We partnered with Metadata.io and immediately saw our CPL go from $220 to $60, and it's stayed consistent. All engagements are high quality and fit our ICP. We have virtually eliminated junk leads from social channels. Metadata allows us to test many messaging variables to quickly identify the best ways to engage with current and future customers. Our CSM's, James and Kevin, are always coming up with new ideas on better targeting and multivariate testing. By far, this was our best investment to date!

For those reading this, I’m going to ask that you take a seat. Perhaps, even a gulp of water as you’re going to need to be comfortable and hydrated reading the best review of the best campaign automation platform that exists within the B2B space. If you’re not using Metadata, then you probably still fax your prospects. Does listening to Pearl Jam on the weekend via your walkman & wired headphones hit home? Seems to me, that this type of person must still consider a phone book as a primary strategy for new customer acquisition. Be better folks. Metadata automates the things that you think should be automated while allowing you to plan bigger, bolder and further out. Why hire another 3 bodies with “campaign” something or other in their titles when you can have data and AI making mathematical decisions for you - at scale? You still need great people but, perhaps, the most creative, strategic, and visionary folks that feed Metadata their ideas. Customer service you ask? You can buy packages that offer guidance, a dedicated Slack channel (for my friends that still fax, we’ll discuss what Slack is at a later time), and a strategy for campaign creation. I’ve been working with Maz, Baily, and Ana…and they feel like an extension of my team. If you haven’t gotten it by now, our team loves Metadata. If there’s one thing that you should do today, hit that “Book a Demo” button.

Metadata is great to run our campaigns on multiple channels at once. We can fully optimise our campaigns in one place, have an quick overview of performance and quickly deep dive into the numbers. There are key targeting capabilities and integrations which make our life easier - testing intent, firmographic and technographic audiences has helped performance. Our customer success team is so helpful, always quick to answer any questions, and really takes the time to build a human, friendly connection and relationship with us. They feel like an extension of our team, rather than a vendor. Special shoutout to Ana Marturet who's an absolute gem to work with.