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Ease of use; the general ledger of adding expenses/income. Provides you with a breakdown of what type of expenses are available as well as allowing you to create your own. Can take expenses off of cash on hand value! Many reports available to help you get a better idea of where your expenses lie. I have yet to use the Payroll feature as we have no employees; but the ease of use is what turned me on the most to this program. The fact that this program is of zero cost also aided in me choosing this over similar programs on the market.

I love that it is free, but still looks great and does everything I need it to. Sends invoices, keeps track of who has paid, and even allows my clients to pay directly by credit card if I chose to go that route. I also love that I can personalize my bills to include my company logo. I am able to keep my reciepts in the same place as well, with the handy app. I just take a picture of them and voila!