Affiliate Marketing

by Devyani Mehta
Affiliate marketing is a trending performance-based marketing technique used by leading businesses today. Read on to learn more about how it works.

What is affiliate marketing?

Affiliate marketing is a performance-based strategy where businesses collaborate with affiliates to promote their products or services. Affiliates, often individuals or other businesses, earn commissions for driving traffic or sales through their promotional efforts using unique referral links. This model benefits businesses by expanding their reach and boosting sales without upfront costs. For affiliates, it offers an opportunity to earn passive income by promoting products relevant to their audience. Through affiliate marketing, businesses leverage the marketing efforts of affiliates, while affiliates monetize their online presence or expertise, creating a mutually beneficial partnership that drives sales and revenue.

Related Glossary Terms

Devyani Mehta
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Devyani Mehta

Devyani Mehta is a content marketing specialist at G2. She has worked with several SaaS startups in India, which has helped her gain diverse industry experience. At G2, she shares her insights on complex cybersecurity concepts like web application firewalls, RASP, and SSPM. Outside work, she enjoys traveling, cafe hopping, and volunteering in the education sector. Connect with her on LinkedIn.

Affiliate Marketing Software

This list shows the top software that mention affiliate marketing most on G2.

impact.com’s flagship product, impact.com/performance, helps you get the most out of your affiliate partnerships to drive rapid and efficient revenue growth. Within the impact.com/performance platform, connect with valuable and diverse partners using powerful discovery tools and a vetted marketplace of over 330K+ partners. Understand the true incremental value of your partnerships with cookieless tracking, end-to-end monitoring, and cross-channel reporting. Become more efficient by automating your most time-consuming tasks, such as partner contract management, payouts, and communications. The impact.com team is here to help you succeed with support that removes the stress of migrations, onboarding, day-to-day management, strategic planning, and so much more.

PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.

Mailchimp is the #1 Email Marketing and Automations platform for growing businesses. More than 12 Million businesses including TEDTalks, Shutterstock, Boston Market, Nikon India trust Mailchimp to turn their emails into revenue.

It’s cloud-hosted tracking software that provides data analytics insights and AI-powered optimization tools to make advertising easier and more profitable.

Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more.

Who is Fintel Connect? Fintel Connect is a leading performance marketing company dedicated to serving the financial services and FinTech space. We help banks and FinTechs, big and small, access the power of affiliate marketing in a scalable, cost-efficient way through our: 1. Flexible tracking and reporting technology that provides end-to-end campaign management 2. Extensive network of financially-focused affiliates, publishers and influencers 3. Expert team to support with strategy, day-to-day recruitment, activation and optimization of marketing partners and campaigns Based in Vancouver, Canada, we have a growing team of passionate marketers and technologists that currently work with a range of tier 1 banks, community banks and FinTechs in North America. If you’re a merchant and would like to know more, visit fintelconnect.com/merchants. If you’re a publisher that would like to join our network, visit fintelconnect.com/publishers.

Systeme is an all-in-one marketing platform allowing anyone with little tech knowledge to create high converting funnels and automation systems to increase leads, sales and, cash flow. Customers can Create sales tunnels by dragging and dropping Create email lists Send unlimited emails Create a full-fledged SEO blog Create your own affiliate program Automate their entire business

Everflow provides smart tools for marketers. Everflow is to provide tools for marketers that will make them more productive and successful.

Affise offers a versatile technological platform for performance marketing, data analysis, and ad campaigns’ automation. Affise platform presents the industry full-scale tech stack for creating affiliate programs from scratch and managing the whole cycle of running ad campaigns. With feature-rich API and broad customization, Affise allows customers to conduct any integration and tailor their programs to stand out from the competitors. Users can easily communicate and manage their partner relations, seamlessly transfer offers and other advertisers’ data, choose creatives, set multiple campaign conditions, track campaign results and adjust the parameters in real-time. Leading companies use Affise for driving their business forward with conversion-based costs instead of paying for clicks.

Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.

PXA is a university for all things partnerships. At PXA, you can access live, instructor-led training and short courses on all aspects of partnership management, measurement, strategy, and growth. From the basics to advanced attribution techniques, it’s all free at PXA. Influencers, affiliates, strategic business partners, media partners — modern partnerships come in more variety than ever before, and they are a primary channel for driving growth and revenue. So whether you’re a brand just getting started, a partnerships veteran, a creator, agency, or publisher, you need the latest skills and best practices to thrive in this ecosystem. PXA is here to help. Partnerships are a direct lever for value to your company, clients, and/or customers. At PXA, you’ll build your credentials and professional stature by learning how to build partnerships that reach new audiences — using industry-approved best practices vetted by the PXA Council and recognized leaders in the partnerships industry.

Circlewise is the Partnership Management Software of choice for the Fintech industry and beyond. We power the world’s largest Fintech advertisers across all countries, devices, and verticals including P2P lending, crowdfunding, and mobile banks.

Captiv8 is the largest AI-Powered Branded Content Platform, connecting brands to digital influencers and creators to tell powerful stories. Marketers leverage the platform to discover influencers, create buzz-worthy content, manage their campaigns, and measure results. At the core of the platform is Insights, a social listening tool with real-time audience data across Instagram, Twitter, YouTube, and Facebook.

Trackdesk is an enhanced affiliate management platform for SaaS, advertising networks and eCommerce. Built with the user in mind, our dashboard minimises the learning curve common in affiliate marketing programs. Make smarter decisions with over ten million monthly tracking requests, customisable tiers, and real-time reporting.

Solution that runs your entire affiliate program from top to bottom, with the exception of processing the financial transactions. Post Affiliate Pro is intuitive, fast, effective, and infinitely expandable, so it will grow with you.

UpPromote: Affiliate & Referral, the leading affiliate marketing tool on Shopify, works with thousands of E-commerce stores to reach new target customers, drive conversions, and increase more sales. UpPromote helps you build, track, and grow ambassador, influencer, and affiliate marketing programs with multiple and reliable tracking methods, powerful reporting system, and unlimited generating commission programs. With UpPromote, anyone can become your ambassador. Grow your affiliate team with "Convert your customers to affiliates" feature, or UpPromote Marketplace to expand your affiliate network.

The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world's largest brands leverage our real-time technology to Partnerize their businesses. In fact, the Partnerize PMP drives and manages more than $6B in partner programs and financial exchanges across 214 countries and territories worldwide. Partnerize is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital.

Empowering performance marketers of all kinds to build, manage, and grow their partner programs and networks on mobile and web.

ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster.

Dovetale is a data focused influencer platform for brands that focuses on social media.