Ontraport is: - Better at support - Easier to do business with - Easier to admin Categories in common with ActiveCampaign: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [CRM](https://www.g2.com/categories/crm), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Sales Engagement](https://www.g2.com/categories/sales-engagement), [Online Form Builder](https://www.g2.com/categories/online-form-builder) **Compare:** [ActiveCampaign vs Ontraport](https://www.g2.com/compare/activecampaign-vs-ontraport) **Compare Ontraport with other alternatives:** - [Ontraport vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-ontraport) - [Ontraport vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-ontraport) - [Ontraport vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ontraport) - [Ontraport vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-ontraport) - [Ontraport vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-ontraport) - [Ontraport vs Freshsales](https://www.g2.com/compare/freshsales-vs-ontraport) - [Ontraport vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-ontraport) - [Ontraport vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-ontraport) - [Ontraport vs Braze](https://www.g2.com/compare/braze-vs-ontraport) ### 9. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By Intuit Mailchimp **Average Rating:** 4.4/5 **Total Reviews:** 5,425 Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Reviewers say compared to ActiveCampaign, Intuit Mailchimp All-in-One Marketing Platform is: - Easier to set up - More usable - Easier to admin Categories in common with ActiveCampaign: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Online Form Builder](https://www.g2.com/categories/online-form-builder), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) **Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:** - [Intuit Mailchimp All-in-One Marketing Platform vs Klaviyo](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-klaviyo) - [Intuit Mailchimp All-in-One Marketing Platform vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Constant Contact Advanced Automation](https://www.g2.com/compare/constant-contact-advanced-automation-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Freshsales](https://www.g2.com/compare/freshsales-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Ontraport](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-ontraport) - [Intuit Mailchimp All-in-One Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) ### 10. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,684 Create powerful customer engagement with ease, at any scale Reviewers say compared to ActiveCampaign, Braze is: - More expensive - More usable - Easier to do business with Categories in common with ActiveCampaign: [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents), [WhatsApp Marketing](https://www.g2.com/categories/whatsapp-marketing), [Marketing Automation](https://www.g2.com/categories/marketing-automation), [SMS Marketing](https://www.g2.com/categories/sms-marketing), [Email Template Builder](https://www.g2.com/categories/email-template-builder) **Compare:** [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze) **Compare Braze with other alternatives:** - [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo) - [Braze vs Brevo Marketing Platform](https://www.g2.com/compare/braze-vs-brevo-marketing-platform) - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs Constant Contact Advanced Automation](https://www.g2.com/compare/braze-vs-constant-contact-advanced-automation) - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs Freshsales](https://www.g2.com/compare/braze-vs-freshsales) - [Braze vs Dotdigital](https://www.g2.com/compare/braze-vs-dotdigital) - [Braze vs Ontraport](https://www.g2.com/compare/braze-vs-ontraport) - [Braze vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) --- ## ActiveCampaign Alternatives FAQs ### How does ActiveCampaign compare to Klaviyo? According to G2 data, [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) holds an average rating of 4.4/5 from 14,695 reviews, while [Klaviyo](https://www.g2.com/products/klaviyo/reviews) has a higher average rating of 4.6/5 from 1,354 reviews. Klaviyo leads ActiveCampaign by 0.2 points in Better at Meeting Requirements (9.0 vs 8.8), More Usable (8.6 vs 8.2), Easier to Set Up (8.5 vs 8.0), Easier to Admin (8.9 vs 8.4), and Easier to Do Business With (8.9 vs 8.8). ActiveCampaign scores slightly higher in Better at Support (8.5 vs 8.4) by 0.1 points. Feature-wise, Klaviyo offers Engagement Features not available in ActiveCampaign, while ActiveCampaign provides Social Listening, Text-to-Landline, and White Label features absent in Klaviyo. User reviews highlight ActiveCampaign's strengths in automation capabilities, ease of use, and integration flexibility, with 1,270 mentions of ease of use and 1,254 mentions of automation. Klaviyo users emphasize its powerful segmentation, ecommerce integrations, and automation, with 167 mentions of ease of use and 92 mentions of automation. Both platforms have noted cons: ActiveCampaign users frequently mention a steep learning curve (601 mentions), high pricing (506 mentions), and occasional performance issues. Klaviyo users cite pricing concerns (73 mentions), learning curve (63 mentions), and limited customer support (39 mentions). Overall, Klaviyo is favored for usability and ecommerce-focused features, while ActiveCampaign is recognized for robust automation and CRM integration. ### Why do users choose Klaviyo over ActiveCampaign? Users choose [Klaviyo](https://www.g2.com/products/klaviyo/reviews) over ActiveCampaign primarily for its superior usability and ecommerce-centric capabilities. Klaviyo leads ActiveCampaign by 0.4 points in Usability (8.6 vs 8.2) and by 0.5 points in Ease of Admin (8.9 vs 8.4), reflecting a smoother user experience and simpler management. Its advanced segmentation and automation tailored for ecommerce brands, especially with deep Shopify integration, are frequently praised, enabling highly personalized campaigns and flows that drive revenue. Klaviyo's intuitive drag-and-drop builder, pre-built flows, and powerful data segmentation allow users to create targeted, behavior-based campaigns with less technical complexity. Users also value its combined email and SMS marketing capabilities under one platform, enhancing omnichannel communication. The platform's analytics and revenue attribution features provide clear insights into campaign performance, which is critical for ecommerce businesses. Despite higher pricing and a learning curve, Klaviyo's focused feature set for ecommerce, ease of setup, and effective automation workflows justify the investment for many users. The platform's strong integration ecosystem and continuous feature updates further contribute to its preference among users seeking a specialized, scalable marketing automation solution tailored to online retail and customer lifecycle management. ### What are the best alternatives to ActiveCampaign? The best alternatives to ActiveCampaign according to G2 user reviews and ratings include [Klaviyo](https://www.g2.com/products/klaviyo/reviews) (4.6/5 stars, 1354 reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) (4.5/5 stars, 2568 reviews), and [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14768 reviews). These platforms are recognized for their ease of administration, usability, and support, often scoring higher than ActiveCampaign in these dimensions. ### What features do alternatives offer that ActiveCampaign does not? Alternatives to ActiveCampaign offer native engagement features that ActiveCampaign lacks, including advanced customer engagement tools and document & content management capabilities. ### Which Marketing Automation tools do reviewers recommend instead of ActiveCampaign? Reviewers recommend [Klaviyo](https://www.g2.com/products/klaviyo/reviews) for its powerful segmentation, automation, and ecommerce integrations, especially for B2C and ecommerce brands. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) is praised for its all-in-one approach combining email, SMS, WhatsApp, and CRM with a user-friendly interface and cost-effective pricing. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is favored for its comprehensive marketing automation, ease of use, and seamless CRM integration. These tools are recommended for users seeking robust marketing automation with better usability, support, and advanced engagement features than ActiveCampaign. ## Explore Articles - [Top tools for visualizing customer experience flows](https://www.g2.com/discussions/what-are-the-top-tools-for-visualizing-customer-experience-flows) - [Best CAT platforms for managing multilingual projects](https://www.g2.com/discussions/best-cat-platforms-for-managing-multilingual-projects) - [Top analytics tools for marketing strategy](https://www.g2.com/discussions/top-analytics-tools-for-marketing-strategy) - [Best tools for forecasting cloud usage costs](https://www.g2.com/discussions/what-are-the-best-tools-for-forecasting-cloud-usage-costs) - [Best software for simplifying event planning](https://www.g2.com/discussions/what-s-the-best-software-for-simplifying-event-planning) - [Leading software for digital asset management in the tech industry](https://www.g2.com/discussions/leading-software-for-digital-asset-management-in-the-tech-industry) ## Spotlight Categories - [Webinar Platforms](https://www.g2.com/categories/webinar) - [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) - [Digital Signage Software](https://www.g2.com/categories/digital-signage)