iSpot tracks all linear tv airings with placement details to use for competitive reporting as well as additional breakthrough metrics. They also provide comprehensive dashboard analyses and custom research reports

I like the easy interface on the site and it's relatively simple to navigate. The attention index is a great benchmark to determine which areas have higher levels of audience engagement. Their customer support is also stellar; we had someone walk us through all the views/charts/terms on the site. They're also willing to customize as necessary for whatever you need to see. The tool offers great insight to help support the human nuances of what station/daypart/time to optimize a buy on TV in order to help generate higher conversions

I like the ease with which I can search for a company's spots and learn more about their media patterns like air time, air date, duration and spot content. I like how easy it is to also dive into similar companies with similar spend levels to get a sense of how crowded that industry is.