--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1070 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1070 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,070 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act-On, enjoying its intuitive design and smooth functionality for marketing automation. (25 reviews) - Users highly value the **responsive customer support** from Act-On, ensuring their concerns are addressed swiftly and effectively. (17 reviews) - Users commend the **user-friendly email design tools** and effective support that enhance their marketing efforts. (16 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Users find the **easy-to-use and customizable email builder** extremely beneficial for managing high volumes of email effortlessly. (14 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (14 reviews) - Users appreciate the **top-notch support** of Act-On, with regular updates and effective client success resources. (13 reviews) - Easy Setup (11 reviews) - Analytics (10 reviews) - Intuitive (10 reviews) **What users dislike:** - Users report **missing features** affecting analytics and CRM integration, hindering effective content management and reporting. (12 reviews) - Users experience a challenging **learning curve** with Act-On due to implementation struggles and slower performance. (8 reviews) - Users struggle with **email issues** , including cumbersome scheduling and limited functionality in the visual interface. (7 reviews) - Users find Act-On **not intuitive** , often struggling with implementation and a less modern user interface. (7 reviews) - Users note the **limited features** in Act-On, wishing for quicker development of standard functionalities and enhancements. (6 reviews) - Email Management (5 reviews) - Expensive (4 reviews) - Integration Issues (4 reviews) - Limited Customization (4 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (4 reviews) ## Act-On Reviews ### 1. Excellent functionality that allows you to personalize communication **Rating:** 5.0/5.0 stars **Reviewed by:** Cindy H. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Act-On?** When comparing Act-On to other products, there are obvious similarities, such as the drag & drop email composer, but what stands out is how you can personalize your content and audience. Not only can you personalize the email templates using dynamic content, but you can also personalize the cadence in which you communicate based on user activity. Additionally, the Act-On platform allows you to review email recipients activity easily, which then allows you to adjust the communication and also gives our team a sense of who is engaging, which in turn creates a list for them to make calls. Instead of these being cold calls, they are targeted, and the end result is a lead who is engaged on a call and moves to next steps quicker. **What do you dislike about Act-On?** It would be ideal if there were more native integrations. For example, with Zoho CRM, which is the primary CRM we resell. There is a tool that allows us to do this; therefore not a deal breaker by any means, but something that would streamline our process a little more. **What problems is Act-On solving and how is that benefiting you?** Using the tool, we are able to set up sophisticated automated email campaigns that communicate to leads based on their engagement, the location they are interested in purchasing from, and other characteristics we have gathered on them. **Official Response from Jennifer Blanco:** > Thanks for your review Cindy! Love your enthusiasm for Act-On, and all you are doing with the tool! I'll get the Zoho CRM product request going for you! ### 2. Brilliant service and patience **Rating:** 5.0/5.0 stars **Reviewed by:** Angus M. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2022 **What do you like best about Act-On?** The platform offers many robust solutions to manage inbound customer contact. Using the email Dynamic Content hand in hand with form conditions is perfect for us **What do you dislike about Act-On?** Nothing. At first, it all appears a little daunting for someone who might not have had experience with the platform. But you soon learn your way around, especially with customer support. **What problems is Act-On solving and how is that benefiting you?** Our contact form on our website was not the most user-friendly. I used the form conditions feature to simplify the customer journey. This also makes it easier for me to distribute the responses to the appropriate department. The dynamic content email feature also helped me to customise the response email according to the selection made by the user. I had difficulty understanding the full relationship between the various elements - however, Daniel was ready to assist me all the way. He even arranged a Teams call to talk me through some of the tricky bits. Brilliant service. I'm now on a mission to see how Act-on can help improve our customer experience. ### 3. Great Company. Great Software. Great Support. Great Team. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonah W. | Email Marketing Support, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Act-On?** I like the ease of use. I'm only at the intermediate level in training, but learning the ARP's is so cool. Overall the ease of designing and sending email options is really great! **What do you dislike about Act-On?** Sometimes we will get logged off if we step away from our computer and leave the program idle for too long. We've lost unsaved work. Sometimes it does happen rather quickly. Maybe extend the login timeout? **What problems is Act-On solving and how is that benefiting you?** We are a unique situation. We are an office supply distributor, focused mainly on b2b. Act-on has gone above and beyond to help us. We use the program as an email marketing service for our dealers. The dealers then are able to send marketing emails to sell products to their customers b2c. ### 4. A great beginner ESP **Rating:** 2.5/5.0 stars **Reviewed by:** Travis G. | Marketing Programs Specialist II - Email, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Act-On?** I like how ACT On continually gives updates on their platform and reaches out if there are any questions you might have. **What do you dislike about Act-On?** I don't like how complicated everything is made to be. Especially when it comes to email creation. What you see is almost never what you get. **What problems is Act-On solving and how is that benefiting you?** Automation and email creation. Their automation makes creating programs and lists super easy. ### 5. Excellent platform for B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Scott S. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Act-On?** Act-On integrates easily with CRM processes, which is a big deal to us. Makes it easy to segment customers and distribute content. It is a strong platform we have leveraged for many profitable and useful automated programs. **What do you dislike about Act-On?** Act-On's best reporting is for its manually triggered emails, and little focus is given on rolling up automated programs. This reporting can and should improve. So should reporting that breaks down for B2B companies (things like by segment, by contact owner, etc). **What problems is Act-On solving and how is that benefiting you?** Distributing content to targeted audiences is very easy and fast with good integration to CRM sources. This is particularly meaningful for B2B specialized companies like us. **Official Response from Jennifer Blanco:** > Hi Scott, thanks for your review! We're currently working on updates to reporting and our product team will be reaching out! ### 6. User Friendly for Content, Lacking in Design **Rating:** 3.5/5.0 stars **Reviewed by:** Haleigh B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Act-On?** I like how easy it is to navigate around the site, and the tabs are helpful to find whatever I need. **What do you dislike about Act-On?** I dislike how buggy/funky the design capabilities are, and I feel like it takes me ten times longer to complete basic design functions. **What problems is Act-On solving and how is that benefiting you?** Act-On helps to consolidate communications. **Official Response from Jennifer Blanco:** > Hi Haleigh, Thanks very much for your feedback. I'm sorry you've been experiencing challenges, our team will be reaching out to gain your feedback soon! ### 7. Act-on was made for email and content marketers, and made well **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2022 **What do you like best about Act-On?** Visual automated email programs editor is very intuitive to use. There are plenty of options that are useful for marketing automation, lists segmentations, and reporting. It's suited for marketing agencies that have dozens of customers, and each account can be set for different needs. Their support is responsive and actually helpful. **What do you dislike about Act-On?** The user interface at the beginning can feel a bit counterintuitive. The look of it feels a bit dated, but it's just cosmetics. **What problems is Act-On solving and how is that benefiting you?** The marketing agency I work with serves 50+ medium-size clients, and we use it for content and email marketing, lead scoring, list segmentations, and more. Some customers connect Act-on to their CRM, which further helps their digital marketing efforts. **Official Response from Jennifer Blanco:** > Thanks for your review! It's great to hear you and your clients are happy with Act-On. Updates to the platform UI are beginning to roll out. ### 8. Top Notch Custimisation **Rating:** 4.5/5.0 stars **Reviewed by:** Cezar S. | Marketing Automation Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2019 **What do you like best about Act-On?** Act-On has a cornucopia of features and customisations. Almost every requirement of a client can be meet after some work. **What do you dislike about Act-On?** Looking forward to a native or integrated image editor. Some tasks like saving and previewing your do not work properly sometimes. **Recommendations to others considering Act-On:** Hire a competent local partner and you'll be set. **What problems is Act-On solving and how is that benefiting you?** Act-On has opened a lot of opportunities with Marketing Automation. It takes time to develop but will be far more practical in the long run. **Official Response from Sarah Moore:** > Thanks for posting your review, Cezar! ### 9. Steady and efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Gary H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Act-On?** I like the automation tools and how user friendly it is. **What do you dislike about Act-On?** Searching for certain things. If you need to go back, you have to research again. **What problems is Act-On solving and how is that benefiting you?** It solves our email and customer journey for my company **Official Response from Jennifer Blanco:** > Thanks for your review Gary, glad you find Act-On to be so user friendly! ### 10. ActOn - let's roll! **Rating:** 5.0/5.0 stars **Reviewed by:** Rick J. | Process Consultant / Marketing Campaigns, Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2017 **What do you like best about Act-On?** I like the many tools that ActOn packs in their software. I can create and send an email in minutes, create landing pages, create surveys, link to PDFs and get results fast. Send one email, send 1 million emails - ActOn offers all of these features in an easy- to-use platform. **What do you dislike about Act-On?** I would like to see ActOn bring back the ability to edit bad email addresses that have wrong the syntax before actually sending the emails as this would improve deliverability. **Recommendations to others considering Act-On:** If you like great software and great customer service - ActOn will not disappoint. **What problems is Act-On solving and how is that benefiting you?** We are all about agent engagement -- getting our agent customers to engage and interact with us. ActOn has given us the power through its software to increase engagement each time we send an email. The tracking and metrics are very helpful so we can identify engaged agents and target different messages to them versus agents not engaged or opening our emails. In addition, ActOn helps us send important alerts quickly to respond to our immediate business needs. **Official Response from Jennifer Blanco:** > Thanks Rick, keep up the good work! ### 11. Act On review **Rating:** 4.0/5.0 stars **Reviewed by:** Amy K. | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Act-On?** All of our lists and emails located in one area. **What do you dislike about Act-On?** Sometimes it seems more limiting with the type of design templates for emails. **What problems is Act-On solving and how is that benefiting you?** Helps make it easier for everyone to use **Official Response from Jennifer Blanco:** > Thanks for your review Amy! Thanks for your feedback on email templates, I'll share it with our product team. But glad you're happy with Act-On overall! ### 12. mostly positive, but the email/landing page building widget could be more user friendly **Rating:** 3.5/5.0 stars **Reviewed by:** Lenka S. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Act-On?** having data all in one place, reporting and analysis **What do you dislike about Act-On?** email/landing page building widget could be more user friendly - more like a wordpress **What problems is Act-On solving and how is that benefiting you?** talking to our customers/leads, reporting ### 13. Decent **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Act-On?** I like the customization ability plugging into our salesforce system. There is great opportunity to make it your own, you just need to know how to organize going into it. **What do you dislike about Act-On?** Organization is difficult, and in certain areas it is pretty old looking and needs updates. There are so many tiny things that can go wrong and you have to dig in deep to find what's going on, and it is not the simplest system to use. **What problems is Act-On solving and how is that benefiting you?** They are allowing us to mass email regularly, create our own lists including behavioral lists. They provide in depth reporting which has great data. ### 14. My first email marketing platform to learn! **Rating:** 4.0/5.0 stars **Reviewed by:** Kalina N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Act-On?** Simple to build out emails, automated flows, and landing pages. **What do you dislike about Act-On?** The limited abilities to design emails and landing pages. **What problems is Act-On solving and how is that benefiting you?** Setting up email automation and reporting on results. **Official Response from Jennifer Blanco:** > Hey Kalina! Thanks for the review, we're glad to hear you're expanding your marketing knowledge! We'd love to get more feedback on your email design needs, we'll be reaching out! ### 15. One of the good CRM and marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Amit K. | Marketing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Act-On?** Acton on provides detailed reports and connects well with websites. Unlike other CRMs, Acton also provides details of leads rather than the touchpoint details alone. **What do you dislike about Act-On?** Although Acton is pretty good compared to its competitors, one of the features that it could act is the messenging feature. Besides that, we have had a great experience with the tool. **What problems is Act-On solving and how is that benefiting you?** Acton is a one-stop-shop for the CRM tools one cloud ask for. It allows for 3rd party integrations, content distribution to target audience, etc. These features are especially useful for B2B marketing, like we do. **Official Response from Jennifer Blanco:** > Thanks for your review and feedback Amit! ### 16. Act-On has been an integral part in the growth of our business. **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel S. | Director of Marketing & Customer Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Act-On?** Act-On simplicity with flexibility is what makes it shine. Easy access to reporting, and numerous ways to take action to capitalize on your contacts. **What do you dislike about Act-On?** Act-On has worked hard over the past few years to grow its product alongside a supercharged industry. Once its UI updates are complete, it'll be second to none. **What problems is Act-On solving and how is that benefiting you?** Automation and strategic sending options for email, along with detailed traffic tracking are staples for our growth via Act-On. **Official Response from Jennifer Blanco:** > Hi Daniel, Thanks for your review! Glad you're liking the UI/UX updates, there are still more to come! ### 17. Projects associated with a deep sense of social creativity **Rating:** 5.0/5.0 stars **Reviewed by:** James K. | Sales Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Act-On?** Act-On is very good, I like it because I can track my clients and their specific behavior on social networks. I have been able to train my colleagues to use it very easily, the software itself is intuitive and spectacularly fluid. Act-On contains multiple tools of integral operation specialized in communication platforms and content. **What do you dislike about Act-On?** Act-On is extremely simple to use, they should continue with this method of systematizing the software, I feel it is the most convenient. No negative comments apply. **What problems is Act-On solving and how is that benefiting you?** We are happy to have Act-On, it is a great program that allows us to find a better solution to the management of social networks, we can make very convenient follow-ups that trigger multiple achievements, either investment, profits or potential business. Thanks to Act-On we can make excellent marketing strategies in social networks successfully obtain potential customers. It is very good and helps to understand the idea of simple synthesis and extensive customization of social media communication mechanisms. **Official Response from Jennifer Blanco:** > Great to hear James, keep up the good work! ### 18. Great budget option for marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 28, 2022 **What do you like best about Act-On?** The email builder is very intuitive and easy to use. Customer service is great and our account managers have been lovely. The account insights feature for the website is very helpful. **What do you dislike about Act-On?** The UI isn't the best. There are some missing integrations. The Data Studio is hard to use. I wish the media library could hold videos. Something that bothers me is in the automated programs you can't visualize the steps in the flow builder and have to click in to each to see what "Email Message #3" is. **What problems is Act-On solving and how is that benefiting you?** Act On helps us reach our MQLs and segment our audience to build out more specific marketing. It is a very central platform for us and can benefit us from all the insights it provides. ### 19. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Eric S. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Act-On?** The Act-On team always gives prompt responses and is proactive about making recommendations to improve your business operations. **What do you dislike about Act-On?** There are limitations that make certain tasks longer to complete. I hear they're making a lot of changes/updates in 2023 though. **What problems is Act-On solving and how is that benefiting you?** Segmenting, marketing automation, and subscription list management. **Official Response from Jennifer Blanco:** > Thanks for your review Eric, glad you are getting the support you need! Be sure to keep an eye, there will continue to be updates to the Ui/UX throughout 2023! ### 20. Would give a higher score if Act-on was faster. **Rating:** 3.0/5.0 stars **Reviewed by:** Eric V. | Marketing Managers, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Act-On?** ease of use for uploading campaign files. creating emails (Still slower than it should be). form pages and ease of setting up Post URL to pass back data captured from **What do you dislike about Act-On?** Would give a higher score if Act-on was faster. takes to long to load pages and is constantly has a spinning loading screen. i wish report building was more user friendly **What problems is Act-On solving and how is that benefiting you?** not aware. **Official Response from Jennifer Blanco:** > Hi Eric, Thanks for your feedback. I've gone ahead and shared this with your CSM so they can assist with any data issues you are experiencing. ### 21. Marketing Automation with Act-On **Rating:** 4.0/5.0 stars **Reviewed by:** Abhinav C. | Sr Marketing automation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Act-On?** With Act-On, creating landing pages, emails, forms, etc., is made easy due to its easy UI/UX. It is easy to customize and automate marketing processes using the drag and drop feature and custom scripts. **What do you dislike about Act-On?** There isn't much to dislike about Act-On. The platform is extremely user-friendly, and they provide excellent support and training. However, It would be great if multiple users could be added to one account! **What problems is Act-On solving and how is that benefiting you?** We are collaborating with Act-On on multiple marketing assets with integrations from various platforms, including SFDC. All assets are located in one place as a central repository and can be accessed by anyone at any time. **Official Response from Jennifer Blanco:** > Thanks for your feedback Abhinav! I'll have your account manager reach out about adding more users to your account! ### 22. Act-on is a powerful marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about Act-On?** I like the support we receive from Act-on. They are always available whenever I have any questions and are also proactive in completing regular customer reviews. **What do you dislike about Act-On?** There are certain features within the program builder which could be improved, enabling us to test the programs before setting them live could be done much better. **What problems is Act-On solving and how is that benefiting you?** It helps us communicate with our prospects and customers very effectively. The fact we can integrate directly into our CRM platform makes this 10x more convenient. ### 23. Easy to Use. Innovative tools and services. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Act-On?** Act On's interface is easy to use. Eblasting and form building are straightforward and customizable enough to fit all of our needs. **What do you dislike about Act-On?** Support can be cumbersome to get answers to glitches or issues. **What problems is Act-On solving and how is that benefiting you?** Simple data collection forms to collect data from clients. Reaching more clients through email campaigns. **Official Response from Jennifer Blanco:** > Thanks for your review! Glad you're seeing success with your email campaigns running in Act-On! ### 24. Great Platform with Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Act-On?** It is very user friendly and easy to learn. I am new to the company and have been able to learn it fairly quickly. **What do you dislike about Act-On?** There isn't much that comes to mind. The main thing that I dislike (as well as customers) that you can't sort the Inbox by date. It would be nice to be able to sort certain sections in certain ways. **Recommendations to others considering Act-On:** I just want to state how excellent Jad Ziade and Vaughn Trias has been to work with. They are always so friendly, helpful, and quick to respond. **What problems is Act-On solving and how is that benefiting you?** Act-On has helped us greatly with the email deliverability of our customers by providing us monthly reports/findings. **Official Response from Sarah Moore:** > Thanks so much for posting a review and sharing your feedback. I made sure to share it with Jad and Vaughn who really appreciated the kind words and shout out! Cheers, Sarah ### 25. Act-On is an excellent and easy to use tool for Marketers. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff C. | Director of Marketing Communications, Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Act-On?** It's intuative usage. It's mainly drag and drop so you do not need to be an HTML expert to build really nice looking landing pages or emails. **What do you dislike about Act-On?** It can be tricky to perfectly integrate the correct mapping sequence into your CRM. Not impossible, but it can be tricky at times. **What problems is Act-On solving and how is that benefiting you?** Customer engagement! Prior to my company employing Act-On all the customer interaction was done via phone or direct contact with a sales team member. My company is global and needed a better way to stay in continuous communication with current and potential customers. Act-On fills that gap wonderfully. **Official Response from Jennifer Blanco:** > Thanks Jeff, glad you've been able to keep the communication going! ### 26. Simple, user-friendly platform for email marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Alexander P. | Marketing director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2022 **What do you like best about Act-On?** The variety of built-in templates is impressive. **What do you dislike about Act-On?** Our account is linked to our Jungo account, so not always sure who to connect with for issues. **What problems is Act-On solving and how is that benefiting you?** Quick and easy way to connect with clients via email. **Official Response from Jennifer Blanco:** > Thanks for your review Alexander, glad you are getting use out of our templates! ### 27. Act-On Review from a Marketing Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Cara M. | Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Act-On?** Act-On is very easy to use. For someone that doesn't have alot of HTML knowledge, it allows you to easily create emails and also have access to download the HTML. **What do you dislike about Act-On?** I don't like that if you create section with multiple blocks that you cannot copy that section, you have to copy each individual block. **What problems is Act-On solving and how is that benefiting you?** We have a campaign that has dynamic content and so it has allowed us to customize those emails based on data that is pulled in from excel. **Official Response from Jennifer Blanco:** > Hi Cara, Thanks so much for your review. Sounds like you're doing some great personalization with dynamic content. We're currently working on updates to the email builder to address copying sections. We'll be sure to keep you informed on the progress! ### 28. Act-On Support **Rating:** 5.0/5.0 stars **Reviewed by:** Frank F. | EVP Sales & Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Act-On?** The ease of communication and the professionalism the support person (Luke) displayed. Also my availability was a challenge but Luke was focused and rescheduled our session with out a problem. **What do you dislike about Act-On?** Nothing, I was very happy with the service. **What problems is Act-On solving and how is that benefiting you?** We are approaching a new project and Act-On was part of the technology within the project. The overall project is recruiting new insurance partners nationally. **Official Response from Jennifer Blanco:** > Thanks Frank! Glad you had such a great experience working with Luke! ### 29. We LOVE Act-On! **Rating:** 5.0/5.0 stars **Reviewed by:** Karli B. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about Act-On?** I love so many features about Act-On! I highly recommend this company. 1) Act-On is brave enough to take on product enhancements and actually listens to client feedback. They aren’t afraid of change; they embrace it. The marketing industry is constantly changing, so I HAVE to know my vendor isn’t afraid to adapt. 2) When Act-On does make enhancements, they are fantastic. I’m not a coder (Like...at all). I don’t know how to code in any capacity. The best part of Act-On is that it is PERFECT for someone like me. The interface is so easy to use and quick to learn. 3) The training and support teams are outstanding. Whether it's an online webinar, an in person phone call, reaching out to their help desk, or working with my Account Manager, I feel that the entire Act-On staff cares about my team and my company's success. Because of the world-class support, I get to spend more time doing my job than troubleshooting a challenging software system. **What do you dislike about Act-On?** I wish their chat support team was on during all working hours rather than just partial hours. **What problems is Act-On solving and how is that benefiting you?** Act-On makes landing pages, web forms, email marketing, and marketing automation simple. **Official Response from Sarah Moore:** > Karli, We LOVE you and your team! Thank you for the awesome review. We appreciate you as a customer and awesome Act-On advocate! Cheers, Sarah ### 30. Best value for most Marketing Automation tools amongst the providers **Rating:** 4.0/5.0 stars **Reviewed by:** Charlie B. | Database and Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Act-On?** All Marketing Automation tools you could want are offered OOTB with no hidden charges. **What do you dislike about Act-On?** Sometimes missing finesse or the odd micro-feature to help deliver projects easily. There is always a workaround though. **What problems is Act-On solving and how is that benefiting you?** Automatic lead routing, saving business resources. Prospect Lead nurturing and scoring for monitoring those who are most engaged - provides better insight and more sales leads. The ease of being able to communicate with our audiences to push our marketing messages. **Official Response from Jennifer Blanco:** > Thanks for your feedback Charlie! Sounds like you've got great lead nurtures setup! ### 31. Leverage Act-On for Smarter Automated Marketing to Grow your Business **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah H. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Act-On?** Act-On allows us to see who is coming to our website, push form date from the web straight into Salesforce, then send automated messages to prospects. **What do you dislike about Act-On?** Sometimes we want to do a big email blast to all of our customers and that part of Act-On seems overpriced. **What problems is Act-On solving and how is that benefiting you?** I am a one-person, part-time marketing person. Using this tool has freed me to do other work that is necessary and get good feedback for continuous improvement. **Official Response from Jennifer Blanco:** > Thanks for the review and keep up the good work Sarah! ### 32. Act-On for e-mail marketing review **Rating:** 4.0/5.0 stars **Reviewed by:** Cristina O. | Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Act-On?** It's highly organized and easy to learn. I like how quickly I can import contacts and the user interface is easy to navigate. **What do you dislike about Act-On?** There are some limits to creative capabilities but there's always a workaround and training tools provided by Act-On **What problems is Act-On solving and how is that benefiting you?** It's been a great tool for creating landing pages and sending promotional emails. Being able to use emails as templates has proven to be productive. My business performance has increased significantly. **Official Response from Jennifer Blanco:** > Glad you're finding so much use out of our platform! ### 33. Act-On Changed My [Marketing] Life! **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa M. T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2022 **What do you like best about Act-On?** The integration with Salesforce and the ability to create segments for targeted marketing saved me hours each week. **What do you dislike about Act-On?** Sometimes the templates were not flexible enough for our needs. **What problems is Act-On solving and how is that benefiting you?** They allowed me to send targeted emails to a multidisciplinary audience in minutes with the segments that connected to activities in people's salesforce records. **Official Response from Jennifer Blanco:** > Thanks for your feedback Lisa! We're so glad to hear your saving time with marketing automation! We'll reach out to understand more of your needs around templates. ### 34. Great way to stay in touch with customers **Rating:** 4.5/5.0 stars **Reviewed by:** Kodi M. | Sr Marketing Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Act-On?** Ease of use and ability to create a lot content in one place **What do you dislike about Act-On?** I wish that there weren't glitches, at times the HTML code gets a little muddy **What problems is Act-On solving and how is that benefiting you?** We like to have a landing page and contact forms for our customers at events and this program makes those available **Official Response from Jennifer Blanco:** > Thanks for your feedback Kodi, glad your events are going strong! ### 35. Easy to use and does everything we need and more! **Rating:** 5.0/5.0 stars **Reviewed by:** Collin W. | Marketing Automation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2020 **What do you like best about Act-On?** The platform is easy to use and navigate without having to be a coding expert. The WYSIWYG editor is user friendly. It's easy to toggle between HTML and visual view when creating emails. **What do you dislike about Act-On?** I primarily use it as an account support to over 100 users. It would be nice to have a way to communicate directly to the users within the platform. We would also like a way to share content with selected groups of these users, rather than all "all or nothing" option. **Recommendations to others considering Act-On:** The training video courses and help documentation is a great resource. They have the whole program covered with great examples of how to use features. **What problems is Act-On solving and how is that benefiting you?** We are helping over 100 small business with their email marketing by creating content and sharing it for their use. Our customers are very happy to have content created for them and quickly and easily adjust the templates before sending them out to their customers. We have a suite of automated programs available to our customers as well that were easy to set up, share, and implement across all of the accounts. **Official Response from Sarah Moore:** > Thanks for posting your review, Collin! We really appreciate your feedback and are delighted to know you are an Act-On enthusiast finding great value with the platform. Cheers! Sarah ### 36. Overall - A useful Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Act-On?** Easy to use templates and reporting functions **What do you dislike about Act-On?** The large number of bouncebacks, lack of automation for removing or changing contact information when receiving 'no longer with the company' emails. **What problems is Act-On solving and how is that benefiting you?** Being able to 'touch' clients & prospects easily and quickly. **Official Response from Jennifer Blanco:** > Hi, thanks for your review. It sounds like you might be in need of some assistance with your deliverability. Please feel free to reach out to me, jennifer.blanco@act-on.com and I will make the intro. ### 37. Act-On Software is Reliable and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Act-On?** Act-On is very easy to use with an updated interface. There is a ton of functionality and flexibility within the system. Our instance is integrated with our CRM for dynamically populated segments that populate our automations. **What do you dislike about Act-On?** Overall, the functionality I want is there, but there are a few small tweaks I'd like to see to make it better. **Recommendations to others considering Act-On:** Act-On does the things that they say that it does. When you're doing your due diligence in looking at different companies, make sure that the companies have the functionality you absolutely have to have, what you'd like to grow into over time, and ask the same questions of all software companies that you're talking to. **What problems is Act-On solving and how is that benefiting you?** We have a small marketing team that wear multiple hats without our company. We are using Act-On to remove the manual processes - such as automated programs, lead scoring, pushing data to our CRM. Each year, we begin to use new features of Act-On to make our life easier. ### 38. A great marketing automation platform that's both powerful and easy to use and has WONDERFUL support **Rating:** 5.0/5.0 stars **Reviewed by:** Mark K. | Advancement Executive Advisory Committte - Past Chair, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Act-On?** Excellent and easy to build journeys and automations complete with great support and training. The team at Act-On really scaffolded our squad and this has really helped us adopt and learn the new skills. This wasn't the case with all of the various firms for which we reviewed their offerings. We love the analytics and the ability to download our data into richer and more specific reporting to our needs. In addition, the integration within MS Dynamics has moved us into a proactive pipeline development program, understanding when and how our customers are leveraging our content (or not) and being able to identify great leads. **What do you dislike about Act-On?** This isn't much to dislike about the service. Their support and training ensures success and the platform is the most user friendly that we found. You don't need a Master's Degree in Marketing Automation platforms to pick up the tool and be successful. **What problems is Act-On solving and how is that benefiting you?** We've been creating custom journeys for our alumni, friends and donors helping to better understand their interests and what information they'd like to get from us. In addition, through the platform's analytics, we have a much better picture of who is and who isn't opening, reading and clicking through our platform. And its all synced up with our MS Dynamics CRM which is icing on the cake. ### 39. Basic CMS **Rating:** 3.5/5.0 stars **Reviewed by:** Juhi K. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Act-On?** AO is good for basic landing pages and email creation. It does what it is supposed to do. The technical support team is very helpful when you reach out to them to solve an issue. The only downside of the tech support is they are not available 24x7. **What do you dislike about Act-On?** Not as smart and advanced as compared to other CMS in the market. **What problems is Act-On solving and how is that benefiting you?** Helps generate awareness and digital leads for a product. ### 40. A great tool. Period. **Rating:** 4.5/5.0 stars **Reviewed by:** Brian D. | Marketing & Communication Business Partner, Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Act-On?** The system is user friendly and does it all **What do you dislike about Act-On?** It can be difficult to navigate in the UI **What problems is Act-On solving and how is that benefiting you?** We use the forms a lot, as they integreate great with our CMS **Official Response from Jennifer Blanco:** > Thanks for your positive feedback Brian. You'll be happy to know there are UI updates coming throughout the product. We've recently updated the UI for all the settings pages and Automated Programs, more to come! ### 41. Strong and flexible email marketing platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick O. | Email Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Act-On?** Automated programs are easy to set up and edit in real time. **What do you dislike about Act-On?** On occasion, there have been issues with the syncs and push connections to our CRM. **What problems is Act-On solving and how is that benefiting you?** Act-On Support and, specifically, our Customer Success Manager have been a tremendous help. I had never used the platform when I started this role and they got me onboarded quickly and effectively. ### 42. Solid ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Act-On?** Landing pages and forms are very flexible and allow for simple and easy data collection. **What do you dislike about Act-On?** The backend feels a little dated and clunky. **What problems is Act-On solving and how is that benefiting you?** Allows us to send mass communications and marketing emails on a consistent basis. **Official Response from Jennifer Blanco:** > Hi, thanks for your review! We've got some UI/UX changes rolling out I'm sure you will enjoy! ### 43. All Marketing actions on solution Act-On **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about Act-On?** The most helpful feature of Act-On is it considers the user behaviour data for making the next marketing action on the subscribers to increase the sales also best in automation. **What do you dislike about Act-On?** Overall there is no drawback to using Act-On, some features like GUI can be improved and customisation in the user dashboard can be improved further to track specific KPIs. **What problems is Act-On solving and how is that benefiting you?** We were using Act-On for our marketing action as per the business strategies and we have used the same for email marketing as well, overall experience is good and it helps for lead generation. ### 44. Email Marketing Made Easy with Act-On **Rating:** 4.5/5.0 stars **Reviewed by:** Ana L. | Senior Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Act-On?** Friendly user interface. Act-On connect is a huge help. **What do you dislike about Act-On?** Some issues with contacts where they appear in the Opt-out list when they didn't opt-out. Support explained to me that it has to do with the number of clicks or opens coming from the same user (still not clear to me?). Also, the fact that the connection with ZOOM is still not working in our account. **Recommendations to others considering Act-On:** User friendly, information and tools are not hidden in menu layers so you can find right away what you are looking for. Great support site! **What problems is Act-On solving and how is that benefiting you?** Segmentation in Act-On is easy and it has helped us tremendously in our international email marketing! With the help of Act-On, we have been able to increase the level of information, engagement, and SALES!!! in our international market **Official Response from Jennifer Blanco:** > Hi Ana, Thanks so much for your review! I'd love to connect you with our support team to get things all squared away with your ZOOM integration, please feel free to reach out using the link below. Cheers, Jennifer ### 45. michelle boden **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Act-On?** marketing list segmentation, list maintenance **What do you dislike about Act-On?** not able to track video, basic reporting, and high code to create interactive content. **What problems is Act-On solving and how is that benefiting you?** see "what do you like" ### 46. Act-On is opening a huge door of possibilities that I never knew existed. **Rating:** 5.0/5.0 stars **Reviewed by:** Debby J. | Prevention Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Act-On?** The ability to connect more with members. Used to feel like the only way we could really connect was face to face. Now I am learning more about them and how I can better support them. **What do you dislike about Act-On?** I am still fairly new to technology so it is a bit of a learning curve as any program would be for me but so far so good. Can't say there is anything I truly dislike. **Recommendations to others considering Act-On:** Have utilized act-ons services for several years. We realize we are still not accessing all of the bells and whistles but with that said we are extremely happy with what we do use. Act-On has allowed our small not-for-profit organization to feel like one of the "big boys". Can't wait to learn more! **What problems is Act-On solving and how is that benefiting you?** Greater integration and engagement with members plus I can quickly tell which messages are not resonating with them individually. Data is now my friend. **Official Response from Sarah Moore:** > Hi Debby, So glad to hear you are having a great experience with Act-On. I hope you are leveraging our support team and Act-On Connect to get the most out of it. You can check out Act-On Connect here: https://connect.act-on.com/hc/en-us It's a great resource for customers! Cheers, Sarah ### 47. Marketing Automation - to the next level **Rating:** 4.5/5.0 stars **Reviewed by:** Shane P. | Sr. Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Act-On?** A lot of features are available like lead scoring, lead nurturing, and support is great. **What do you dislike about Act-On?** May not replace our CRM or EDW needs but is a good place to work with. **What problems is Act-On solving and how is that benefiting you?** Customer analytics, marketing touch attribution, campaign analysis ### 48. It's a comprehensive tool for getting you going with marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **What do you like best about Act-On?** The thing I like the best about Act-On marketing software is that you can send automated email workflows to people who do a number of different triggers, including form submissions, API connections from a separate CRM, and more! Some other features that our team currently like best are new Beta features like All Contacts. Once this gets the bugs figured out, it will be a more effective way to pull out certain data from the platform like dynamic behavior-based segmentation, improving people's capabilities to do more things in the Act-On marketing software. **What do you dislike about Act-On?** One thing I dislike about Act-On is the tools they provide that don't function correctly or efficiently they describe it as a tool that not many of their clients use, rather than addressing the issue at hand. This is a good opportunity for them to grow as a company for providing better client experiences by either sunsetting or improving certain features like their Marketing Funnels, Competitor List tool, etc. **Recommendations to others considering Act-On:** I don't have any other current recommendations of the product at this time other than the recommendations and items I have provided in some of the questions from the review above. **What problems is Act-On solving and how is that benefiting you?** The problem solved for the company I work for through Act-On marketing software is that we are able to automate a fair amount of work that would otherwise take a long time to execute in our marketing efforts. ### 49. Balanced Email Platform (And More) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Act-On?** My company only utilizes Act-On for email and web form creation, but for the features we do use, we are happy with the ease and usability of Act-On. I like the versatility of the various scheduling options, as well as how easy it is to manage your contacts via list/segment management. We are also looking to utilize lead scoring and marketing automation in the future, so it's nice to see the Act-On platform has an easy-to-understand user interface for all of its modules. **What do you dislike about Act-On?** Nothing comes to mind (from the features I use) that I dislike. I think Act-On could improve image management (including UI), but I've heard Act-On is working on an enhanced image management experience, per their digital roadmap. It's nice to know what is on the horizon for the platform. **What problems is Act-On solving and how is that benefiting you?** We are solving our problem of not having a reliable system of record for our CRM. Act-On is currently acting as a CRM for Marketing function specifically, and it's served its purpose well in that regard as we wait to import our marketing contacts into MS Dynamics. In terms of managing our contacts and keeping them clean, Act-On has done a fabulous job of facilitating that. ### 50. Easy product to use, good service and continuous technology enhancements. **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda H. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Act-On?** It's very user-friendly and easy to navigate. The automated programs created through Act-On have greatly improved our ability to deliver timely and relevant marketing. We've been with Act-On for over four years now and have continued to see the platform make enhancements and offer new tools to improve the overall experience for marketers. On the rare occasion where we have a support need, their team is very responsive and helpful. **What do you dislike about Act-On?** When we first started, I would say it was the training that was lacking. We'd never built an automated program, for example, and navigating that for the first time on our own was intimidating. Luckily, in the past few years, they've improved their customer outreach to promote and educate customers about new products and services. They also offer more specific training courses, webinars and more. **What problems is Act-On solving and how is that benefiting you?** Before we came to Act-On, we used a basic email marketing platform that created manual work and limited what we could do. We were manually uploading email lists and didn't have any automated journeys built out. Since coming to Act-On, we've integrated our data and built out several automated campaigns that provide our members a more personalized experience. These enhancements have ultimately improved our user experience and increased email engagement. ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+00%3A39%3A42+-0500&secure%5Bsession_id%5D=dcda2506-4b47-44e9-b225-1bb11184e489&secure%5Btoken%5D=b98af5990d12208a7fc1fee67e9ad47eebda141546f40711d2706a29c42d7db0&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,203 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)