What are interactive quizzes?
Interactive quizzes are content where a user answers questions and is then given a specific result or score. The result is based on a calculation of the user's interactions and the answers they provided for each question.
An interactive quiz aims to test the target audience’s knowledge on the specific subject matter or to learn more about their opinion. Interactive content can be used for multiple purposes, whether educational or engagement.
Organizations use survey software when making their own interactive quizzes. These systems develop and distribute the quiz to the organization's targeted audience as a way to conduct market research or solicit feedback and opinions. Additionally, survey software can be leveraged by non-business entities for personal use or in academia to conduct questionnaire-based research.
Types of interactive quizzes
There are many types of interactive quizzes a team can create. The chosen type will depend on the material being covered and the answers the team is looking to gather from the quiz.
- Multiple choice: The most common type, multiple-choice questions (MCQs) are an extremely effective way to test learners. MCQs present a question followed by more than one possible answer as options to the quiz taker. One of the given answers is right, and the others are meant to be distractions.
- Personality: Presents outcomes about a persona based on the answers a quiz taker selects. These are geared toward audiences of all ages and genders and are great for attracting website traffic and generating leads.
- Pair matching: A match-the-pair quiz has two lists of phrases, words, or pictures. Each item in one list needs to be paired with an item in the second list.
- Fill-in-the-blanks: Requires the individual to complete a phrase, thought, or sentence, with the various missing word(s).
- Educational: Meant to teach an audience something or increase their knowledge on a specific subject. This type is used when a brand wants to develop trust while also providing solutions for the quiz taker’s concerns.
- Open-ended questions: Require detailed and meaningful answers. Each question asks the learner to consider their own unique thoughts, feelings, and ideas and provides a space to share and elaborate.
- Sales qualifying: Meant to steer the individual toward a product or service while learning about preferences and opinions. Can assist in building the ideal buyer persona for sales campaigns.
- Close-ended questions: Quizzes that require short and straightforward answers. These answers can be one-word but aren’t necessarily limited to true or false or yes or no.
- Sorting or classification: Requires the quiz taker to organize items into groups based on a common characteristic, like a form, color, shape, or brand
- E-commerce recommendation: Directly promotes products to a specific type of customer based on answers to increase revenue
- Identification: Asks learners to label or identify the correct answer with the help of some clues or hints
Benefits of interactive quizzes
The benefits of an interactive quiz will depend on what it’s being used for, especially for educational or research purposes. There are some traditional benefits of interactive quizzes, which can help:
- Increase engagement: Whether an organization is big or small, it may choose to use interactive quizzes to boost engagement. Customers can share their thoughts and feelings while also picking different answers that can personalize the outcome.
- Boost traffic: Interactive content can also increase traffic to a brand’s website. Sharing the quiz with customers can encourage them to browse the website and explore new products and services. Similarly, they can also increase traffic to a brand’s social network platforms.
- Increase lead generation: Prospects are likely to share their lead information when an organization combines personalized solutions and entertainment within their interactive quiz. This information, paired with their individualized results, can enhance the sales team's leads.
- Build brand awareness: When a quiz solves customer concerns in an engaging way, while also providing customized results, brands will earn their customer’s trust. This can help companies develop brand awareness. The process should be fun, and results should be easily shareable on social media.
- Promote data collection: Interactive content helps organizations gather customer information in a way that passive content cannot. Details like the customer’s age, gender, education, income, and various personal preferences can all be gathered, depending on the topic.
Basic elements of interactive quizzes
There are some basic elements that should be included for the best results when developing an interactive quiz.
These elements are:
- An engaging title: To get customers to take part in an interactive quiz, it should have an engaging title relevant to the topic and stay true to the business niche or industry.
- Clearly written and straightforward questions: The questions should be clearly written, easy to understand, and straightforward to answer. The goal shouldn’t be to trick or confuse the individual.
- Eye-catching design and graphics: The interactive quiz should be fun, and with that, visually appealing. Create a design within the brand guidelines and include inviting graphics that go with each question.
- Clear results: When the individual completes the quiz, the results should be well written and have a lasting impression. The results can inspire the individual to visit the company website, share the results on their social media, learn more about products and services, and more.
Best practices of interactive quizzes
When a marketing team creates an interactive quiz, there are best practices they should keep in mind. These best practices are as follows:
- Consider the length: When creating questions, consider how long it will take to complete. The shorter the better so the quiz taker doesn’t give up or bounce off before reaching the results page.
- Make it fun: An interactive quiz should be fun to take, no matter the topic. It’s encouraged to get creative and add fun elements when appropriate.
- End with a lead form: When the individual has received the results, provide a lead form for their email address. Keep the form short with minimal questions requesting information.
- Make it shareable: Include social share buttons for the individual to share their results on social media. This will also help get the quiz in front of a broader audience to attract more quiz takers.
Mara Calvello
Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.
