![Andrew N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew N.")
AN

Andrew N.

UI / UX Designer

Government Administration

Mid-Market (51-1000 emp.)

6/16/2016

"It does what we need it to do, but it has its issues"

3/5

What do you like best about Acoustic Campaign?

IBM Marketing Cloud (or SilverPop) is a great tool that allows you to manage users in a database and is a great tool that allows you to email your users pretty easily. It has query tools that allow you to send emails to segmented groups of users so you can really target your emails to specific clients. Review collected by and hosted on G2.com.

What do you dislike about Acoustic Campaign?

A few times now we've had an issue and when we called in for support it was an open case/bug that IBM was working on, but they neglected to notify anyone about. While it's great that we could get in contact with them, they could use some improvements on the client contact side. Review collected by and hosted on G2.com.

Recommendations to others considering Acoustic Campaign:

IBM Marketing Cloud has its quirks that seem a bit tedious to work with, but once you get past the quirks it really is a great tool that allows you to manage your email subscriptions simply and allows you to build and send emails.

One of the nicer features is that any hyperlinks added into your emails can be tracked so you can see analytics beyond opens and clicks. You can see what percent of users clicked on each specific link. Review collected by and hosted on G2.com.

What problems is Acoustic Campaign solving and how is that benefiting you?

We are primarily using SilverPop to manage our email list and to send emails. It's great because we can have users manage their email preferences and the database will automatically update based on the info they add it. It really cuts back on the database management work and we can even add preferences to further segment users on the user preferences screens that you can setup within the tool. Review collected by and hosted on G2.com.

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Response from Sarah Untiedt of Acoustic Campaign

[Editedit](https://www.g2.com/survey_responses/acoustic-campaign-review-145261/official_response/edit)

Hi Andrew - We apologize for the lack of communication with some of the known issues of the tool. We definitely strive to be as up to date as possible with every outage. We're glad the tool is helping your company find success. Thanks for sharing your feedback!

Current UserValidated ReviewerSource: Organic

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