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UC

Verified User in Computer & Network Security

Enterprise (\> 1000 emp.)

11/8/2024

"6sense review from PMM perspective"

3.5/5

What do you like best about 6sense Revenue Marketing?

6sense has been great in helping us identify segments based on key intent features such as keywords and categories. As a product marekter it is really imprtant we can identify the ICP and make sure the revenue org can clearly engage with their target accounts based on the topics and keywords they are searching for. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

We have several solutions that have several overlapin keywords and audience members and it is difficult to differentiate between each accounts and accurately identify the buying stage they are in because of that Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

it allows us to accurately identify target audiences for campaigns and provide context to our sellers when a lead is identified within the campaign and what topics their accounts may be interested in specifically. Unfortunately we do not have the buy in we would like to have from our sales team as they view it more as a marketing tool for now. On the marketing side, identifying keywords and knowing the intent signals of our target accounts helps us determine language to use in our messaging along with determining our ICP. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

See what 1462 reviewers think of 6sense Revenue Marketing

4.2 out of 5 · Verified reviews from real users

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