I find the 1:1 support we receive from our account rep, the best practices and the collaboration when building lists to be extremely helpful. The ease with which ads can be uploaded and published us great too.

Metadata has a variety of options that allow me to create lists of potential buyers based on position, title, software used, etc. Then, it makes it super easy to A/B test these lists and find the one that works and run the ads directly to Facebook and LinkedIn.

We have partnered with the Metadata team who has implemented their technology on behalf of our shared client to impact their lead generation efforts. In just a few months I have been incredibly impressed by the results we have been able to generate. Not only are we increasing lead volume but we are helping the client penetrate key accounts and influence opportunities for their sales team. On top of the results, I have greatly valued the working relationship we have established with the Metadata team. They do a great job keeping us informed of performance and where they see opportunities for growth. They are also extremely open to our suggestions and committed to maintaining a strong partnership that will result in the best outcomes for our shared client. As far as Metadata's technology, it makes the campaign creation process much more efficient and allows us to test different variations of ads and address various objectives all at once. Because much of the process is automated it allows me to spend more time focusing on which campaigns are performing the best and not having to get too tied down in the weeds.