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Tactical

Tactical

Tactical

Big picture

As a programmatic native advertising platform, the core value proposition is centralized access to all native advertising exchanges and real-time bidding. This allows for: -- Automated bidding processes and auto optimization -- Frequency capping across all exchanges -- Transparency on where... Lire la suite

Pioneered by companies like Facebook and Twitter, in-feed native advertising is the most common form of native ad. The primary reason for its wide adoption is the mobile-first approach and brands’ interest to drive users to their properties. In-feed native advertising encompasses promoted... Lire la suite

The term native advertising is broad and it continues to evolve. When it first emerged, it was seen as a modern age advertorial. It is now viewed as a separate channel designed to deliver high-quality, value-adding branded content. In its Native Advertising Playbook, IAB mentions the core six... Lire la suite

Programmatic native advertising serves each ad unit on an impression-by-impression level and leverages real-time data and decision making to ensure that the most relevant ad is placed on each site, creating a user experience that is unique to everyone on the web.

Native advertising is a form of advertising that integrates high-quality content into the organic experience of a given platform through native ad units that conform to the design and feel of the sites on which they display. This preserves the immersive user experience while producing... Lire la suite