![Brandon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon M.")
BM

Brandon M.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

11/30/2023

"6sense provides a 360 degree product and experience that enables B2B marketers in every way possible"

5/5

What do you like best about 6sense Revenue Marketing?

Where do I start?

I love the data and the level of insight into individual accounts, their interests, and their activities. Integrations are available for most of major CRM/MAP/SEP tools, digital advertising tools, etc. Overall, they have a very solid feature set.

On the topic of features, the product roadmap is strong and they are leaning heavily into generative AI to streamline user tasks.

I've made a few feature requests in the past and it's great to see when one gets implemented. They take listening to the customer pretty seriously.

On the topic of customers, 6sense probably has the best CS team I've ever encountered. They go above and beyond to enable their customers not just in using the platform but in becoming champions capable of educating their companies on the state of modern B2B. I was once told that every internal user of the platform is in a customer-facing role, meaning that when we needed to know how someone in operations might do something, our CSM set us up with someone in operations at 6sense responsible for the thing we needed to do.

It's not just the product that makes me a 6sense customer. It's also the experience, the knowledge, and the people. Review collected by and hosted on G2.com.

What do you dislike about 6sense Revenue Marketing?

The advertising capabilities could be stronger, but they have a solid product roadmap for that and are always releasing new features.

One feature I'm still waiting on: Nested folders\*.

\*Update: Coming in Q3 of 2024! Review collected by and hosted on G2.com.

What problems is 6sense Revenue Marketing solving and how is that benefiting you?

6sense allows us to identify in-market accounts that are a good fit for our offering, orchestrate them into our CRM if they aren't already there, and acquire some contacts so that sales can start multithreaded outreach. That's just one use case. We've also improved our advertising by hyper-targeting the right personas at the right accounts instead of blasting everyone in our ICP regardless of whether or not they're even open to buying. On the subject of ICP, we can actually use the information to form a tighter ICP as well so that we can keep focused on the accounts most likely to open an opportunity - this helps us stick to the "Ideal" in "Ideal Customer Profile". Review collected by and hosted on G2.com.

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Rating Updated (4/4/2024)
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

See what 1462 reviewers think of 6sense Revenue Marketing

4.2 out of 5 · Verified reviews from real users

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