Epsilon Marketing Services Avantages et Inconvénients

Modélisation de liste personnalisée, disponibilité des listes Avis collecté par et hébergé sur G2.com.

Après avoir surmonté de nombreux obstacles pour lancer notre dernière campagne de publipostage, nous avons été continuellement menés en bateau jusqu'à ce qu'enfin, Epsilon déclare qu'ils ne seraient pas en mesure de livrer la liste. Cela a retardé notre campagne de plus de 4 semaines. Cette entreprise n'est plus le prestataire de haute qualité qu'elle était par le passé. Avis collecté par et hébergé sur G2.com.

Les services de marketing d'Epsilon ont fourni un excellent service en offrant un marketing basé sur les RÉSULTATS en utilisant les données que je possédais déjà. Cela a permis d'atteindre mon public cible de manière plus efficace et efficiente. Avis collecté par et hébergé sur G2.com.

Il y a très peu de choses à ne pas aimer lorsque le service fourni répond aux normes et exigences pour garantir que j'ai pu atteindre ma cible démographique. Avis collecté par et hébergé sur G2.com.

The platform has a nice report highlighting your engaged, high-risk, not-active, and never emailed contacts as well as a report for when your emails are getting opened (time of day and days of the week). Aside from that, I have to build pretty much all of our other reports in Excel to get accurate measurements around each of our segments over different time-periods.

Their account management team is pretty innovative, especially Marlene and Polina. They've come up with many creative solutions to work around the platform's weaknesses and are pretty knowledgeable about the product. We had some communication friction when getting started, but since setting up regular check-in calls the process and experience has drastically improved. Avis collecté par et hébergé sur G2.com.

Taking into account the load times and the multi-step processes required for a simple request (exporting all contacts from a segment, creating dynamic content, running segment counts, and saving/deploying emails), I waste a lot of my time waiting on page loads and count updates.

Few to no systems have integrations with Epsilon so you will need your own developer to integrate data feeds into the system, otherwise you need to devote 10-30 minutes to manipulate the CSV data from your data feed to correspond to Epsilon's finicky importing needs. The software has the ability to do advanced projects if you have the time to set them up and the development resources to set the appropriate API integrations to use as a trigger.

The biggest frustration is the lack of control you have over your business and preference pages. All Epsilon Harmony forms (including your sign-up form and preference center) must be hosted on the Epsilon server and you will not have any ability to make updates as a user. Instead, you will need to pay upwards of $2,000 to make minor changes to this page, based on their time and scope estimates. Even with these scopes, it took over 12 weeks from request to completion to get a form field removed from our form. Heaven forbid we wanted to update the form fonts, colors, and images to better match our branding we likely would have been quoted well over $20,000 for the update.

While it may be the cheapest option for an ESP of its caliber, you make up those costs in ad-hoc projects or software to support a multi-channel marketing program.

If you run your lead-collection through several different sources that are not linking to the Epsilon sign-up or Manage Preferences form, you'll have a challenge adhering to subscriber preferences if you have several preference channels (i.e. Newsletter, Sales/Offers, Special Events, etc.) As they do not keep records of when someone opted out to a specific channel. Avis collecté par et hébergé sur G2.com.

La façon dont il utilise le crawling et aide à faire connaître. Avis collecté par et hébergé sur G2.com.

Rien de spécial à ne pas aimer à propos d'Epsilon, c'est bien à utiliser. Avis collecté par et hébergé sur G2.com.

Primary contact is knowledgeable and efficienf Avis collecté par et hébergé sur G2.com.

If our primary contact is OOO then nothing gets done because he doesn’t have a backup that has been trained. Avis collecté par et hébergé sur G2.com.

Useful partner that helps us engage with consumers using targeting and predictive analytics. Avis collecté par et hébergé sur G2.com.

Nothing at point. The relationship was very productive. Avis collecté par et hébergé sur G2.com.

had great service with our partners and detailed audience planning Avis collecté par et hébergé sur G2.com.

wish there was a client dashboard we could access directly Avis collecté par et hébergé sur G2.com.

L'efficacité et la facilité d'utilisation du système Avis collecté par et hébergé sur G2.com.

Je souhaite qu'il y ait plus d'options pour les tâches. Avis collecté par et hébergé sur G2.com.

Easy to work with and they produced our product quickly. Avis collecté par et hébergé sur G2.com.

Only allow a few revisions without getting charged extra. Avis collecté par et hébergé sur G2.com.

We like their efficiency, professionalism, and customer service. Avis collecté par et hébergé sur G2.com.

There is nothing we dislike at this time Avis collecté par et hébergé sur G2.com.