Generative AI

by Shreya Mattoo
Predict the next plausible business strategy while automating your content, media creation, and collaboration needs with artificial intelligence software.

Generative AI is an artificial intelligence (AI) technique that uses deep learning and natural language processing (NLP) to categorize, translate and summarize input data and produce synthetic content. The generative AI-powered software can bulk produce images, videos, photorealistic visuals, deep fakes, or audio recordings.

The revelation in artificial general intelligence (AGI) has powered computing systems with emotional intelligence or human-like intelligence that resembles the thought process of a working human brain.

A generative AI model works on the ground of an artificial neural network known as a transformer. 

Transformers are recently built semi-supervised models trained on large volumes of data. With another additional technique of "attention," the algorithm builds bridges between different syllables, words, and sentences. The system then derives readable content as output.

Types of generative AI models

Researchers believe that modern kinds of generative AI models have the potential to make it big in the technology industry. Replicating human think tanks and processing quick content can be expected out of these newer kinds of deep learning models. 

Here are a few common generative AI models that are being used as business tools:

  • The diffusion model, also known as the denoising diffusion probabilistic model (DDPM), is a two-step process model. It works on forwarding data and reversing noise. The feed-forwarding process adds noise, while the latter reduces it to produce novel output.
  • Variation autoencoders and decoders decode input tokens and encode them based on positional information and sequence number. The input is converted into a simple vector, which is bound by other such vectors of tokens in a sentence. Once the data goes through encoders, decoders recieve it, unmask it and predict the best course of output. 
  • Generative adversarial networks are trained on two neural networks (generator and discriminator) simultaneously. While one neural network acts as a generator that produces new output, the other distinguishes it from the human text.
  • Transformers networks work on principles of positional encoding, self-attention or multi-attention, and decoders to address sequential input and create inferences between words of sentences. It tries to understand "subject-to-verb" agreement between words and passes it through several layers to derive output.
  • Neural network radiance field (NeRF)  is used to build AI art generators and produces 3D vectors for 2D images using advanced machine learning. It involves encoding the entire object in the neural network, spotting light intensity, and creating 3D views from different angles.
  • GenAI ecosystem: GenAI is a new community-driven initiative by Microsoft to create pitch-perfect content without human support. It aims to integrate generative AI into its Azure Open AI service, Microsoft 365 Dynamics CRM, and  to understand its audiences and their sentiments better. 

How does generative AI work?

The early instances of generative or conversational AI can be found in voice assistants like Google Home, Apple’s Siri, or Microsoft Cortana. However, most relied on a support vector machine (SVM) classifier to capture, categorize, and execute voice data. In generative AI, machine learning algorithms are trained on labeled and unlabelled datasets. 

Generative AI tools are trained on such large language models (LLMs) that scrape off a surplus of data from the internet. The model is trained on quality data from articles, blogs, encyclopedias, and image art galleries. 

As the system receives an input, it reinforces the neural network. The neural network accepts it through the input layer and compares it with the underlying training dataset. Once there is a data match, it sends the data to LLM. As the LLM  generates a singleton word or a sentence, the neural network works responsively to generate the following follow-up words or sentences.

Applications of generative AI

Gen-AI has passed off as a recently discovered breakthrough in commercial and non-commercial industries. From automotive to healthcare to medtech to aeronautics, generative AI is being used to create models and augment computing to achieve safe outcomes. 

Among all the industries accepting generative AI, a few are:

  • Image recognition: With high-end predictive modeling, generative AI models can identify missing parts of an image, adjust backgrounds, set illumination, fix torn or chipped images and create one from scratch.
  • Nanotechnology: Self-assist microbial robots like nanobots are regarded as a painless way to cure terminal diseases like cancer. These self-programmed, molecule-sized bots have the potential to detect impacted human tissues and release antibiotics.
  • Gaming simulation in virtual reality: These systems can predict the next moves of a gaming character in a virtual reality ecosystem and direct your counter moves accordingly.
  • Video characters:  The platform helps you design 3D models, characters, gamified avatars, and much more to include in your video clips. By understanding a video's temporal or spatial elements, it can also build new videos without any external video editing tool.
  • AI-generated music: Without sound mixers and audio recording support, AI music generators can record, compose and save music. It accesses audio and video files from streaming platforms to understand modes, pitch, and notes and create symphonies.
  • Text-to-speech generators: A GAN-based TTS generator can convert text into high-quality audio. This is mostly used in interactive voice responses (IVRs), speech-to-text interfaces, and assistive technologies.
  • AI-generated text: Generative AI chatbots or text generators are able to simulate human thought processes, train online data and automate content creation. Based on user prompts, it searches for relevant input data and outputs a perfectly relevant answer. 

Examples of generative AI tools

The recent tools use human-like simulation and cater to the daily needs of their businesses and other large-scale commercial entities. Some of them are:

  • ChatGPT: ChatGPT is a conversational, NLP-based chatbot that helps automate long-form and short-form document creation. The query-based model responds to a reader prompt or query and generates slick and concise content. It is based on a generative pre-trained transformer (GPT) and LLMs.
  • Bard: Bard is an AI conversational service by Google, Inc. It can detect search patterns and align them with the user’s search query to help get the best responses. The tool is programmed with an LLM known as LamdaAI.
  • Alphacode: Alphacode is an AI code generator that builds responsive code repositories for coders. It is trained on massive LLMs and has NLP-based add-ons to filter, proofread, and execute the exact code user wants.
  • Github Copilot: Github Copilot is an AI-text generator created by OpenAI for Github. This plugin is used by data scientists, machine learning developers, and students to create automated code threads and find answers to their recurring questions.
  • DALLE-2: DALLE-2 is a generative AI tool to create themes, backgrounds, illustrations, and caricatures. The tool breaks down user prompts and works on image sets to expatriate vectors, pixels, and arrows and uses the information to create newer images.
  • Claude: Claude is a next-gen AI system that club all your content needs under one roof. It can generate essays, set the tone and the voice of content, and check for spelling and grammatical mistakes. Like the ChatGPT architecture, Claude works on the trained GPT-fed data and neural networks. 
  • GPT-4: GPT-4 is a multimodal AI model that accepts, processes, and generates all forms of synthetic media. GPT-4 model is costlier than GPT-3 but is used to recalibrate model responses, generate different output variations or add more features and plugins for businesses.

Benefits of generative AI

Generative AI has enabled businesses to reimagine their goals in a new light. With the recent innovations of generative adversarial network (GAN) powered APIs, the burden on data science and machine learning teams has significantly reduced. 

The processing powers of neural networks and data storage capabilities of computing systems are already benefiting the industry in the following ways:

  • Automate monotonous jobs: Training large learning models instead of actual human staff has helped organizations minimize hiring. Most of the content in commercial domains is now being created with the help of AI models. Apart from expert-based or philosophical content, generative AI can create almost any form of content like emails, essays, articles, and blogs.
  • Ad-hoc tasks: The content marketing and design teams use generative AI art generators or text generators to shift quick gears. Urgent content projects can be easily completed within a predefined deadline. Even though the content is produced quickly, generative AI tools don’t compromise quality.
  • Image generation and user experience (UX): Most AI text generators are able to decode user image specifications and create descriptive narrations. It understands user demands and gives suggestions to improve UX, which saves time.
  • AI maturity: AI systems with high graphical computational power can operationalize existing IT infrastructure. The newer neural network algorithms reduce the tendency of bias and cloning and focus on more accurate predictions. 
  • Object detection: Generative AI algorithms are also used to understand image pixelation, background, and luminosity to detect unlabelled external objects.
  • Educational content: As these models are trained on a dataset of human demonstrations and research content published by scientists and developers, they can help students in schools and colleges learn faster than traditional whiteboard teaching.
  • In-depth statistical reports: Generative AI can collect facts, findings, numbers, and statistics from the internet to create in-depth reports. With prompt engineering and chain of thoughts technique, it learns patterns from input prompts and lays out multiple steps of calculations to get better at analytics and reasoning.

Limitations of generative AI

The pitfalls of deep learning fall through the cracks of the success of generative AI. The requirement for specialized systems and trained personnel remains a challenging problem on the road to generative AI automation.  

  • Cost: Operationalizing your business workflows with AI can be a costly affair. While AI software has pricey plans, it also requires large computational capacities (or GPU) along with cloud computing, MLOps, and high network bandwidth.
  • Algorithmic bias:  Generative AI models are not 100% accurate and can result in an algorithmic bias. It means the system can assign weighted parameters to a wrong set of outputs and make inaccurate predictions.
  • Overfitting: Overfitting data in certain scenarios can result in erroneous output. Some professionals think more training data will help algorithms learn new data faster. But, only a certain amount of data creates a good fit model.
  • Time: Working on generative AI can drain your implicit costs like time and labor. Validating, retraining, and testing these models takes up a lot of time for machine learning engineers.
  • Data quality: GAN relies on high-quality data to make accurate predictions. The data should be accurate and clean and should not have any outliers or incorrect values or data.

Generative AI vs. predictive AI

Predictive AI is a predecessor to generative AI. This concept was invented before generative AI came into action.


generative ai

Predictive AI is a technique to analyze patterns in historical data and use it to forecast outcomes. It checks for type 1 and 2 alpha, confidence score, and multicollinearity to produce a good fit model. It uses statistical analysis, regression analysis, and machine learning models to extrapolate results. 

Generative AI is based on generative adversarial networks, which is a science of training two neural networks together to identify data structure and patterns and generate content. It relies on existing data to create co-relations, break down sentiment, and creates human-worthy content.

Generative AI simulates human intelligence and quickens the pace of manual tasks.

Break the old software development myths and learn different types of artificial intelligence to figure out your modern software journey.

SM

Shreya Mattoo

Shreya Mattoo is a Content Marketing Specialist at G2. She completed her Bachelor's in Computer Applications and is now pursuing Master's in Strategy and Leadership from Deakin University. She also holds an Advance Diploma in Business Analytics from NSDC. Her expertise lies in developing content around Augmented Reality, Virtual Reality, Artificial intelligence, Machine Learning, Peer Review Code, and Development Software. She wants to spread awareness for self-assist technologies in the tech community. When not working, she is either jamming out to rock music, reading crime fiction, or channeling her inner chef in the kitchen.

Generative AI Software

This list shows the top software that mention generative ai most on G2.

Notion is a unified workspace for teams. Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. And now, with Notion AI, you can augment your capabilities in new and unexpected ways. Leverage the power of AI right inside Notion, across all your notes and docs, without the need to jump between your work and a separate AI-powered tool.

Meet Jasper, your AI sidekick creates amazing content fast! Trusted by 100k businesses and rated 4.9/5 stars.

Firefly is Adobe's creative generative AI engine. It’s just landed in Adobe Photoshop — and the way you create will never be the same. The vision for Adobe Firefly is to help people expand upon their natural creativity. As an embedded model inside Adobe products, Firefly will offer generative AI tools made specifically for creative needs, use cases, and workflows.

Grammarly is the trusted AI assistant for communication and productivity, helping over 30 million people and 70,000 teams do their best work. Companies like Atlassian, Databricks, and Zoom rely on Grammarly to brainstorm, compose, and enhance communication that moves work forward. Grammarly works where you work, integrating seamlessly with over 500,000 applications and websites. Learn more at https://www.grammarly.com/about.

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species. Midjourney provides text-to-image AI services online and users can use a chat application, Discord, to communicate with the bot to create images. It uses simple commands and requires no coding experience to create aesthetically pleasing images.

Sell faster, smarter, and more efficiently with AI + Data + CRM. Boost productivity and grow in a whole new way with Sales Cloud.

Eclipse AI is a plug n play tool that helps businesses understand the needs of their customers and respond with the right actions.

We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests. ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.

Vector graphics software used by designers of all types who want to create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, video, and mobile.

DALL·E 2 is a new AI system that can create realistic images and art from a description in natural language. DALL·E 2 can expand images beyond what’s in the original canvas, creating expansive new compositions, make realistic edits to existing images from a natural language caption. It can add and remove elements while taking shadows, reflections, and textures into account. Finally, DALL·E 2 can also take an image and create different variations of it inspired by the original.

Masterpiece Studio is our professional desktop application that offers a suite of 3D content creation products for virtual reality. Access tools that allow for rapid ideation, file sharing, real-time collaboration, and more.

We're a team of engineers and researchers, and we're working to give developers and global companies an alternative to big tech companies when it comes to advanced AI solutions.

Regie.ai is the only Generative AI Platform for enterprise sales teams that personalizes content using data unique to your business and your prospects.

Rephrase has next-gen generative AI tools to ease video creation. Rephrase Studio allows you to input any text and produce a video featuring a realistic digital avatar speaking the input text, making it ideal for marketing and education purposes. In our personalisation offering, we help create realistic custom digital avatars of people to send out hyper-personalized videos.

BOWWE is an unlimited website builder that helps to create websites, online store, CV&Portfolio or Micro Page for users with no IT or eCom knowledge with built-in apps and AI. BOWWE supports sales and marketing over the Internet. Everyone who doesn’t have any IT or e-commerce background can create a professional and optimized website for gaining customers in a short time. The selling process is supported by plenty of optional apps. BOWWE also integrates companies that offer different selling and social media channels such as eBay, Facebook, Pinterest, Allegro, etc. So the company can manage its offer from one place, saving time and money. The innovation of BOWWE is in AI used to monitor companies' online presence and suggest how to get more clients online.

Did you know that only 40% of traditional RPA licenses are used and broken bots plague nearly 70% of companies? That’s why Robocorp created the next generation of robotic process automation. We call it Gen2 RPA, which automates enterprises 3x faster at ⅓ the cost of common Gen1 solutions. Gen2 RPA is a form of intelligent automation that integrates applications and operates without affecting core systems. Its open-source approach uses Robot Framework and Python, offering flexibility, scalability, and limitless use cases with consumption-based pricing.

Creative Cloud Express (formerly Adobe Spark) enables anyone to quickly and easily make standout content from thousands of beautiful templates for social media and more.

Rytr Is an AI writing assistant that helps you automatically write content. From emails & blogs to ads & social media, Rytr can create original, engaging copies for you within seconds, at a fraction of the cost!

Sana is the AI-first learning platform for modern people teams. Centralize all your knowledge, automate training initiatives, and increase engagement through learning experiences that are personalized, interactive, and collaborative. — Sana is an AI company transforming how organizations learn and access knowledge. Its learning platform and knowledge assistant are trusted by the world’s most pioneering companies—from Electrolux and Merck to Alan and Svea Solar. Backed by world-leading investors including EQT Ventures, Menlo Ventures, NEA, and Workday Ventures, Sana has raised over $80m to date.

Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan. Design Simplified gets you designing in seconds. Choose from thousands of stunning templates for social media posts, Instagram stories, Reels, TikToks, ads, banners, and everything else—all for free. Enjoy magic, one-click AI that can remove backgrounds, create animations, and resize images in (you guessed it) one click. You never have to use multiple tools ever again! Customize instantly with our resource library filled with millions of photos, thousands of fonts & design components. It's as simple as drag, drop, done. AI Copywriting Simplified's AI copywriting works so fast, it feels like magic. Simplified's AI can help you rewrite, improve, or write new copy from scratch, so you don't need to waste a second staring at a blank screen (or scrolling an app, or screaming into the void). Generate copy that performs well across search engines, ads, product descriptions, social media, blogs, and anything else you need. And ta-da✨ your day got a whole lot lighter. Collaborate Say goodbye to endless rounds of feedback and confused workflows and get your team on the same page. Access instant commenting, tagging, and sharing with your team. Have multiple teams? Create more workspaces to keep projects separate. Organize projects, assets & more in folders. Social Media Publishing With in-app publishing & scheduling, you can start and finish all your marketing in the same app.