As a service provider, we strive to find the best Shopify partners to include in our overall tech stack. Gatsby made it really easy for us to add influencer marketing to our offering, basically overnight. The setup is easy, we have it down to maybe 30 minutes per client, especially since it just integrates with the other tools we already manage for our clients, like Klaviyo, Refersion, and Shopify Plus. I also really like their automated email outreach feature - once we set a client up, everything goes on auto-pilot. Gatsby identifies the influential consumers, sends them our pre-written customized collab offer, and syncs the insights back with Klaviyo for targeted segments & email drips for when we need to engage the influencers for one-off campaigns. Also, their customer support is great! Really hands on helping us roll Gatsby out to our clients with unique 1-pagers, webinars, etc.

First and foremost, Gatsby helps drive sales - most of our captured influencers end up being recurring customers and many recruit their friends with genuine posts on their Instagram feeds (75% of the influencers we discovered on Gatsby posted on their Instagram within 1 week of asking them). We're seeing more clients share how our studio has positively impacted their lives -- gaining self-confidence, self-discovery and overcoming body issues. It's powerful hearing these stories, especially knowing that their friends and followers are also seeing them. Gatsby also humanizes our website visitors -- giving us direct contact to our most social customers. This helps inform our marketing and PR efforts -- we get to know our customer better and can speak to them on a more personal level. Gatsby has helped us understand the value of our product from the customer perspective while helping us grow our social media engagement and reach more authentically.

What I like best about Gatsby.js is it's simplicity and ease of use.