Avis sur 225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Evergage allows us to personalize our website, segment our audience and create custom experiences by audience and quickly test on our website. Avis collecté par et hébergé sur G2.com.
It is impossible to use this tool effectively without someone who can code design into campaigns. There are also often inexplicable bugs. Avis collecté par et hébergé sur G2.com.
Les statistiques graphiques faciles à partager donnent un solide sentiment de réassurance que vous êtes sur la bonne voie et offrent un moyen facile de partager avec les autres. La section d'aide est très bien faite et vous fait réaliser qu'il y a tellement de choses que vous pourriez faire. Avis collecté par et hébergé sur G2.com.
Je souhaite que l'éditeur visuel soit plus soigné... et qu'il prenne en compte une plus grande variété de types de bases de code. Avis collecté par et hébergé sur G2.com.
Exemples réels de succès. Stratégies de mise sur le marché faciles à comprendre et conception organisationnelle pour exécuter et livrer une feuille de route réussie. Cadre petit et intime pour poser des questions et partager des connaissances. Avis collecté par et hébergé sur G2.com.
Certaines des sessions portaient sur un état futur avec une technologie pas encore prête pour le marché. Avis collecté par et hébergé sur G2.com.
I work for a central Marketing team at my organization, so being able to target different segments and personalize my messages for each of my companies products is a great plus Avis collecté par et hébergé sur G2.com.
I'm lucky to have a central Web team at my organization; otherwise, I would have had troubles making some of the Ads responsive to mobile devises Avis collecté par et hébergé sur G2.com.
Building a campaign is easy for everyone. Avis collecté par et hébergé sur G2.com.
There's currently no real way to automate a campaign. Avis collecté par et hébergé sur G2.com.
Evergage fills a space in the analytics market like no other product I've tried.
As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and configurations that many analytics systems simply replicate.
While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.
After 2 years of using the product at 2 companies (I requested it at my latest job and got it), they just keep adding critical features like UTM tracking, custom variables, custom event support. API enhancements, Improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).
they've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.
Oh and did I mention that they generate unique userIDs for all anonymous visitors and they will overwrite that system ID and use the userID you indicate when you know the visitor's userID and configure Evergage to use it! For customer analysis and sales optimization, this is irreplaceable. I've written a bit about how Evergage has allowed us to create customer churn-risk scores here: http://blog.findable.me/post/52410161427/3-steps-to-building-customer-churn-risk-scores.
Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company. Avis collecté par et hébergé sur G2.com.
The only thing that is annoying is that their UI (which majorly improving every month), it has some annoying bugs occasionally. And I wish they had a simple dashboard iphone and/or android app. But I think all in good time. Avis collecté par et hébergé sur G2.com.
Evergage is the best real-time website personalization platform. It's very user friendly and the team is wonderful to work with and super knowledgeable and responsive. Avis collecté par et hébergé sur G2.com.
There is nothing I dislike. Evergage is constantly trying to improve software. Avis collecté par et hébergé sur G2.com.
Evergage offre un outil puissant pour personnaliser les expériences web en fonction du comportement des utilisateurs ou d'autres critères définis par votre stratégie marketing. La capacité de créer des campagnes à l'échelle du site ainsi que des campagnes de type géolocalisation ou intérêt pour un produit est fantastique. Avis collecté par et hébergé sur G2.com.
La courbe d'apprentissage est un peu raide et la configuration des campagnes d'affichage individuelles nécessite parfois l'écriture de HTML, en particulier avec les campagnes qui remplacent le contenu sur votre site. La documentation d'Evergage est utile pour la stratégie de campagne de haut niveau, mais ne fournit pas de détails sur l'interface utilisateur et les termes utilisés dans l'outil lui-même. Des améliorations pourraient également être apportées au moteur de recommandation avec des critères supplémentaires pour les articles recommandés. Des éléments tels que la priorisation des articles recommandés, des vues personnalisées des articles du catalogue et la possibilité de cloner des expériences au sein d'une campagne seraient très appréciés. Avis collecté par et hébergé sur G2.com.
Evergage has a great analytics engine and it's company and industry recognition is also great. It's quite easy to create new segments and use their tools to learn where best to personalize based on industry and geography. Their reporting is also very good and provides a number of options for viewing results in order to give a thorough perspective on exactly how effective a campaign has been. They have a great customer success team that actually takes your success seriously and will assist you with ideas and implementation. Avis collecté par et hébergé sur G2.com.
Their UI for campaign creation needs serious work. It's really not intuitive and has a steep learning curve. I know icons are difficult, but there are many industry standards out there that would make figuring out their UI much simpler. It's exceedingly clear that they put tremendous effort into their stats and analytics engines, but now they need to work on their UI. Don't let that throw you too much, though. It's still a great tool. Avis collecté par et hébergé sur G2.com.
While our company uses Evergage for ecommerce. I am a Videographer and have found it particularly helpful for tracking video analytics. We were looking for a solution to better understand our video customers. Evergage allows us to track video engagement rates, trends and revenue much more efficiently than we were with Google Analytics. Avis collecté par et hébergé sur G2.com.
Since I don't have a programming background, it was a little difficult to figure out how everything works. Evergage support does a great job or setting everything up for you. I wish there were some more training videos/support pages on how to get set up and manage your reports. Avis collecté par et hébergé sur G2.com.
