How do you use the Eloqua system if you are a non-profit?

I am wanting to understand how exactly people utilize Eloqua in their marketing efforts. My company is kind of odd in that we are a non-profit who has an education division, radio division, and product division. We do a lot of marketing, but it is kind of different than what most other schools do. I want to learn and hear from other people on how they use Eloqua.