--- title: 409A Valuation from Eton Venture Services Reviews meta\_title: '409A Valuation from Eton Venture Services Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 119 reviews by the users' company size, role or industry to find out how 409A Valuation from Eton Venture Services works for a business like yours. aggregate\_rating: rating\_value: 5.0 review\_count: 119 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Business Finance url: https://www.g2.com/categories/business-finance --- # 409A Valuation from Eton Venture Services Reviews & Provider Details Eton Venture Services specializes in IRC 409A / ASC 718 valuations, providing companies with accurate, impartial, and independent assessments of their common stock's Fair Market Value (FMV) for issuing equity incentives and Fair Value (FV) for financial reporting compliance.​ Unparalleled Expertise: Founded by securities lawyers from top law schools / law firms and staffed with finance professionals trained by the Big Four and other prominent financial services firms, Eton brings intellectual and quantitative rigor unmatched by others. Independence: Eton does not sell software. Its sole focus on valuation and valuation advisory ensures impartial, objective judgments, maintaining compliance with IRS regulations and safe harbor protection. Proven Track Record: Since 2010, Eton has performed thousands of independent, audit-defensible valuations, establishing itself as a "go-to" valuation services firm for IRC 409A and ASC 718. Tailored Approach: Our team of experienced experts uses a combination of proven methods and proprietary tools to deliver data-driven valuations, considering each company's financial performance, financing history, market trends, and comparable public and private companies. * * * Seller [Eton Venture Services](https://www.g2.com/sellers/eton-venture-services) Discussions [409A Valuation from Eton Venture Services Community](https://www.g2.com/products/409a-valuation-from-eton-venture-services/discuss) Overview by Adnan Aziz Show More ## Top-Rated Alternatives [ ![Eqvista 409a Valuation](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eqvista 409a Valuation") Eqvista 409a Valuation 4.9/5(105) ](https://www.g2.com/products/eqvista-409a-valuation/reviews) [ ![OGScapital](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "OGScapital") OGScapital 4.9/5(32) ](https://www.g2.com/products/ogscapital/reviews) [ ![Transaction Capital LLC](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Transaction Capital LLC") Transaction Capital LLC 4.8/5(30) ](https://www.g2.com/products/transaction-capital-llc/reviews) [ View All Alternatives ](https://www.g2.com/products/409a-valuation-from-eton-venture-services/competitors/alternatives) ## User Insights Average based on 119 real user reviews. [Log in to unlock pricing and user insights](/login) ![Alec S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alec S.") AS Alec S. Mid-Market (51-1000 emp.) 8/31/2023 "Highly Recommend Eton Venture!" 5/5 What do you like best about 409A Valuation from Eton Venture Services? They are very reasonable in their prices, provide a great product, and diligently commmunicated with us throughout the process. They are more than happy to answer any questions or help you in anyway, even after the valuation has been completed. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? Nothing, everything was wonderful! We really enjoyed working with Eton and thought they provided an incredible service. We plan to continue to use them as our valuation firm moving forward. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? Our company has several qualified Stock Incentive Plans that need annual valuation to determine share price. We have had a few valuation firms previously, but Eton has been the best! They are professional and very attentive to your needs or requests. They provided a gauranteed 10 day turnaround which is by far faster than any other firm we have worked with. Further, they assisted with any questions from our auditors and went above and beyond to assist our company throughout the process. We are very happy with their work, professionalism, and attention to us as a client. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") GB Verified User in Biotechnology Small-Business (50 or fewer emp.) 4/17/2024 "Great service through and through!" 5/5 What do you like best about 409A Valuation from Eton Venture Services? Eton Venture has been very very easy to work with, very professional and eager to answer any questions we had. The turnaround was super fast and they were very helpful in making some amendments once the draft had come in! Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? The report is a bit difficult to digest but then I also do not think it is supposed to be easy ;) Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? We needed the 409a for our new FMV. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Paloma B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paloma B.") PB Paloma B. Small-Business (50 or fewer emp.) 4/8/2024 "Awesome Team and Service" 5/5 What do you like best about 409A Valuation from Eton Venture Services? They are fast, helpful, knowledgeable, overall just a wonderful team to work with. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? There is nothing that i dislike. No comment Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: No they're great. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? I've worked with Eton for all of our 409A valuations Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic CB Craig B. Mid-Market (51-1000 emp.) 1/19/2024 "Stock Option Valuation" 5/5 What do you like best about 409A Valuation from Eton Venture Services? Personal approach I get from the team especially Chris and Emma Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? We had some challenges in the past on turn aroudn time but those have now been address by front end loading our process Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Just make sure you have a plan to keep Eton's approach to modeling aligned with your auditor Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? How to report CFO stock option valuation using a Monte Carlo model to reflect in an S4 filing Review collected by and hosted on G2.com. Show More 7/19/2024 Validated ReviewerSource: Organic ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") EB Verified User in Biotechnology Small-Business (50 or fewer emp.) 10/19/2023 "Great experience using Eton Venture Services" 5/5 What do you like best about 409A Valuation from Eton Venture Services? Eton Venture Services delivers what they promise, on time and for reasonable upfront stated cost. Chris has great communication skills and I would feel comfortable putting him in front of our BOD to explain the results as needed with no issue. The team is very responsive and pleasant to work with. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? There was nothing I disliked about using Eton Venture Services Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: I highly recommend using Eton Venture Services for your 409A Valuation needs if you are a privately held company. The process is transparent. Chris is extremely knowledgable on all aspects of the analysis and hits all of the compliance objectives thoroughly. Chris was also able to articulately bridge the gap between commonly used "VC Math" and the technical differences used in the valuation approach. The entire team at Eton was easy to work with, responsive and the cost was stated up front and they delivered what they promised on time. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? Eton Venture Services was recommended to us by our attorney's. We are a small privately held Biotech firm with only a Series Seed to date. We had our initial valuation done by Eton and a follow on 9 months later. The two approaches were very different as the first had a supporting perferred round and the second had no such benchmark. Upon receiving the results, we asked for a detailed walkthrough from Chris. We were able to easily access his calendar within a day to schedule. He went through the analysis at the right level of detail, hitting all of the critical components and how they affected the model and jumped into further details only when asked. Chris compared the initial valuation to the current valuation in easy to understand detail to both myself (Controller/CPA) and our CEO. The valuation results were as expected and Chris walked us through what levers may change in future periods to set our expectations for future valuations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Small-Business (50 or fewer emp.) 4/27/2024 "Great service, quick turnaround and easy to work with" 5/5 What do you like best about 409A Valuation from Eton Venture Services? It was easy and quick to start, communication was straightforward and the team was great. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? Nothing really to note here as it was all good. Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Eton Venture Services was easy to work with and provided a great service. Would definitely recommend. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? We've engaged Eton Venture Services for a 409A Valuation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") EH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 3/19/2024 "409 Annual Report" 4/5 What do you like best about 409A Valuation from Eton Venture Services? Eton provides a quick and predictable turnaround. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? Sometimes the write-ups need a keen eye for editing, and charts that are cut-off. Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Eton is very helpful and accessible to speak with before doing your 409A! I recommend doing this. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? We need a quality 409A done at an affordable rate and on a reasonable timeline. Eton does a great job accomplishing these requirements for us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shane H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shane H.") SH Shane H. Small-Business (50 or fewer emp.) 8/29/2023 "Exceptional fast service, very fairly priced... you can't ask for better." 5/5 What do you like best about 409A Valuation from Eton Venture Services? I feel very confident given the track record of Eton that should we ever need to lean on this valuation with the IRS or in any other scenario we would be completely covered. Also in general Eton was easy to work with throughout the entire process. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? I do not have any complaints or dislikes to speak of Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Pull the trigger... you will not be dissapointed. Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? The 409A valuation can be somewhat complicated if you have never been through one before. In my experience with Eton they did an amazing job of making sure we understood the methodology. Chris and his team really go the extra mile to not just provide a valuation but also to educate their clients in the process which I greatly appreciated. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Seamus B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seamus B.") SB Seamus B. Small-Business (50 or fewer emp.) 9/19/2023 "Thorough, professional, speedy. Everything we needed." 5/5 What do you like best about 409A Valuation from Eton Venture Services? The customer service, the knowlege and context they bring, and their reputation, which key. We have a million things going on, so finding a vendor that can work with us and get it done in a practical and clear way is paraount. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? I have no complaints. I am only typing into this box because there is a minimum charater count. Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Choose Eton! Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? At every funding event, startups need a 409A. Finding a credible and savvy vendor for this is critical to avoiding stress and problems. It's not just about the work itself, it's about finding a vendor who can do it in a way that's congnizent of the reality of running a startup. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") EC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/31/2024 "Eton seamlessly delivered our 409A" 5/5 What do you like best about 409A Valuation from Eton Venture Services? Eton did a better job than Carta would have as they were not just formulaic. They also were very prompt according to their deadlines and clearly had a good template for all the info they needed from us. Review collected by and hosted on G2.com. What do you dislike about 409A Valuation from Eton Venture Services? Eton took two iterations (they revised after my feedback once) to complete the 409A which is very acceptable. Review collected by and hosted on G2.com. Recommendations to others considering 409A Valuation from Eton Venture Services: Use Eton instead of Carta or Pulley to do your 409A unless it's free Review collected by and hosted on G2.com. What problems is 409A Valuation from Eton Venture Services solving and how is that benefiting you? I came to Eton to get a 409A to avoid having to upgrade Carta Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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