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Cohort Analysis: An Insider Look at Your Customer's Behavior

Cohort Analysis: An Insider Look at Your Customer's Behavior

Whether you do it subconsciously or on purpose, it’s human nature to put things into groups.
par Mara Calvello
What Is Malware? How to Look for It and Protect Your Assets

What Is Malware? How to Look for It and Protect Your Assets

Malware, and other web-based threats that put your assets at risk, can inevitably cause more damage than you imagined. Malware can make trained security professionals go berserk during security incidents and take a toll on your finances and reputation when you run a business. It’s essential to have proper preventative measures set before malware can infest your security framework.  But if the attack actually converges on your system or network, you’ll need a proper plan to respond and incident response tools to execute the response plan effectively.
par Sagar Joshi
The Data Toolbox: The Expanding Domain of AI & Analytics

The Data Toolbox: The Expanding Domain of AI & Analytics

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world. (Just kidding.)
par Matthew Miller
Email Segmentation

Email Segmentation

What is email segmentation? Email segmentation is the process of grouping contacts that share similar characteristics. It's an email marketing strategy that affects the architecture of a business' contact database. Before sending out email campaigns to the recipients, marketers must plan and set up contact lists. By segmenting the email list, businesses can launch successful email marketing campaigns with personalized content. Contacts receive the right message through targeted emails with this approach.
par Ninisha Pradhan
What is Media Buying? Importance, Process, and How It Works

What is Media Buying? Importance, Process, and How It Works

Poster ads on the train, Twitter ads on your feed, and Spotify ads while you listen to your playlist.
par Daniella Alscher
How to Improve Stock Control With a Barcode Inventory System

How to Improve Stock Control With a Barcode Inventory System

Do you like the “beep” noise your items make as they’re scanned at the grocery store? Then boy, do I have the inventory system for you.
par Alexandra Vazquez
What Is Artificial General Intelligence (AGI)? The Future Is Here

What Is Artificial General Intelligence (AGI)? The Future Is Here

Artificial general intelligence (AGI) could be the best or worst thing ever happening to us.
par Amal Joby
Logs

Logs

What are logs? Logs are system-generated data that record system status, performance, and connectivity. When companies use a specific IT system, they want to know if it is operational. Logs can record everything that is going on in the system and show what is wrong with it. 
par Tian Lin
Social Media Data Mining – How it Works and Who's Using it

Social Media Data Mining – How it Works and Who's Using it

There are more than three billion social media users today, with 11 people creating an account every second. What does this mean? 
par Devin Pickell
Benefits and Risks of Artificial Intelligence (+4 Industry Examples)

Benefits and Risks of Artificial Intelligence (+4 Industry Examples)

Instead of giving credence to fear-mongering books and films about artificially intelligent beings taking over the world and turning on humans (The Terminator, anyone?), it’s time we took a hard look at the proven benefits and potential risks of some real-world applications of artificial intelligence. 
par Rebecca Reynoso