Primer has been crucial to effectively targeting and reaching our ICP and target lists with confidence and ease, especially on B2C channels like Facebook. Not to mention, they have the highest match rates in the game. The days of black box targeting are finally over!

The platform is incredibly strong and easy to use—Primer has helped us significantly increase our ROAS on Meta Ads by ensuring our campaigns target the right people. If you're running B2B acquisition campaigns on paid social channels, I highly recommend Primer!

Primer is awesome for building hyper-precise B2B audiences for paid social, search, & display. This unlocks targeting that was previously only available on LinkedIn on other channels like Google and Meta. It's also great for maintaining ABM / target account lists - since it dynamically reads from your CRM, there's no need to consistently upload new account lists into LinkedIn every quarter. Saves a ton of time and boosts paid program efficacy.