Although I have a marketing and advertising background, the discipline of 'product marketing' was one that I didn't have much direct experience in.
There's plenty of free resources to learn from online, but the PMA Core course was super helpful in building a solid foundation about Product Marketing. It was great to have that clarity around what essentials to know, without getting sucked into all the different info and content out there.
The structure and content of the Core course was well-organised and easy to follow. Reputable course tutors, and the active networking events, Slack groups, downloadable resources, etc. were all great and I found this super valuable!
Great customer support too which I have used a few times. Avis collecté par et hébergé sur G2.com.
Core did a great job of covering the foundations. As someone who paid for this with my own money (not covered by employer) however, for the price I would have appreciated if a bit more could have been offered.
Whether it's going a bit deeper into the content, or offering more career opportunities. Avis collecté par et hébergé sur G2.com.
Avis vidéo
Communauté incroyable avec un contenu utile qui est toujours pertinent !
824 sur 825 Avis au total pour Product Marketing Alliance
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I joined PMA’s Exec+ Membership four months ago, and I can confidently say that it’s been a life-changer for my career as a Product Marketing Manager.
From exclusive frameworks to deep-dive masterclasses, PMA provides real, actionable insights that I’ve been able to apply directly to my work. The on-demand courses are packed with value, and the community is top-notch, it’s incredibly empowering to connect with experienced PMMs who share their challenges, strategies, and wins.
One of the biggest highlights? The C-suite-level resources and live mentorship sessions that help bridge the gap between execution and strategic leadership. I’ve gained clarity on go-to-market strategies, competitive intelligence, and stakeholder alignment, all of which have made a real impact on my day-to-day work.
If you’re serious about growing as a PMM, leading at a higher level, and staying ahead in this fast-moving space, PMA is the best investment you can make in your career. Avis collecté par et hébergé sur G2.com.
I haven't found anything to dislike about PMA Avis collecté par et hébergé sur G2.com.
The Product Marketing Alliance (PMA) is hands down the best place for anyone looking to grow in product marketing—whether you're a beginner or an expert. As true thought leaders, they provide invaluable insights, especially for the SaaS industry.
Thanks to PMA, I’ve been able to develop strong go-to-market strategies, lead marketing teams successfully, and drive success for both my employer and my own career. What I appreciate most is the chance to connect with experienced marketers from top companies and benchmark my own approaches.
In Germany, product marketing expertise is still scarce, which is why I chose PMA. And I wasn’t disappointed! If you want to grow in this field, this is the place to be. Avis collecté par et hébergé sur G2.com.
I had some trouble to migrate my account when I changed my company's email Adresse. Avis collecté par et hébergé sur G2.com.
The PMA Core Training Certification stands out for its user-friendly interface and well-organized layout, which allows for easy communication through a wide range of resources. The visually appealing layout and transparency make the material accessible to students from all backgrounds. Whether an expert or a novice, certification provides a smooth learning curve while attracting valuable resources.
An exemplary customer support system goes a long way toward providing a positive experience, dealing with questions, technical issues, or instructions quickly and courteously. Multiple channels, including email, live chat, and forums, demonstrate a commitment to supporting users on their certification journey, fostering a sense of community and collaboration.
I enjoyed completing the PMA Core training at my own pace and on my own schedule; it significantly aided my dynamic work schedule. Avis collecté par et hébergé sur G2.com.
The most challenging aspect for me was the speaker's voice. It appeared to me that she might have had a cold, making it a bit distracting for me to comprehend. Avis collecté par et hébergé sur G2.com.
The 'Narrative Design Certified' course was an amazing experience, guiding step-by-step through the process in a highly professional manner with effective examples. I especially appreciated the practical frameworks and the thorough explanations of important topics like 'Research and Alignment.' The course has enhanced my understanding of narrative design and its application in product marketing. Highly recommended for anyone looking to level up their skills in this area! Avis collecté par et hébergé sur G2.com.
Honestly, I didn’t find anything to dislike about Product Marketing Alliance. Everything, from the course content to the trainers' teaching methods, was exceptional. Avis collecté par et hébergé sur G2.com.
PMA offers helpful tools and insights that are easy to apply in day-to-day work. I really appreciate the wide variety of resources, from templates to expert webinars. It’s also great to be part of a community where I can learn from others. Avis collecté par et hébergé sur G2.com.
Some of the content can be a bit overwhelming for beginners, and there’s a lot to go through. At times, the sheer volume of resources can feel overwhelming, especially when trying to find specific information quickly. Avis collecté par et hébergé sur G2.com.
The Product Marketing Alliance Core class was incredibly informative and well-structured. I gained a solid understanding of the foundational principles of product marketing, and the content was not only applicable to real-world scenarios but also presented in a way that was easy to digest. The resources and frameworks provided were top-notch and have already proven to be invaluable tools for my career growth. I highly recommend this course to anyone looking to enhance their product marketing expertise! Avis collecté par et hébergé sur G2.com.
Honestly, everything was super helpful. The speaker was super engaging, and the content presented was up-to-date and easily applicable. Avis collecté par et hébergé sur G2.com.
I like the amount of very diverse subject in the most different levels of depth, which can really help someone that is either starting in the profession and also for seasoned professionals. It goes beyond the basic certification programs to a deep dive into different topics, such as pricing,positioning, narrative design and others. Avis collecté par et hébergé sur G2.com.
It's not a dislike, but something to be improved. The instructional videos are a bit too "Static". Maybe adding some more elements, scenarios and others would help improving the quality of the videos and keep participants attention at high levels. Avis collecté par et hébergé sur G2.com.
Ce que j'ai trouvé le plus intéressant dans le cours, c'est la bibliothèque de ressources qui l'accompagne. Je me vois souvent me référer à ces cadres riches en connaissances et à des ressources supplémentaires dans mon rôle actuel ainsi que dans l'avenir où je vais ensuite. Je pense que ce cours n'est pas seulement pour les nouveaux marketeurs, mais aussi pour les joueurs expérimentés qui pourraient chercher à démarrer une fonction de marketing de produit au sein de leurs équipes. Vous donne tout sur un plateau d'argent. Avis collecté par et hébergé sur G2.com.
Rien en particulier, mais je suis limité à mon expérience et à ma compréhension du B2B, ce que je trouve difficile à traduire lorsqu'il s'agit d'apprendre sur le B2C. Le cours couvre un mélange des deux, je pense que ce serait encore mieux s'il y avait plus d'exemples B2C pour le contexte pour ceux qui ne sont pas expérimentés dans ce domaine. Avis collecté par et hébergé sur G2.com.
C'est comme l'Anneau de Pouvoir pour les responsables marketing produit. Il présente le positionnement, la stratégie de mise sur le marché, le message, et en gros tous les éléments que chaque PMM a sur sa liste de tâches. Aussi, je mettrais en avant la communauté PMA, comme un excellent soutien pour toutes les questions émergentes que vous pourriez avoir. Une sorte de notre propre Communauté.
—cela couvre tout, et le savoir est inestimable. De plus, la communauté ressemble à la Communauté, vous soutenant à chaque étape. Avis collecté par et hébergé sur G2.com.
Il est vraiment difficile de jongler avec ce cours et les tâches quotidiennes au travail. De plus, au début, c'était une quantité extrêmement accablante de choses que je traversais, et j'avais besoin de temps pour m'aligner avec le programme. Avis collecté par et hébergé sur G2.com.
PMA certifications are a great way to upskill and learn from expert instructors. I've attended both in person (Seattle instructor was a PM expert from Uber) and online. While I prefer getting to meet other marketers in person, the virtual format was also engaging and I walked away with ideas on how to improve product marketing at my organization. Avis collecté par et hébergé sur G2.com.
Some of the content in the videos from the Customer Marketing course I took were repetitive. Overall though, it was easy to follow and was a good course. Avis collecté par et hébergé sur G2.com.
