I implemented Kangaroo Rewards loyalty program at my restaurant about 3 months ago primarily for the pick-up & go customer segment. We never had a loyalty program before and I was really impressed with how quick & easy it was to set-up. Customers sign-in with their phone number at the cash and start collecting points. I am rewarding them with frequency on certain purchases and points / $'s on others. What I have really enjoyed is the ability to target customers based on their purchase history to send them special offers. For example, I now have my lunch customers' contact info and I try to send them a text offer 2 days after their last pick-up with a 2 for 1 deal or a free appetizer. I have seen my lunch customers triple their order frequency since I started using Kangaroo. I can even run contests for customers who place orders on our slower days (Mon - Tues) and have a raffle for gift certificates at the end of the month. I can honestly say that I get way more value from this program than my other local marketing promotions. I can even reward the local sports teams I sponsor with special group offers! So, yes, I highly recommend. What I really like, is that once I automated everything, it only takes a minute to send out an offer when I want to promote something special.
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