39 Latest WordPress Statistics You Should Know for 2023

WordPress is the world’s most popular website builder and content management system (CMS). Businesses and bloggers use it daily to manage their digital presence. Known for its versatility and open-source CMS, developers love to use it to create and manage their sites. 

Its user-friendly interface and customization options make it a go-to platform for millions of people with a million different interests and needs, from blogs to digital marketplaces to portfolios. You can easily start working on web development without having to climb a steep learning curve.

In this article, we’ve gathered the most striking statistics and trends related to WordPress. Take a look and learn some eye-opening insights into the future of web design and content creation.

WordPress usage statistics

WordPress powers nearly half of all websites, a testament to its flexibility, simplicity, and robust community support. Its source code is freely available, and you can customize the design based on what you want. 

These stats about WordPress usage will hopefully help you understand just how much people rely on the website builder.

• In July 2022, 43% of users were using WordPress CMS. The platform added another 0.1% in a year. 
• WordPress is the most-used content management system (CMS). Other platforms like Shopify, Wix, Joomla, and Squarespace have a smaller market share of 4.2%, 2.3%, 1.6%, and 2%, respectively. Other CMSs like Bitrix, Webflow, and Adobe Systems have an even smaller share. 

• Microsoft started using WordPress in 2010. Vimeo, Mozilla, Marriott, and SoundCloud soon followed.
• Six new blog posts go live every second on WordPress. WordPress activity suggests bloggers worldwide publish six new blog posts every second. That’s 189,216,000 posts a year. 

WordPress theme statistics

A WordPress theme is a collection of templates and stylesheets that define the appearance and display of a WordPress-powered website. It offers elegant design and layout options to enrich the user interface (UI) and user experience (UX). 

• Avada is a multipurpose responsive WordPress theme with over 500,000 sales. Other top themes on WordPress include X and Enfold, with 200,000 and 181,000 downloads each. 
• The average cost of the majority of paid WordPress themes is $59. 17.1% of themes cost $31 to $40, with 15.2% going for $60 to $70. Divi, Avada, and Genesis Framework are the most popular themes ever. 

• Over 9,000 free themes are ready for use in the WordPress repository. OceanWP, Astra, and Neve are some of the leading themes among 9,124 free themes. 
• Around 17,032 websites use Divi, making it number two among WordPress themes. Popper and Astra themes follow to take the third and fourth positions.

WordPress subcategory and plugin statistics

WordPress subcategories or plugins are tools that extend the functionality of a WordPress website. They add features such as contact forms, shopping carts, SEO tools, and analytics. Explore how WordPress plugins are trending now and in the foreseeable future.

• WPBakery has a 12.6% share in WordPress sub-category usage. It’s the third most-used WordPress subcategory after WooCommerce and Elementor. It’s used by approximately 4,300,000 users. 

• Other sub-categories have relatively smaller usage, usually around 0 to 1%. Sub-categories like Beaver Builder, NextGEN Gallery, and bbPress are used by 1.1%, 0.8%, and 0.4% of WordPress developers. Other subcategories usage is below 0.4%. 
• It took 151 million working hours to collaboratively develop WordPress. WordPress is built on Hypertext Preprocessor (PHP) and MySQL. WordPress development would have had an estimated cost of $8 million.

WordPress security statistics

WordPress security is crucial when it comes to maintaining the integrity and performance of websites built on its platform. Since WordPress is such a popular content management system, it’s often the target of hackers.

Learn more about the security aspect of WordPress through the statistics below.

• 86 billion password attack requests were blocked by Wordfence on WordPress websites. It also blocked around 8,227,887,615 brute force attempts in January 2021. A brute force attack involves guessing passwords by randomly using a sequence of alphabets, numbers, or special characters.
• Around 4 billion requests came from blocklisted internet protocol (IP) addresses in the first half of 2021. Attackers leveraged WordPress themes and plugins' vulnerability to gain unauthorized access to WordPress sites. Wordfence successfully blocked these attempts. 
• Weaknesses in the WordPress hosting platform caused 41% of attacks. Around 52% of attacks occur because of vulnerabilities in WordPress plugins. 
• Cross-site scripting contributes to 39% of WordPress security issues. In cross-site scripting attacks, threat actors insert malicious code into trusted websites. 37% of attacks involve exploiting WordPress’s core. 
• The biggest WordPress breach compromised 18 million users’ data in 2011. Another set of attacks – not exclusive to WordPress – caused 150,000 legit WordPress websites to attack the targets chosen by threat actors. The attack involved websites requesting data from several sources, causing huge pressure on the target. 
• Another large data breach, the Panama Papers Leak, happened in 2016 and compromised 2.6 terabytes of data. The data included 11.5 million documents and 4.8 million emails. 

Top WordPress statistics about people, income, and preferences

WordPress users are an incredibly diverse group, ranging from individual bloggers and small business owners to large corporations, educational institutions, and even government agencies. They all enjoy how WordPress makes it easy for them to create websites that meet their unique needs.

• An average WordPress developer earns around $56,000 per year. 
• Users have downloaded WordPress 6.2 more than 100,869,569 times. 
• WordCamps are local conferences where speakers talk about all things WordPress. So far, they’ve hosted 1172.
• Automattic, the parent company of WordPress, has only 2,028 employees. The employees work across the globe, mostly remotely. 
• 71% of WordPress content is in English. Spanish comes second on the list with 4.7%.  WordPress developers charge between $20 to $100 per hour. 
• 409 million people see over 20 billion WordPress site pages monthly. The number is more than the unique visitors of Truecaller, which are 344 million a month. 
• 1.3 billion results turn up when you search for WordPress on Google.
• The search volume for WordPress on Google stands at an impressive 2.4 million times per month, while Drupal lags behind significantly at just 134,000 searches a month. 
• Every six months, WordPress becomes the force behind one million newly-registered domains. This significant growth is likely because of how easy it is to register a domain on WordPress. 

Miscellaneous WordPress statistics

These statistics might pique your interest.

• WordPress.com posts receive an impressive influx of approximately 77 million new comments each month.
• With WooCommerce, one of its most widely-used plugins, WordPress powers over 19% of all online commerce sites.
• The most popular SEO plugin for WordPress, Yoast SEO, boasts over 5 million active users and has garnered 27,406 reviews and ratings.

• The Classic Editor plugin is the most installed on WordPress, with active installations exceeding 5 million.
• WordPress hosts blogs in over 120 languages.
• Nearly half 47% of WordPress plugins come with a donate button to support the plugin developers.
• With over 50,000 downloads, Bookly Pro is the fastest-growing theme on WordPress.
• Despite being a significant digital player, WordPress operates with a workforce 500 times smaller than Amazon's.
• WordPress expands its market share by an average of 5.6% every year.

Tap into the world's most popular CMS

The vast reach and influence of WordPress as a content management system is undeniable. 

You can see the platform has steadily grown to become the go-to tool for businesses, bloggers, and developers around the globe. 

Themes, plugins, and versatility contribute to its popularity. It’s not just a trend now, but a durable, efficient solution for your web development needs.

Explore the latest e-commerce trends and discover your next big opportunity on the market.