Kenshoo is the Ferrari of bid management tools: 1) has the most powerful capabilities, 2) requires a sophisticated driver to get the most out of it, 3) is not the lowest cost option. If winning the race is the most important thing to your organization, you need the best car with a adequate driver.

Comme il est simple de créer plusieurs itérations d'unités publicitaires et d'ensembles publicitaires. Les personas sont merveilleux ! Le renouvellement créatif est un rêve !

I like the ability to customize conversions fields. Dimensioning was pretty useful and enable good data analysis. Reporting was pretty customizable and the ability to filter in reporting is definitely a big plus.