Avis et détails du produit de Epsilon Retail Media Network

The platform system displays campaigns so they receive solid viewing opportunities because it positions ads directly in front of relevant customers. Everything from ad group setup to performance evaluation can now effortlessly fit under one simplified interface for smooth operations. Powered by genuine customer purchasing experiences along with store traffic behavior monitoring, it provides precise targeting insights to eliminate guessing your audience's profile. You can adjust your ads in near real time through the analytics features for instant modifications of your marketing performance. Organizations benefit from a single dashboard that reduces time wasted when moving between different marketing platforms. Avis collecté par et hébergé sur G2.com.

Custom reports sometimes take longer to load than average. The situation does not create significant problems because the system automatically fixes itself before causing performance disruptions. Avis collecté par et hébergé sur G2.com.

I really loved the capabilities of the ERP netwrok for target focused marketing and also it is east to integrate from other marketing tools and campaign maangement capability is quite useful Avis collecté par et hébergé sur G2.com.

The current reporting capabilities needs to be improved and made easier to use. Also the onboarding training of the tool takes significant time Avis collecté par et hébergé sur G2.com.

Epsilon, as a part of Publicis group has a massive omnichannel network to provide a plethora of retail platform. It's targeting is very unique with over 75% hit rate.

Excellent for CPL campaign and sales leads. Avis collecté par et hébergé sur G2.com.

It doesn't have 100% protected exclusion filter. Specially for age restricted campaigns like alcohol or tobacco, you need to use 3PL network to keep your brand safe. Need to be 100% safe for all brands. Avis collecté par et hébergé sur G2.com.

Good personalization: the platform use data of consumers and help to improving conversion rates. Avis collecté par et hébergé sur G2.com.

High cost: it's hard to small companies with limited budgets. Avis collecté par et hébergé sur G2.com.

Reach out to the customers who are most likely to buy Avis collecté par et hébergé sur G2.com.

Nothing much, wish it had better dashboards Avis collecté par et hébergé sur G2.com.

From my perspective, Epsilon offers some pretty cool features. I've learned to love their data analytics capabilities, which have helped tailor our marketing strategies. Their integration options are also a fantastic, allowing us to seamlessly connect various internal and external marketing tools and channels. Additionally, their personalized email marketing solutions have significantly improved our customer engagement rates, which has been a huge plus for our business outreach efforts. Avis collecté par et hébergé sur G2.com.

Despite its robust data capabilities and integration features, Epsilon can be quite challenging to navigate at first. This steep learning curve is a significant barrier, especially when onboarding new employees. Furthermore, I've found that their customer support sometimes lags, which can be frustrating when immediate issues arise that need prompt resolution, like crisis management. These factors can hinder the overall effectiveness of using their service for streamlined marketing efforts but once comfortable, a lot of people seem to be proficient at it (or at least from my perspective). Avis collecté par et hébergé sur G2.com.

Ma méthode préférée pour maintenir les données des clients est de visualiser les données afin de prendre facilement des décisions commerciales d'un point de vue développement. Avis collecté par et hébergé sur G2.com.

Je suis mécontent de la méthode de rapport qui rend souvent la plateforme difficile à utiliser et complexe, ce qui entrave la croissance et le développement de mon entreprise. Avis collecté par et hébergé sur G2.com.

Epsilon utilise leur logiciel pour extraire toutes nos données de service et envoyer des mises à jour pertinentes à nos clients de service de détail pour leur rappeler les services de véhicule à venir ou les offres spéciales de service. Une fois la configuration initiale terminée, c'est un service clé en main. Avis collecté par et hébergé sur G2.com.

Avec la récente réduction des habitudes de conduite des gens, Epsilon n'a pas modifié son logiciel pour refléter le kilométrage réduit, et surestime souvent le kilométrage des véhicules de nos clients. Avis collecté par et hébergé sur G2.com.

I like being able to manage campaigns in one user friendly platform and be able to control bids in almost real time. Avis collecté par et hébergé sur G2.com.

I dislike the reporting/attribution structure as it can be sometimes confusing and hard to navigate in the platform Avis collecté par et hébergé sur G2.com.

Ability to target specific types of customers for display Avis collecté par et hébergé sur G2.com.

Pressure to scale up budget, which is normal Avis collecté par et hébergé sur G2.com.