Discussions sur Infer

Sales and marketing folks have been talking about lead scoring for years, so we often get asked “what’s different” about Infer’s way of doing things. One of the reasons Infer’s models perform so much better than traditional lead scoring is that our system pulls in several thousands of external... Lire la suite

in order to increase your bookings, which recommendations can you give to small businesses.

Which is more important when scoring leads, fit or behavior?

Does predictive scoring work if I’m trying to enter a new market?

Does predictive scoring work if I’ve got bad data?

What external signals does Infer track?

How is Infer different than traditional lead scoring?

While some companies aggressively pursue every lead that is created, others are leveraging lead scoring to work smarter. If you can programmatically spot your good leads, chances are you’ll be able to increase win rates and conversion. Read More: Lire la suite

This is a question that often comes up in conversations with our prospects and customers. What happens when you want to push into a new market where you haven’t had a track record of success? Does predictive scoring offer any value? Or does it become a self-fulfilling prophecy that limits your... Lire la suite

People often ask us: “If I don’t have confidence in my data quality, how could predictive scoring possibly work?” Many businesses delay lead scoring initiatives while they wade through cumbersome data clean-up projects – leaving major revenue-driving opportunities on the table in the... Lire la suite