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AC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/16/2024

"Historically great tool falling into the Sales/Marketing TAM trap"

3/5

What do you like best about 6sense Revenue Marketing?

High degree of configurability for surfacing intent data is perfect for emerging categories.

Read sync with Salesforce is perfect for building digital audiences.

Overall a pretty easy UX Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

Considering the high degree of configurability for account and intent attributes, persona targeting is shockingly limiting, with no true role or title based matching. Targteting enterprise companies based soley on persona makes for a lot of waste. Other tools are doing exact title matching, and have been for a few years. We've had to purchase additional tools to help with this layer, which means we can't launch ads through 6sense either.

Also...most of their innovation the past couple of years is about expanding their category coverage (contact data, conversational email, deal based analytics). You probably already have products in your stack that can do these things better. Come on 6sense, this is what ruined Salesloft, Outreach, ZoomInfo, and many others.

At the very least, make sure you continue to lead and innovate in your core product Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

6sense primarily helps us identify which accounts to focus on for outbound BDRs and digital advertising Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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4.2 out of 5 · Verified reviews from real users

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