With StatCounter it has become very easy to keep track of your website traffic. We easily monitor daily hits to our site - understand the demographics of these users, like what's the customers age, where he is coming from, how long did he spend on the site etc. Best part is you can even monitor is this behavior has changed over time. As a company, we create automated dashboards which give us an overall picture at a day to day level. We can even assign permission to various employees to access particular reports.

As a SEO and SEM analyst, on a daily basis, I have to track websites and provide reports to my clients that paid for that service. The first thing that you might have in mind would be a solution like Google Analytics, which is good, but sometimes you just need to double track or to get more info and cross-compare the results from different platforms. That were StatCounter comes very handy, not only is has most of the features available on Google Analytics but it's also free and you can always upgrade your account for a more complete version. This is great for non technical users, users with basic technical skills regarding web development like myself and for web developers.

First of all, it's not the same you are used to, like the solutions provided by Google, They have a decent JavaScript support and you can find some stuff for it on GitHub. In general terms the fact that is another web tracking tool is good, since you can have a combination of StatCounter and maybe Google Analytics and a couple more, just so you can get more relevant data.