The concept of creating a framework to evaluate your lead.

Breadcrumbs has given my team visibility and the actionable information that I've been wrestling with for years. My team is empowered and able to focus on the leads that matter, rather than being overrun by a sea of unqualified data. The product is intuitive, easy to set up and immediately adds value.

I like the ability to target unique scores for different business goals. This has been useful for how I think about building out SaaS companies' operational flows.