Metadata solved a couple of core problems for us: 1. Targeting our named accounts across different channels, especially Facebook. They have some proprietary tech that helps with the identity resolution / targeting piece. 2. Automating experiments. With metadata, we could literally spin up a hundred different experiments in seconds. 3. Professional services. We had someone who knew advertising cold assisting us almost every step of the way. I'm sure some of that will become a bit more self-service in the future.

La raison principale pour laquelle je les utilise est d'obtenir de meilleures données sur tous nos médias payants et ils nous aident à segmenter nos audiences par taille d'entreprise, industrie, titres de poste, etc. pour Google et Facebook. Et cela fonctionne.

The tool itself is nice and nimble. The platform makes it easy to spin up audiences, segments, etc. We also do finer than usual segmentation with our audiences, especially pinpointed titles, which can lead to smaller sizes of overall audiences. But I like the fact that there's transparency once the audiences are built. We do a ton of audience and data scrubbing, and it's nice to see how Metadata matches to our initial work. Our CSM, Kylie, is a great resource and guide to getting things done as needed. She's a pro and really like working with her. Our initial CSM, Malika, was also great. The entire team at Metadata has that same DNA -- they do seem genuinely invested in your success. Finally, it was a fast implementation. We needed to spin up a tool quickly, and the team was able to get us going in very fast order.