There are many advantages to working with an FMP but a few that are specific to Kenshoo include the use of portfolios and the ease of trafficking process.

Useful to manage multiple platforms in one place.

Kenshoo is great for managing multiple campaigns at a time, including across clients. The suite makes it incredibly easy to get data all in one place and then make actionable recommendations based on it. It is also easy to make optimizations from Kenshoo -- once you figure out how to use it, Kenshoo can be really powerful.