Conversant has a good share of the higher end brand affiliate market (Verizon, etc) many of which are exclusive to their CJ platform. Avis collecté par et hébergé sur G2.com.
A lawyer I used to work with once described them as "cunning", which is an accurate description of how they do business. Most of the time, people act in good faith and present themselves that way during negotiations - not Conversant. They're ruthless, smart and not always honest about their intentions. Avis collecté par et hébergé sur G2.com.
The resulting advertiser tags work once they are created. However, getting accurate working tags created can be difficult with granular targeting added. This is because of having to add Creative Sets and Rules before trafficking can be completed. Avis collecté par et hébergé sur G2.com.
In order to target within this agency ad server, you have to create both a Creative Set and a Rule. Also, you have to create these every time you add a new creative. They are very time-consuming to create and not obvious within the ad server. I had to get on the phone with second-level tech-support to get the answers I needed; our in-house staff did not have this expertise. Avis collecté par et hébergé sur G2.com.
The reporting wasn't too bad but honestly there is not much good to say about Conversant. Avis collecté par et hébergé sur G2.com.
Counterintuitive platform that struggles with the basics such as uploading and previewing creative. Constantly having to clear cache just to see if ads were attached and displaying properly. Also a struggle to navigate and the bulk upload leaves something to be desired. Avis collecté par et hébergé sur G2.com.